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Canker Sore Mouthwash

Fail

The top 5 products take 80% of clicks, so Canker Sore Mouthwash is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$574K/yr229K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
80%top-5 click share · 8 brands · 59 sellers

Flapen Score

Canker Sore Mouthwash against its category

The dotted line is the Health & Household average. Past it, Canker Sore Mouthwash is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canker Sore Mouthwash market on Amazon at a glance

Shoppers on Amazon United States searched for Canker Sore Mouthwash 229K times last year and spent an estimated $574K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Mar–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 17.1% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $574K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
17.1%
Market size, estimated
$574Ka year
Peak month
October2.3× the quietest month
Top search term
mouth sore mouthwash39K searches a year

02 · Price

A sale here is worth $14.66.

Listings sell for $14.66 on average, from $6.43 to $39.72. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $14.66 that is $59K to $73K a year per listing.

Average price
$14.66under the $15 to $100 sweet spot
Price range
$6.43–$39.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$59K–$73K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Mouthwash. It carries 10,346 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in Mouthwash
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
10,346per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
90 months

Products

Top Canker Sore Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

59

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 147%
  • Brand 217%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Canker Sore Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Canker Sore Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mouth sore mouthwash39K/yr
  • oral b mouth sore rinse34K/yr
  • canker sore mouthwash35K/yr
  • mouth sore rinse26K/yr
  • oral b mouthwash20K/yr
  • mouth rinse for mouth sores11K/yr
  • sore mouth rinse10K/yr
  • mouthwash for mouth sores11K/yr
  • mouthwash for canker sores5K/yr
  • oral rinse for mouth sores5K/yr

Reviews and returns

What reviews say buyers love and hate about Canker Sore Mouthwash

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Value For Money”
0.4%of orders come back
“A bit overpriced”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Canker Sore Mouthwash questions

Answered from the same tracked data.