canker sore medicine
Launch itA $2.6M/yr market growing +5.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.6M$2.6M/yr · 1.4M searches
Price range
Great$6.66–$39.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.32avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,938.75avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, canker sore medicine is a $2.6M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 63/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
canker sore medicine market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- $1.8M–$2.5M
- units × avg price
- Conversion rate
- 15.6%
- Avg BSR
- #1,239
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
96
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
21%
- Kank-A19%
- Orajel18%
- DenTek15%
- Canker-X13%
- Zilactin8%
- Oracoat5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.7×
Top canker sore medicine search terms
- canker sore treatment573K/yr
- canker sore treatment inside mouth158K/yr
- canker sore104K/yr
- kanka mouth pain liquid76K/yr
- kanka91K/yr
- mouth sores treatment77K/yr
- canker sore medicine43K/yr
- mouth ulcer treatment36K/yr
- orabase25K/yr
- glyoxide for mouth sores38K/yr
Top canker sore medicine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand
Orajel$6.664.6★6,967 rev
DenTek Canker Relief Patches for Canker Sore Pain Relief Helps Relieve Soreness from Braces & Oral Wounds 6 Count
DenTek$13.874.4★19,477 rev
Kank-A Triple Action Gel 0.42 oz Maximum Strength Mouth Pain Relief Gel for Canker Sores Triple Action Treatment Fast Acting and Long-Lasting Pain Relief Cools and Soothes Irritation 0.42 oz
Kank-A$7.474.6★620 rev
Canker-X Mouth Sore Gel Fast Pain Relief & Healing for Canker Sores Cheek Bites and Oral Abrasions Oral Pain Relief Gel Benzocaine-Free and Alcohol-Free Adults and Kids 6+ Years 0.28 fl oz
Canker-X$14.214.3★1,577 rev
Zilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1
Zilactin$10.634.5★1,467 rev
Newest
by launch date
GuruNanda Mouth Sore & Canker Sore Rinse Fast-Acting Relief for Oral Irritation Cuts & Gum Discomfort 1.5% Hydrogen Peroxide Oral Rinse Alcohol-Free Winter Mint 16 oz
GuruNanda$7.98252 rev
Kank-A Triple Action Gel 0.42 oz Maximum Strength Mouth Pain Relief Gel for Canker Sores Triple Action Treatment Fast Acting and Long-Lasting Pain Relief Cools and Soothes Irritation 0.42 oz
Kank-A$7.47620 rev
Dalicoter Game Backpack Kamisato Ayaka Backpack Cute 3D Printed Daypack Laptop 17 Large Capacity Travel White BackPack With Gift
Dalicoter$39.987 rev
Zilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1
Zilactin$10.631,467 rev
Oracoat CankerMelts Stick-On Melts Canker Sore Treatment for Mouth Sores with 15mg Benzocaine Hyaluronic Acid & Vitamin E
Oracoat$9.51663 rev
Trending
90-day click momentumDalicoter Game Backpack Kamisato Ayaka Backpack Cute 3D Printed Daypack Laptop 17 Large Capacity Travel White BackPack With Gift
Dalicoter$39.984.2★
GuruNanda Mouth Sore & Canker Sore Rinse Fast-Acting Relief for Oral Irritation Cuts & Gum Discomfort 1.5% Hydrogen Peroxide Oral Rinse Alcohol-Free Winter Mint 16 oz
GuruNanda$7.984.6★
DenTek Canker Relief Canker Sore Patch Relieves Canker Pain 6 Count (Pack of 1)
DenTek$15.983.9★
Kank-A Soft Brush Tooth & Mouth Pain Gel Professional Strength 0.07 Ounce Dual Relief Formula for Toothaches Gum & Other Mouth Pain Easy to Use Pen Applicator Fast-Acting Pain Relief
Kank-A$7.424.8★
Boiron Borax 6C Homeopathic Medicine for Canker Sore Relief Pain Soreness or Discomfort - 3 Count (240 Pellets)
Boiron$13.584.6★
What buyers say about canker sore medicine
What buyers praise and complain about, mined from review topics.What buyers love
“it does so well”
“Also, exactly as advertised and quality made”
“Helps with tooth aches, canker sores and such”
“Ora gel helps my gums”
“Just as described”
“Good price”
“Effective and handy to have”
“Easy application”
“Doesnt taste bad though”
“This is the best stuff for canker sores”
What buyers complain about
“Not effective at all”
“it really hurts”
“TOO expensive”
“Does not stay adhered”
“Blobs huge in mouth”
“Doesnt taste the greatest”
“is hard to get off”
“say only lasts an hour”
“Allergic Reaction”
“Way too big”
Top return reasons
Common questions
- Is canker sore medicine profitable to sell on Amazon United States?
- The niche generates $2.6M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Launch it (63/100).
- How competitive is the canker sore medicine niche?
- 13 brands and 96 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in canker sore medicine?
- Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Value For Money. The return rate is 0.1%.
- When does demand for canker sore medicine peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.7× the quietest.
- What does it cost to enter the canker sore medicine niche?
- Listings span $6.66–$39.98; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 3,939 reviews — the moat a new listing must climb.