Cane

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.8M a year.

Searches, last 12 months

8.6M

Growth, 90 days vs prior 90

+9.5%

Conversion, latest week

3.5%

Market size, estimated

$7.8Ma year

Peak month

October1.2× the quietest month

Top search term

canes for women1.1M searches a year

Listings sell for $25.66 on average, from $7.17 to $75.50. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $25.66 that is $154K to $205K a year per listing.

Average price

$25.66inside the $15 to $100 sweet spot

Price range

$7.17–$75.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$154K–$205K

Returns

3.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #66 within Mobility Aids & Equipment. It carries 7,979 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#66in Mobility Aids & Equipment

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

7,979per listing

Listings tracked

42

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months