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Candles with Jewelry Inside

Fail

Demand is soft, at -43.3% this quarter, so Candles with Jewelry Inside is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$92K/yr189K searches / yr
90-day growth
-43.3%search demand this quarter
Competition
44%top-5 click share · 13 brands · 20 sellers

Flapen Score

Candles with Jewelry Inside against its category

The dotted line is the Health & Household average. Past it, Candles with Jewelry Inside is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candles with Jewelry Inside market on Amazon at a glance

Shoppers on Amazon United States searched for Candles with Jewelry Inside 189K times last year and spent an estimated $92K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-43.3%
Conversion, latest week
1.5%
Market size, estimated
$92Ka year
Peak month
December7.7× the quietest month
Top search term
jewelry candle19K searches a year

02 · Price

A sale here is worth $31.54.

Listings sell for $31.54 on average, from $6.34 to $56.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $31.54 that is $0 to $3K a year per listing.

Average price
$31.54inside the $15 to $100 sweet spot
Price range
$6.34–$56.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #1,920 within Aromatherapy. It carries 2,687 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
73%
Out of stock, average day
7.4%
Average rank
#1,920in Aromatherapy
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
2,687per listing
Listings tracked
37

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Candles with Jewelry Inside products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

7%

  • Brand 148%
  • Brand 231%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (7 brands, 7%)

Demand

Candles with Jewelry Inside search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Candles with Jewelry Inside search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jewelry candle19K/yr
  • candle with jewelry inside16K/yr
  • jackpot candle17K/yr
  • diamond candle17K/yr
  • forever candle12K/yr
  • candles with jewelry inside13K/yr
  • forever wick candle diamond14K/yr
  • ring candle11K/yr
  • surprise candle10K/yr
  • jewelry candles7K/yr

Reviews and returns

What reviews say buyers love and hate about Candles with Jewelry Inside

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
1.8%of orders come back
“Definitely has an odd smell”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Candles with Jewelry Inside questions

Answered from the same tracked data.