Is candles for women gift set profitable to sell on Amazon United States?

The niche generates $19K/yr across 22 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the candles for women gift set niche?

17 brands and 28 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in candles for women gift set?

Top complaints mined from reviews: Smell, Size-Overall, Flammable. The return rate is 1.1%.

When does demand for candles for women gift set peak?

Demand peaks in Dec; the busiest month runs 16.1× the quietest.

What does it cost to enter the candles for women gift set niche?

Listings span $9.69–$32.51; the average listing price is $22.60 (sweet spot $15–$100). The average incumbent carries 2,469 reviews — the moat a new listing must climb.

candles for women gift set

Worth a look

Shows a sweet-spot price point ($22.60 avg), but a small market ($19K/yr) keeps it on the watch list.

Avg price

Great$22.60

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Price range

Great$9.69–$32.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,468.86

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$19K

$19K/yr · 17K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, candles for women gift set is a $19K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

candles for women gift set market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $17K–$23K; units × avg price
Conversion rate: 5.0%
Avg BSR: #96
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.4%
Avg brand age: 31 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

45%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

47%

Feibao10%
BlissfulOasis9%
LKDJR9%
MOULENGGU9%
ADELEGOURDAIN8%
AOOVOO8%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — +20.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 16.1×

Open Trend

Top candles for women gift set search terms

candles for women gift set12K/yr +24.9%2.5% conv.
candle assortment4K/yr +10.1%3.1% conv.
scented candles closeout86/yr -100.0%0.0% conv.

All search terms

Top candles for women gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BlissfulOasis Scented Candles Set 17.6 oz 4 Pack Home Scented Candles 100-120 Hours Candle Set for Men Dad Women Long Lasting Soy Wax Aromatherapy Gift for Birthday Fathers Day Mothers Day

BlissfulOasis$13.444.5★793 rev

Scented Candles Gift Set for Women 4 Pack Soy Wax Candles in Classic Bohemian Tins Aromatherapy Candle Set Birthday Gifts for Mom Thank You Gifts

LKDJR$18.134.6★5,128 rev

6 Pack Candles for Home Scented Aromatherapy Candle Gift Set for Women Soy Wax Long Lasting Amber Jar Candles Gift for Birthday Mothers Thanksgiving Day Present

MOULENGGU$24.404.4★4,295 rev

Scented Candles Gift Set Long Lasting 6 Pack Aromatherapy Candles for Home 42 oz 300 Hour Burn Lavender Jasmine Vanilla Sage Sandalwood Rose Eucalyptus Mint Gifts for Women

PELN$31.244.4★1,128 rev

Gifts for Women - Candles Gift Set & Hand Cream Lotion Set (8 Pack) Ideal for Birthday Gift Teacher Appreciation Gifts Christmas Gift Set Stocking Stuffers for Mom Friend Coworker

SUPERSUN$10.534.8★257 rev

Newest

by launch date

TUZELIYA Candle Gifts for Women 12 Pack Secret Message Candles with 12 Scents Birthday Gifts for Women GirlfriendGifts for Her Scented Tealight Candle Set with Gift Box & Card

TUZELIYA$22.1213 rev

3mo ago

8 Pack Soy Wax Scented Candles Gift Set Aromatherapy Candles with Lavender Chamomile Citrus Sage Caramel Vanilla Coffee Whiskey Long Lasting Stress Relief Candle Unisex Home & Gift Set for Men

Feibao$29.023,918 rev

7mo ago

Scented Candles for Home 8 Pack Soy Candles Gift Set for Women Aromatherapy Candle with Crystals Inside-Perfect for Mothers Day Valentines Day Birthdays Anniversaries Christmas

SAEUYVB$23.68201 rev

8mo ago

AOOVOO Crystal Energy Candles Set for Women - 4 Pack 26 oz Soy Wax Candles for Home Scented 200 Hour Long Lasting Candle Laughter Red Crystal/Love Rose Quartz/Joy Citrine/Passion Red Quartz

AOOVOO$25.09154 rev

11mo ago

NORVENCE Candles for Women Scented Candle Gift Set of 4 Scented Candles for Home Birthday and Christmas Candle Gifts for Women (Vanilla Lavender Cinnamon Jasmine 14.4 oz)

NORVENCE$14.83177 rev

11mo ago

What buyers say about candles for women gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Smell43%

“great fragrance”

Gifting Purpose18%

“Beautiful gift”

Value For Money7%

“They are affordable”

Brightness/Shine/Glow6%

“Cute candles”

Quality-Overall5%

“Good quality”

Color3%

“Great colors”

Advertised Vs Actual Product2%

“as Advertised”

Size-Overall2%

“they've been a great fit for my space”

Durability1%

“Overall, the size and durability make them an excellent value for money”

Design-Overall1%

“it matches in with my aesthetic”

What buyers complain about

Smell44%

“Heavily scented”

Size-Overall16%

“The crystals are tiny”

Flammable4%

“These can cause fire”

Value For Money3%

“look far more expensive than the price suggests”

Quality-Overall3%

“it made the overall quality feel cheap”

Durability2%

“break while burning the candles”

Color2%

“Color not solid”

Strength1%

“the scent throw felt weak”

Advertised Vs Actual Product1%

“Looks are deceiving”

Heating1%

“THIS GOT SO HOT IT BROKE MY $1000 mirror”

Top return reasons

Size-Overall46%

Smell33%

Advertised Vs Actual Product8%

Value For Money4%

Defective Material/Parts1%

Quality-Overall1%

Color1%

Gifting Purpose1%

Thin1%

Functionality-Overall1%

Common questions

Is candles for women gift set profitable to sell on Amazon United States?: The niche generates $19K/yr across 22 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the candles for women gift set niche?: 17 brands and 28 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in candles for women gift set?: Top complaints mined from reviews: Smell, Size-Overall, Flammable. The return rate is 1.1%.
When does demand for candles for women gift set peak?: Demand peaks in Dec; the busiest month runs 16.1× the quietest.
What does it cost to enter the candles for women gift set niche?: Listings span $9.69–$32.51; the average listing price is $22.60 (sweet spot $15–$100). The average incumbent carries 2,469 reviews — the moat a new listing must climb.