Candles for Men

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

25K

Growth, 90 days vs prior 90

-24.2%

Conversion, latest week

8.1%

Market size, estimated

$52Ka year

Peak month

December9.8× the quietest month

Top search term

craft and kin7K searches a year

Listings sell for $25.50 on average, from $9.52 to $123.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $25.50 that is $3K to $6K a year per listing.

Average price

$25.50inside the $15 to $100 sweet spot

Price range

$9.52–$123.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

1.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #357 within Aromatherapy. It carries 1,270 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

96%

Out of stock, average day

23.8%

Average rank

#357in Aromatherapy

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

1,270per listing

Listings tracked

24

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months