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Candle Sets for Women Gift

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -3.7% this quarter, so Candle Sets for Women Gift is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$147K/yr278K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
29%top-5 click share · 55 brands · 77 sellers

Flapen Score

Candle Sets for Women Gift against its category

The dotted line is the Health & Household average. Past it, Candle Sets for Women Gift is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Sets for Women Gift market on Amazon at a glance

Shoppers on Amazon United States searched for Candle Sets for Women Gift 278K times last year and spent an estimated $147K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
2.4%
Market size, estimated
$147Ka year
Peak month
December11.1× the quietest month
Top search term
candle sets for women gift86K searches a year

02 · Price

A sale here is worth $22.36.

Listings sell for $22.36 on average, from $8.54 to $41.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $22.36 that is $2K to $6K a year per listing.

Average price
$22.36inside the $15 to $100 sweet spot
Price range
$8.54–$41.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #174 within Aromatherapy. It carries 1,974 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#174in Aromatherapy
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,974per listing
Listings tracked
77

04 · Newcomers

11 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
11Amazon's first-year sales bar
Average brand age
35 months

Products

Top Candle Sets for Women Gift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

77

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

29%

Top 20: 60%

Open market

59%

  • Brand 19%
  • Brand 29%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Candle Sets for Women Gift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Candle Sets for Women Gift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle sets for women gift86K/yr
  • candle sets for home decor22K/yr
  • candle bundle18K/yr
  • candles for women gift set12K/yr
  • candle gift set for women19K/yr
  • candle packs14K/yr
  • candle variety pack14K/yr
  • candle gift basket11K/yr
  • candle multipack8K/yr
  • candle gift sets12K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Sets for Women Gift

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
46%of negative reviews mention “Smell”
1.4%of orders come back
“It smells artificial”
A buyer, on “Smell”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Candle Sets for Women Gift questions

Answered from the same tracked data.