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Candle Scents for Soy Candle Making

Fail

Shoppers spend an estimated $9K a year here, so Candle Scents for Soy Candle Making is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$9K/yr32K searches / yr
90-day growth
-39.3%search demand this quarter
Competition
28%top-5 click share · 29 brands · 34 sellers

Flapen Score

Candle Scents for Soy Candle Making against its category

The dotted line is the Health & Household average. Past it, Candle Scents for Soy Candle Making is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Scents for Soy Candle Making market on Amazon at a glance

Shoppers on Amazon United States searched for Candle Scents for Soy Candle Making 32K times last year and spent an estimated $9K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-39.3%
Conversion, latest week
1.7%
Market size, estimated
$9Ka year
Peak month
December2.8× the quietest month
Top search term
candle scents for soy candle making15K searches a year

02 · Price

A sale here is worth $16.98.

Listings sell for $16.98 on average, from $5.75 to $51.17. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $16.98 that is $0 to $2K a year per listing.

Average price
$16.98inside the $15 to $100 sweet spot
Price range
$5.75–$51.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #483 within Aromatherapy. It carries 7,755 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#483in Aromatherapy
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
7,755per listing
Listings tracked
42

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Candle Scents for Soy Candle Making products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

34

Top-5 brand share

37%

Top 20: 89%

Top-5 click share

28%

Top 20: 72%

Open market

58%

  • Brand 112%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Candle Scents for Soy Candle Making search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Candle Scents for Soy Candle Making search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle scents for soy candle making15K/yr
  • oil for soap making7K/yr
  • soap making oils6K/yr
  • soap oils4K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Scents for Soy Candle Making

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Smell”
51%of negative reviews mention “Smell”
0.9%of orders come back
“Weird smell”
A buyer, on “Smell”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Candle Scents for Soy Candle Making questions

Answered from the same tracked data.