Candle Fragrance Oil

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

215K

Growth, 90 days vs prior 90

-24.6%

Conversion, latest week

2.3%

Market size, estimated

$72Ka year

Peak month

December2.0× the quietest month

Top search term

fragrance oil for soap making46K searches a year

Listings sell for $14.82 on average, from $5.75 to $46.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.82 that is $0 to $1K a year per listing.

Average price

$14.82under the $15 to $100 sweet spot

Price range

$5.75–$46.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #46 within Aromatherapy. It carries 7,543 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#46in Aromatherapy

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

7,543per listing

Listings tracked

48

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months