candle fragrance oil
Worth a lookShows low returns (0.8%), but soft demand (-24.6% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$5.75–$46.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.82avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,542.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 215K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, candle fragrance oil is a $72K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
candle fragrance oil market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $89K–$119K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.2%
- Avg brand age
- 52 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
29
Top-5 brand share
53%
Top 20: 98%
Top-5 click share
33%
Top 20: 72%
Open market
38%
- MAYJAM13%
- PHATOIL11%
- Comdian10%
- P&J Trading10%
- Bramble Berry9%
- Plant Guru9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top candle fragrance oil search terms
- fragrance oil for soap making46K/yr
- candle fragrance oil for soy candles55K/yr
- soap making scents27K/yr
- fragrance oils for candles24K/yr
- candle fragrance oil for making candles15K/yr
- fragrance for candle making14K/yr
- fragrance oils for soap making12K/yr
- candle making fragrance oils13K/yr
- oil for candle making scents4K/yr
- oil fragrance for home5K/yr
Top candle fragrance oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fragrance Essential Oils Set - 14pcs Aromatherapy Oils for Skin Diffusers Home Care Humidifier Laundry Candle Making - Tea Tree Sandalwood Lavender Vanilla Eucalyptus and More (5mL)
Comdian$10.104.3★1,637 rev
PHATOIL 3.38FL.OZ Coconut & Vanilla Fragrance Oils for Aromatherapy Long Lasting Scented Oils for Home Perfect for Diffuser Yoga DIY Candle and Soap Making - 100ml
PHATOIL$9.384.3★10,912 rev
Honey Vanilla Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.
Plant Guru$10.384.4★286 rev
MAYJAM Tea Tree 20 Pcs Pure Essential Oil Gift Set for Diffuser Humidifiers Skin Care Massage Fragrance Oil Scent for DIY Candle and Soap Making Gift for Friend (5ML)
MAYJAM$16.024.5★6,868 rev
MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Variety Pack for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 5ml/0.17fl.oz
MAYJAM$14.854.4★1,715 rev
Newest
by launch dateMAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Variety Pack for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 5ml/0.17fl.oz
MAYJAM$14.851,715 rev
Bakery Essential Oils Set Premium Fragrance Oil for Diffusers Scents for Candle & Soap Making Pumpkin Pie Cream Vanilla Gingerbread Cinnamon Sugar Donut and Cake More 10x5ml Aromatherapy Oils
OleaVox$10.12483 rev
Wtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)
Wtrcsv$9.5110,752 rev
![VINEVIDA [Set of 8] Clean Scents for Candle Making Made in USA Candle Fragrance Oil Soap Making Essential Oils Diffuser Oil Scents](https://m.media-amazon.com/images/I/41xaVm+OlYL.jpg)
VINEVIDA [Set of 8] Clean Scents for Candle Making Made in USA Candle Fragrance Oil Soap Making Essential Oils Diffuser Oil Scents
VINEVIDA$20.9860 rev
Fragrance Essential Oils Set - 14pcs Aromatherapy Oils for Skin Diffusers Home Care Humidifier Laundry Candle Making - Tea Tree Sandalwood Lavender Vanilla Eucalyptus and More (5mL)
Comdian$10.101,637 rev
Trending
90-day click momentumWtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)
Wtrcsv$9.514.5★
Fragrance Essential Oils Set - 14pcs Aromatherapy Oils for Skin Diffusers Home Care Humidifier Laundry Candle Making - Tea Tree Sandalwood Lavender Vanilla Eucalyptus and More (5mL)
Comdian$10.104.3★
Fragrance Essential Oils Set Essential Oils for Diffuser for Home Skin Candle & Soap Making-Tea Tree Lavender Peppermint Rose and More with Gift Card for Friend Teacher Mom(205ml
BlissfulBlend$12.484.3★
MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Variety Pack for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 5ml/0.17fl.oz
MAYJAM$14.854.4★
Bakery Essential Oils Set Premium Fragrance Oil for Diffusers Scents for Candle & Soap Making Pumpkin Pie Cream Vanilla Gingerbread Cinnamon Sugar Donut and Cake More 10x5ml Aromatherapy Oils
OleaVox$10.124.1★
What buyers say about candle fragrance oil
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Scent”
“The quality is solid”
“Fair price”
“As promised”
“perfect for diffuser”
“Easy to Use”
“It is strong”
“Great for Gifting”
“good size”
“It's durable, well-made, and offers great value for the price”
What buyers complain about
“Awful smell”
“Small bottle”
“Waste of money”
“also not very strong”
“leaked out everywhere”
“The low quality makes sense considering how cheap the product was”
“It's oily”
“Watered down”
“not long lasting”
“Not great for water diffuser”
Top return reasons
Common questions
- Is candle fragrance oil profitable to sell on Amazon United States?
- The niche generates $72K/yr across 48 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the candle fragrance oil niche?
- 23 brands and 29 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in candle fragrance oil?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.
- When does demand for candle fragrance oil peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the candle fragrance oil niche?
- Listings span $5.75–$46.29; the average listing price is $14.82 (sweet spot $15–$100). The average incumbent carries 7,543 reviews — the moat a new listing must climb.