Is camping toilet paper profitable to sell on Amazon United States?

The niche generates $121K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +93.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the camping toilet paper niche?

16 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in camping toilet paper?

Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 0.4%.

When does demand for camping toilet paper peak?

Demand peaks in Aug–Sep; the busiest month runs 12.5× the quietest.

What does it cost to enter the camping toilet paper niche?

Listings span $4.64–$29.53; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 4,226 reviews — the moat a new listing must climb.

camping toilet paper

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Growth

Great+93.7%

90-day search growth — must beat 0% to launch

Avg price

Good$14.86

avg listing price — sweet spot $15–$100

Price range

Good$4.64–$29.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$121K

$121K/yr · 56K searches

Review moat

Bad4,225.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, camping toilet paper is a $121K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

camping toilet paper market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $89K–$119K; units × avg price
Conversion rate: 14.6%
Avg BSR: #474
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 3.1%
Avg brand age: 53 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

23%

Coghlan's29%
Scott23%
Camco8%
PREPARED4X8%
Cabin Obsession6%
Fourladitasst4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +93.7% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 12.5×

Open Trend

Top camping toilet paper search terms

camping toilet paper41K/yr +90.5%12.6% conv.
biodegradable toilet paper for camping6K/yr +185.7%9.4% conv.
camp toilet paper4K/yr +86.8%11.0% conv.
toilet paper camping3K/yr +94.6%8.3% conv.
disposable toilet paper2K/yr +23.8%3.9% conv.

All search terms

Top camping toilet paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scott Rapid-Dissolving Toilet Paper 12 Double Rolls Septic-Safe Toilet Paper

Scott$8.934.7★25,314 rev

Coghlans Portable Toilet Tissue - Biodegradable Camping Travel 2-Pack

Coghlan's$4.644.5★1,757 rev

Coghlans Tissue on the Go - Compact Travel Pack with Dispenser for Camping Hiking Backpacking and Outdoor Adventures Portable and Convenient Tissue Essentials 2-Pack

Coghlan's$7.524.5★577 rev

Compressed Towel Tablets - 100% Bamboo Camping Toilet Paper Tablets Great for Hiking Travel & Backpacking - Disposable Washcloths Body Wipes Paper Towel Coin Tissue - 100 Pack with Metal Cases

PREPARED4X$19.474.6★509 rev

RV Toilet Paper - 12 Pack Septic Safe Toilet Paper 2-Ply Quick Dissolving Camper Tissue Paper Septic Safe to Prevent Clogs - Perfect for Automotive RVs Septic Tank Systems Boats and Camping

Cabin Obsession$26.894.7★432 rev

Newest

by launch date

6 Pack Camp Travel Toilet Paper Portable 4-Ply Camping Toilet To Go Tissue

Fourladitasst$9.049 rev

6mo ago

Daxilonyz Portable Pack Travel Toilet Paper 6 Rolls Individually Wrapped for Camping Everyday Outdoor Trips Use (6 White)

Daxilonyz$9.8044 rev

10mo ago

Scott Rapid-Dissolving Toilet Paper 48 Double Rolls Septic-Safe Toilet Paper

Scott$29.5325,314 rev

10mo ago

12 Packs Packable Camp Toilet Tissue Soft Travel Toilet Paper - Coreless Travel Size Toilet Paper for Camping Hiking Outdoors

Vemkyrio$14.5883 rev

1y ago

Affrolling 12 Rolls Travel Toilet Paper to Go Packs Soft Camping Toilet Paper Bulk Portable Travel Size Compact Pocket Coreless Tissue Rolls for Purses Women Hiking Camp RV Backpacking Outdoor (Clear)

Affrolling$18.2572 rev

1y ago

What buyers say about camping toilet paper

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money11%

“Cost effective”

Size-Overall11%

“Perfect travel size”

Quality-Overall11%

“Price is reasonable and quality is great and consistent”

Ease Of Use8%

“Easy to pack”

Ease Of Cleaning7%

“Cleans well too”

Advertised Vs Actual Product6%

“Accurate description”

Compactness5%

“Nice and compact”

Soft Feel5%

“Its soft”

Thickness5%

“The sheets are thick, sturdy and generously sized”

Portability4%

“Great for travel”

What buyers complain about

Size-Overall20%

“A little bit bigger”

Thickness10%

“to be one ply its really thick”

Durability8%

“Breaks down quickly”

Value For Money8%

“not for the price”

Ease Of Cleaning6%

“Hard to pull only one wipe out at a time”

Quality-Overall4%

“Not the best”

Jamming/Clogging3%

“we used to get clogs where two pipes met every few months”

Advertised Vs Actual Product2%

“Buyer Beware - deceptive count”

Hard Feel2%

“Not particularly soft”

Solubility2%

“1000 sheet rolls better buy it disintegrated just as fast as this rapid dissolving one”

Top return reasons

Size-Overall33%

Value For Money15%

Advertised Vs Actual Product13%

Thin4%

Weight Heavy4%

Quality-Overall3%

Compactness3%

Ingredients-Overall3%

Material Quality2%

Moist/Dry2%

Common questions

Is camping toilet paper profitable to sell on Amazon United States?: The niche generates $121K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +93.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the camping toilet paper niche?: 16 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in camping toilet paper?: Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 0.4%.
When does demand for camping toilet paper peak?: Demand peaks in Aug–Sep; the busiest month runs 12.5× the quietest.
What does it cost to enter the camping toilet paper niche?: Listings span $4.64–$29.53; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 4,226 reviews — the moat a new listing must climb.