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Camo Wrap

Fail

The top 5 brands take 94% of clicks, so Camo Wrap is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$194K/yr191K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
58%top-5 click share · 8 brands · 25 sellers

Flapen Score

Camo Wrap against its category

The dotted line is the Health & Household average. Past it, Camo Wrap is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camo Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Camo Wrap 191K times last year and spent an estimated $194K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
7.4%
Market size, estimated
$194Ka year
Peak month
September2.3× the quietest month
Top search term
camo wrap78K searches a year

02 · Price

A sale here is worth $13.67.

Listings sell for $13.67 on average, from $6.97 to $25.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.67 that is $3K to $7K a year per listing.

Average price
$13.67under the $15 to $100 sweet spot
Price range
$6.97–$25.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #275 within Tobacco-Related Products. It carries 2,548 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#275in Tobacco-Related Products
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,548per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Camo Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

25

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

4%

  • Brand 180%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Camo Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Camo Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camo wrap78K/yr
  • camo wraps37K/yr
  • camo wraps natural leaf24K/yr
  • camo natural leaf wraps14K/yr
  • camo leaf wraps11K/yr
  • camo hemp wraps8K/yr
  • camos5K/yr
  • camo blunt wraps5K/yr
  • camouflage wrap5K/yr
  • camo rolling papers4K/yr

Reviews and returns

What reviews say buyers love and hate about Camo Wrap

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Flavor”
23%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“zero self-adhesion”
A buyer, on “Adhesion/Stickiness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Camo Wrap questions

Answered from the same tracked data.