Calming Heat Neck Wrap

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $331K a year.

Searches, last 12 months

304K

Growth, 90 days vs prior 90

-25.3%

Conversion, latest week

2.4%

Market size, estimated

$331Ka year

Peak month

December6.2× the quietest month

Top search term

sharper image126K searches a year

Listings sell for $46.04 on average, from $11.97 to $92.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $46.04 that is $12K to $23K a year per listing.

Average price

$46.04inside the $15 to $100 sweet spot

Price range

$11.97–$92.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$12K–$23K

Returns

4.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #261 within Hot & Cold Therapies. It carries 7,505 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

10.0%

Average rank

#261in Hot & Cold Therapies

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

7,505per listing

Listings tracked

22

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months