Calming Essential Oils

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

38K

Growth, 90 days vs prior 90

+5.9%

Conversion, latest week

2.3%

Market size, estimated

$9Ka year

Peak month

November1.7× the quietest month

Top search term

upnature essential oils14K searches a year

Listings sell for $10.77 on average, from $5.59 to $19.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.77 that is $0 to $1K a year per listing.

Average price

$10.77under the $15 to $100 sweet spot

Price range

$5.59–$19.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #150 within Aromatherapy. It carries 3,429 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

8.9%

Average rank

#150in Aromatherapy

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

3,429per listing

Listings tracked

18

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months