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Calming Drops

Fail

The top 5 brands take 100% of clicks, so Calming Drops is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$47K/yr41K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
66%top-5 click share · 4 brands · 123 sellers

Flapen Score

Calming Drops against its category

The dotted line is the Health & Household average. Past it, Calming Drops is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calming Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Calming Drops 41K times last year and spent an estimated $47K. All 4 brands take every click. Demand peaks in Feb–Mar–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
6.7%
Market size, estimated
$47Ka year
Peak month
March2.1× the quietest month
Top search term
rescue remedy spray10K searches a year

02 · Price

A sale here is worth $17.38.

Listings sell for $17.38 on average, from $7.88 to $28.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.38 that is $2K to $4K a year per listing.

Average price
$17.38inside the $15 to $100 sweet spot
Price range
$7.88–$28.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #241 within Aromatherapy. It carries 2,332 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#241in Aromatherapy
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,332per listing
Listings tracked
18

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
69 months

Products

Top Calming Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

123

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 240%
  • Brand 35%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Calming Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Calming Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rescue remedy spray10K/yr
  • stress relief spray13K/yr
  • spa room spray4K/yr
  • bath and body works sleep spray4K/yr
  • bach rescue remedy spray3K/yr
  • bath and body works pillow mist5K/yr
  • bath and body works aromatherapy spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Calming Drops

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.4%of orders come back
“Couldnt smell at all”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Calming Drops questions

Answered from the same tracked data.