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Calm Vitamins for Kids

Fail

The top 5 products take 89% of clicks, so Calm Vitamins for Kids is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$92K/yr63K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
89%top-5 click share · 7 brands · 593 sellers

Flapen Score

Calm Vitamins for Kids against its category

The dotted line is the Health & Household average. Past it, Calm Vitamins for Kids is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calm Vitamins for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Calm Vitamins for Kids 63K times last year and spent an estimated $92K. The top 5 brands take 96% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
7.9%
Market size, estimated
$92Ka year
Top search term
nordic naturals kids calm15K searches a year

02 · Price

A sale here is worth $18.65.

Listings sell for $18.65 on average, from $11.55 to $24.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.65 that is $5K to $9K a year per listing.

Average price
$18.65inside the $15 to $100 sweet spot
Price range
$11.55–$24.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Magnesium. It carries 2,252 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#191in Magnesium
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,252per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Calm Vitamins for Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$28K$37K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

593

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

2%

  • Nordic Naturals39%
  • Zarbee's29%
  • OLLY14%
  • MARYRUTH'S8%
  • Natural Vitality7%
  • Renzo's2%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Calm Vitamins for Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nordic naturals kids calm15K/yr
  • nordic naturals kids calm gummies6K/yr
  • nordic kids calm5K/yr
  • toddler calming supplement5K/yr
  • zarbees calm6K/yr
  • zarbees calm gummies kids5K/yr
  • kids calming4K/yr
  • tantrum calming for kids6K/yr
  • calm vitamins for kids5K/yr
  • cbd for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Calm Vitamins for Kids

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Sleep Quality”
16%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not work”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Calm Vitamins for Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data