Calm Pills
FailShoppers spend an estimated $42K a year here, so Calm Pills is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $42K/yr12K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 9 sellers
Flapen Score
Calm Pills against its category
The dotted line is the Health & Household average. Past it, Calm Pills is stronger. Inside it, weaker.
Market
The Calm Pills market on Amazon at a glance
Shoppers on Amazon United States searched for Calm Pills 12K times last year and spent an estimated $42K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $42Ka year
- Peak month
- October35.1× the quietest month
- Top search term
- gaba 5htp5K searches a year
02 · Price
A sale here is worth $29.93.
Listings sell for $29.93 on average, from $16.85 to $48.64. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $29.93 that is $3K to $7K a year per listing.
- Average price
- $29.93inside the $15 to $100 sweet spot
- Price range
- $16.85–$48.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #51 within Amino Acids. It carries 826 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #51in Amino Acids
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 826per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Calm Pills products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)
- Price
- $28.04
- Rating
- 4.4/5
- Reviews
- 2,665
- Age
- 3y ago

Pure 5-HTP (5-Hydroxytryptophan) Plus GABA Supplement - for Sleep Mood & Stress Management - 60 Veggie Caps
- Price
- $24.52
- Rating
- 4.4/5
- Reviews
- 393
- Age
- 7y ago

Micro Ingredients 5-HTP 200mg 240 Softgels | Extra Strength 5-Hydroxytryptophan Complex with GABA L-Theanine Vitamin B6 | Highly Bioavailable with Hemp Seed Oil Carrier | Non-GMO
- Price
- $21.70
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 1y ago

BB Company CalmAgain for Menopause Anxiousness Mood Balance for Women | Stay Calm Lower Cortisol Fewer Mood Swings | Siberian Rhubarb Sage Saffron | Menopause Relief | 30 Ct
- Price
- $48.64
- Rating
- 4.0/5
- Reviews
- 101
- Age
- 1y ago

PeakPury GABA Supplement with 5-HTP L-Tryptophan Ashwagandha Chamomile L-Theanine & Magnesium Calm Mood & Sleep Quality Support* Relaxation Supplement 150 Capsules Non-GMO Gluten Free
- Price
- $16.85
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 2y ago
Trending
estimated 90-day click momentum
Micro Ingredients 5-HTP 200mg 240 Softgels | Extra Strength 5-Hydroxytryptophan Complex with GABA L-Theanine Vitamin B6 | Highly Bioavailable with Hemp Seed Oil Carrier | Non-GMO
- Price
- $21.70
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 1y ago

Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine (90 Count (Pack of 2))
- Price
- $48.58
- Rating
- 4.4/5
- Reviews
- 2,665
- Age
- 3y ago

PeakPury GABA Supplement with 5-HTP L-Tryptophan Ashwagandha Chamomile L-Theanine & Magnesium Calm Mood & Sleep Quality Support* Relaxation Supplement 150 Capsules Non-GMO Gluten Free
- Price
- $16.85
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 2y ago

Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)
- Price
- $28.04
- Rating
- 4.4/5
- Reviews
- 2,665
- Age
- 3y ago

Pure 5-HTP (5-Hydroxytryptophan) Plus GABA Supplement - for Sleep Mood & Stress Management - 60 Veggie Caps
- Price
- $24.52
- Rating
- 4.4/5
- Reviews
- 393
- Age
- 7y ago
Newest
by launch date
Micro Ingredients 5-HTP 200mg 240 Softgels | Extra Strength 5-Hydroxytryptophan Complex with GABA L-Theanine Vitamin B6 | Highly Bioavailable with Hemp Seed Oil Carrier | Non-GMO
- Price
- $21.70
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 1y ago

GABA Supplements 750mg with L-Theanine & Ashwagandha for Calm & Sleep 90CT
- Price
- $19.30
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 1y ago

NEW AGE GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Vitamins for Women and Men with 5-HTP (5-Hydroxytryptophan) - 180 Count
- Price
- $31.81
- Rating
- 4.5/5
- Reviews
- 317
- Age
- 1y ago

BB Company CalmAgain for Menopause Anxiousness Mood Balance for Women | Stay Calm Lower Cortisol Fewer Mood Swings | Siberian Rhubarb Sage Saffron | Menopause Relief | 30 Ct
- Price
- $48.64
- Rating
- 4.0/5
- Reviews
- 101
- Age
- 1y ago

PeakPury GABA Supplement with 5-HTP L-Tryptophan Ashwagandha Chamomile L-Theanine & Magnesium Calm Mood & Sleep Quality Support* Relaxation Supplement 150 Capsules Non-GMO Gluten Free
- Price
- $16.85
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
9
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
6%
- Clean Nutraceuticals51%
- Pure Micronutrients14%
- Micro Ingredients8%
- BB Company7%
- PEAKPURY7%
- Lukaree6%
- Open — no brand owns it (1 brand, 6%)
Demand
Calm Pills search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 35.1×
Search terms
Top Calm Pills search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gaba 5htp5K/yr
- gaba 5htp l tryptophan l theanine ashwagandha3K/yr
- 5htp gaba2K/yr
- calmagain1K/yr
- calm again1K/yr
Reviews and returns
What reviews say buyers love and hate about Calm Pills
We read the reviews and the return reasons for every product selling here.
“Did not help with sleep at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calm Pills questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









