calm pills
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.93avg listing price — sweet spot $15–$100
Price range
Incredible$16.85–$48.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good826avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$42K$42K/yr · 12K searches
According to Flapen's Amazon United States niche tracking, calm pills is a $42K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
calm pills market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $37K–$45K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.9%
- Avg brand age
- 64 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
9
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
6%
- Clean Nutraceuticals51%
- Pure Micronutrients14%
- Micro Ingredients8%
- BB Company7%
- PEAKPURY7%
- Lukaree6%
- Open — no brand owns it (1 brand, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 35.1×
Top calm pills search terms
- gaba 5htp5K/yr
- gaba 5htp l tryptophan l theanine ashwagandha3K/yr
- 5htp gaba2K/yr
- calmagain1K/yr
- calm again1K/yr
Top calm pills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)
Clean Nutraceuticals$28.044.4★2,665 rev
Pure 5-HTP (5-Hydroxytryptophan) Plus GABA Supplement - for Sleep Mood & Stress Management - 60 Veggie Caps
Pure Micronutrients$24.524.4★393 rev
Micro Ingredients 5-HTP 200mg 240 Softgels | Extra Strength 5-Hydroxytryptophan Complex with GABA L-Theanine Vitamin B6 | Highly Bioavailable with Hemp Seed Oil Carrier | Non-GMO
Micro Ingredients$21.704.4★126 rev
BB Company CalmAgain for Menopause Anxiousness Mood Balance for Women | Stay Calm Lower Cortisol Fewer Mood Swings | Siberian Rhubarb Sage Saffron | Menopause Relief | 30 Ct
BB Company$48.644.0★101 rev
PeakPury GABA Supplement with 5-HTP L-Tryptophan Ashwagandha Chamomile L-Theanine & Magnesium Calm Mood & Sleep Quality Support* Relaxation Supplement 150 Capsules Non-GMO Gluten Free
PEAKPURY$16.854.5★181 rev
Newest
by launch dateMicro Ingredients 5-HTP 200mg 240 Softgels | Extra Strength 5-Hydroxytryptophan Complex with GABA L-Theanine Vitamin B6 | Highly Bioavailable with Hemp Seed Oil Carrier | Non-GMO
Micro Ingredients$21.70126 rev
GABA Supplements 750mg with L-Theanine & Ashwagandha for Calm & Sleep 90CT
Lukaree$19.30160 rev
NEW AGE GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Vitamins for Women and Men with 5-HTP (5-Hydroxytryptophan) - 180 Count
NEW AGE$31.81317 rev
BB Company CalmAgain for Menopause Anxiousness Mood Balance for Women | Stay Calm Lower Cortisol Fewer Mood Swings | Siberian Rhubarb Sage Saffron | Menopause Relief | 30 Ct
BB Company$48.64101 rev
PeakPury GABA Supplement with 5-HTP L-Tryptophan Ashwagandha Chamomile L-Theanine & Magnesium Calm Mood & Sleep Quality Support* Relaxation Supplement 150 Capsules Non-GMO Gluten Free
PEAKPURY$16.85181 rev
Trending
90-day click momentumMicro Ingredients 5-HTP 200mg 240 Softgels | Extra Strength 5-Hydroxytryptophan Complex with GABA L-Theanine Vitamin B6 | Highly Bioavailable with Hemp Seed Oil Carrier | Non-GMO
Micro Ingredients$21.704.4★
Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine (90 Count (Pack of 2))
Clean Nutraceuticals$48.584.4★
PeakPury GABA Supplement with 5-HTP L-Tryptophan Ashwagandha Chamomile L-Theanine & Magnesium Calm Mood & Sleep Quality Support* Relaxation Supplement 150 Capsules Non-GMO Gluten Free
PEAKPURY$16.854.5★
Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)
Clean Nutraceuticals$28.044.4★
Pure 5-HTP (5-Hydroxytryptophan) Plus GABA Supplement - for Sleep Mood & Stress Management - 60 Veggie Caps
Pure Micronutrients$24.524.4★
What buyers say about calm pills
What buyers praise and complain about, mined from review topics.What buyers love
“Improved My Sleep”
“Helps with my anxiety”
“Good Quality”
“I've noticed some real improvements in my mood”
“Ive been happy with this Clean Nutraceuticals supplement so far”
“Effective”
“reasonable price”
“Mood, dream, calmness”
“Worked as advertised”
“Strong”
What buyers complain about
“Did not help with sleep at all”
“Doesn't seem to be effective”
“definitely anxiety inducing”
“Made me nauseated”
“Upset my stomach”
“there are things in this that do not go with some prescribed medications”
“Be careful of ingredients”
“Not worth the money”
“Smells terrible”
“Made my heart race and very angry”
Top return reasons
Common questions
- Is calm pills profitable to sell on Amazon United States?
- The niche generates $42K/yr across 8 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the calm pills niche?
- 7 brands and 9 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in calm pills?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Stress/Anxiety. The return rate is 0.0%.
- When does demand for calm pills peak?
- Demand peaks in Sep–Oct; the busiest month runs 35.1× the quietest.
- What does it cost to enter the calm pills niche?
- Listings span $16.85–$48.64; the average listing price is $29.93 (sweet spot $15–$100). The average incumbent carries 826 reviews — the moat a new listing must climb.