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Calm Packets

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -10.7% this quarter, so Calm Packets is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$174K/yr101K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
67%top-5 click share · 12 brands · 573 sellers

Flapen Score

Calm Packets against its category

The dotted line is the Health & Household average. Past it, Calm Packets is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calm Packets market on Amazon at a glance

Shoppers on Amazon United States searched for Calm Packets 101K times last year and spent an estimated $174K. The top 5 brands take 86% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
6.7%
Market size, estimated
$174Ka year
Top search term
calming drink mix24K searches a year

02 · Price

A sale here is worth $25.52.

Listings sell for $25.52 on average, from $11.16 to $41.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $25.52 that is $6K to $13K a year per listing.

Average price
$25.52inside the $15 to $100 sweet spot
Price range
$11.16–$41.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #418 within Glandular Extracts. It carries 3,335 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#418in Glandular Extracts
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
3,335per listing
Listings tracked
18

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Calm Packets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

573

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

11%

  • Brand 133%
  • Brand 229%
  • Brand 313%
  • Brand 49%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 11%)

Demand

Calm Packets search demand

Weekly searches over the year. Pick a range.

2K2KPrime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Calm Packets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calming drink mix24K/yr
  • calm drink mix20K/yr
  • calm packets9K/yr
  • magnesium packets10K/yr
  • calm drink packets5K/yr
  • u calm7K/yr
  • magnesium powder packets4K/yr
  • calming powder4K/yr
  • magnesium glycinate packets3K/yr
  • calm powder packets3K/yr

Reviews and returns

What reviews say buyers love and hate about Calm Packets

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad tasting”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Calm Packets questions

Answered from the same tracked data.