Calm Mind
FailShoppers spend an estimated $26K a year here, so Calm Mind is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $26K/yr17K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 567 sellers
Flapen Score
Calm Mind against its category
The dotted line is the Health & Household average. Past it, Calm Mind is stronger. Inside it, weaker.
Market
The Calm Mind market on Amazon at a glance
Shoppers on Amazon United States searched for Calm Mind 17K times last year and spent an estimated $26K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $26Ka year
- Top search term
- calm mind10K searches a year
02 · Price
A sale here is worth $35.13.
Listings sell for $35.13 on average, from $20.30 to $68.17. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $35.13 that is $0 to $4K a year per listing.
- Average price
- $35.13inside the $15 to $100 sweet spot
- Price range
- $20.30–$68.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #987 within Bacopa Monnieri. It carries 5,783 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #987in Bacopa Monnieri
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 5,783per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Calm Mind products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Himalaya Hello Calm Mind Herbal Supplement with Bacopa L-Theanine Gotu Kola Supports Concentration & Focus Cognitive Function Clear Thinking Relaxation Vegan Gluten Free 60 Capsules
- Price
- $20.30
- Rating
- 4.4/5
- Reviews
- 182
- Age
- 5y ago

Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supports a Healthy Response to Stress Gluten Free & Vegetarian Honey Chamomile 12 oz.
- Price
- $30.14
- Rating
- 4.5/5
- Reviews
- 564
- Age
- 3y ago

Pure Encapsulations Calm Mind - Calming Supplement - Saffron Extract & Theracurmin Supplement - Supports a Calm Mindset* - Gluten-Free Non-GMO & Hypoallergenic - 60 Capsules (60 Servings)
- Price
- $68.17
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 9mo ago

Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supplement for Stress Relief Gluten Free & Vegetarian Unflavored 12 oz.
- Price
- $30.25
- Rating
- 4.6/5
- Reviews
- 224
- Age
- 3y ago

Dear Apothecary Calm Mind Stress Support Supplement with Ashwagandha GABA L-Theanine 5-HTP Rhodiola B-Vitamins Magnesium - 24 Ingredients - 60 Capsules
- Price
- $38.86
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 1y ago
Trending
estimated 90-day click momentum
Pure Encapsulations Calm Mind - Calming Supplement - Saffron Extract & Theracurmin Supplement - Supports a Calm Mindset* - Gluten-Free Non-GMO & Hypoallergenic - 60 Capsules (60 Servings)
- Price
- $68.17
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 9mo ago

Natural Vitality Calm Magnesium Powder
- Price
- $22.39
- Rating
- 4.6/5
- Reviews
- 42,407
- Age
- 18y ago

LifeSeasons Anxie-T - Stress Relief Supplement - Supports Mood & Mental Focus - Feel Calm and Relaxed - Eases Tension & Nervousness - Ashwagandha Kava Kava GABA & L-Theanine - 60 Capsules
- Price
- $32.39
- Rating
- 4.3/5
- Reviews
- 2,779
- Age
- 14y ago

Himalaya Hello Calm Mind Herbal Supplement with Bacopa L-Theanine Gotu Kola Supports Concentration & Focus Cognitive Function Clear Thinking Relaxation Vegan Gluten Free 60 Capsules
- Price
- $20.30
- Rating
- 4.4/5
- Reviews
- 182
- Age
- 5y ago

Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supports a Healthy Response to Stress Gluten Free & Vegetarian Honey Chamomile 12 oz.
- Price
- $30.14
- Rating
- 4.5/5
- Reviews
- 564
- Age
- 3y ago
Newest
by launch date
Pure Encapsulations Calm Mind - Calming Supplement - Saffron Extract & Theracurmin Supplement - Supports a Calm Mindset* - Gluten-Free Non-GMO & Hypoallergenic - 60 Capsules (60 Servings)
- Price
- $68.17
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 9mo ago

Dear Apothecary Calm Mind Stress Support Supplement with Ashwagandha GABA L-Theanine 5-HTP Rhodiola B-Vitamins Magnesium - 24 Ingredients - 60 Capsules
- Price
- $38.86
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 1y ago

Im Nutrients Calm Mind | Saffron Supplements for Kids | Nervous System Support | Kids Magnesium | Vitamin B6 | Zinc | Naturally Flavored | No Artificial Ingredients | 60 Chewable Tablets
- Price
- $38.50
- Rating
- 3.4/5
- Reviews
- 64
- Age
- 1y ago

Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supports a Healthy Response to Stress Gluten Free & Vegetarian Honey Chamomile 12 oz.
- Price
- $30.14
- Rating
- 4.5/5
- Reviews
- 564
- Age
- 3y ago

Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supplement for Stress Relief Gluten Free & Vegetarian Unflavored 12 oz.
- Price
- $30.25
- Rating
- 4.6/5
- Reviews
- 224
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
567
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Natural Vitality37%
- Himalaya29%
- Pure Encapsulations16%
- Dear Apothecary8%
- I'm Nutrients6%
- LifeSeasons4%
Demand
Calm Mind search demand
Weekly searches over the year. Pick a range.
Search terms
Top Calm Mind search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- calm mind10K/yr
- calm mind magnesium4K/yr
- calm mind supplement4K/yr
Reviews and returns
What reviews say buyers love and hate about Calm Mind
We read the reviews and the return reasons for every product selling here.
“It also had a soapy taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calm Mind questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









