Is calm mind profitable to sell on Amazon United States?

The niche generates $26K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (40/100).

How competitive is the calm mind niche?

6 brands and 567 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in calm mind?

Top complaints mined from reviews: Taste-Overall, Stress/Anxiety, Value For Money. The return rate is 0.0%.

What does it cost to enter the calm mind niche?

Listings span $20.30–$68.17; the average listing price is $35.13 (sweet spot $15–$100). The average incumbent carries 5,783 reviews — the moat a new listing must climb.

calm mind

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.13

avg listing price — sweet spot $15–$100

Price range

Incredible$20.30–$68.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,782.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad$26K

$26K/yr · 17K searches

According to Flapen's Amazon United States niche tracking, calm mind is a $26K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

calm mind market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $35K–$44K; units × avg price
Conversion rate: 4.3%
Avg BSR: #987
Page quality: 0%
Prime: 88%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

567

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Natural Vitality37%
Himalaya29%
Pure Encapsulations16%
Dear Apothecary8%
I'm Nutrients6%
LifeSeasons4%

Demand

Weekly Amazon search volume, last 19 weeks — -3.0% search growth over the last 90 days.

Open Trend

Top calm mind search terms

calm mind10K/yr -9.8%7.1% conv.
calm mind magnesium4K/yr +62.4%0.4% conv.
calm mind supplement4K/yr -31.1%7.6% conv.

All search terms

Top calm mind products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Himalaya Hello Calm Mind Herbal Supplement with Bacopa L-Theanine Gotu Kola Supports Concentration & Focus Cognitive Function Clear Thinking Relaxation Vegan Gluten Free 60 Capsules

Himalaya$20.304.4★182 rev

Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supports a Healthy Response to Stress Gluten Free & Vegetarian Honey Chamomile 12 oz.

Natural Vitality$30.144.5★564 rev

Pure Encapsulations Calm Mind - Calming Supplement - Saffron Extract & Theracurmin Supplement - Supports a Calm Mindset* - Gluten-Free Non-GMO & Hypoallergenic - 60 Capsules (60 Servings)

Pure Encapsulations$68.174.3★31 rev

Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supplement for Stress Relief Gluten Free & Vegetarian Unflavored 12 oz.

Natural Vitality$30.254.6★224 rev

Dear Apothecary Calm Mind Stress Support Supplement with Ashwagandha GABA L-Theanine 5-HTP Rhodiola B-Vitamins Magnesium - 24 Ingredients - 60 Capsules

Dear Apothecary$38.864.5★9 rev

Newest

by launch date

Pure Encapsulations Calm Mind - Calming Supplement - Saffron Extract & Theracurmin Supplement - Supports a Calm Mindset* - Gluten-Free Non-GMO & Hypoallergenic - 60 Capsules (60 Servings)

Pure Encapsulations$68.1731 rev

9mo ago

Dear Apothecary Calm Mind Stress Support Supplement with Ashwagandha GABA L-Theanine 5-HTP Rhodiola B-Vitamins Magnesium - 24 Ingredients - 60 Capsules

Dear Apothecary$38.869 rev

1y ago

I'm Nutrients$38.5064 rev

1y ago

Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supports a Healthy Response to Stress Gluten Free & Vegetarian Honey Chamomile 12 oz.

Natural Vitality$30.14564 rev

3y ago

Natural Vitality Calm Mind Magnesium Citrate + L-Theanine Powder Supplement for Stress Relief Gluten Free & Vegetarian Unflavored 12 oz.

Natural Vitality$30.25224 rev

3y ago

What buyers say about calm mind

What buyers praise and complain about, mined from review topics.

What buyers love

Stress/Anxiety18%

“Great for anxiety”

Sleep Quality12%

“improved sleep quality”

Quality-Overall9%

“Reliable brand, helpful supplement”

Taste-Overall5%

“Good taste”

Efficiency5%

“Effective”

Soothing Effect5%

“Calming effect”

Flavor4%

“Good Flavor to Your Day”

Magnesium4%

“Good source of magnesium”

Focus Enhancement4%

“Definitely improves mood”

Value For Money3%

“Worth the purchase”

What buyers complain about

Taste-Overall14%

“It also had a soapy taste”

Stress/Anxiety9%

“No good I have more anxiety than before”

Value For Money6%

“Not worth it”

Magnesium6%

“Switched to another form of magnesium”

Functionality-Overall6%

“Doesn't work”

Side Effects5%

“had headaches anxiety after my workouts which actually made it worse”

Sleep Quality5%

“It didn't help me sleep”

Flavor4%

“Artificial flavors”

Ingredients-Overall4%

“Could be because my body isnt used to the ingredients”

Dosage3%

“I didn't know why it said to start with 1/2 tsp”

Top return reasons

Taste-Overall29%

Flavor29%

Leak-Proof14%

Advertised Vs Actual Product7%

Sleep Quality7%

Value For Money7%

Ingredients-Overall7%

Common questions

Is calm mind profitable to sell on Amazon United States?: The niche generates $26K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (40/100).
How competitive is the calm mind niche?: 6 brands and 567 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in calm mind?: Top complaints mined from reviews: Taste-Overall, Stress/Anxiety, Value For Money. The return rate is 0.0%.
What does it cost to enter the calm mind niche?: Listings span $20.30–$68.17; the average listing price is $35.13 (sweet spot $15–$100). The average incumbent carries 5,783 reviews — the moat a new listing must climb.