Calm Mind
FailShoppers spend an estimated $26K a year here, so Calm Mind is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $26K/yr17K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 567 sellers
Flapen Score
Calm Mind against its category
The dotted line is the Health & Household average. Past it, Calm Mind is stronger. Inside it, weaker.
Market
The Calm Mind market on Amazon at a glance
Shoppers on Amazon United States searched for Calm Mind 17K times last year and spent an estimated $26K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $26Ka year
- Top search term
- calm mind10K searches a year
02 · Price
A sale here is worth $35.13.
Listings sell for $35.13 on average, from $20.30 to $68.17. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $35.13 that is $0 to $4K a year per listing.
- Average price
- $35.13inside the $15 to $100 sweet spot
- Price range
- $20.30–$68.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #987 within Bacopa Monnieri. It carries 5,783 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #987in Bacopa Monnieri
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 5,783per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Calm Mind products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
567
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 137%
- Brand 229%
- Brand 316%
- Brand 48%
- Brand 56%
- Brand 64%
Demand
Calm Mind search demand
Weekly searches over the year. Pick a range.
Search terms
Top Calm Mind search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- calm mind10K/yr
- calm mind magnesium4K/yr
- calm mind supplement4K/yr
Reviews and returns
What reviews say buyers love and hate about Calm Mind
We read the reviews and the return reasons for every product selling here.
“It also had a soapy taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calm Mind questions
Answered from the same tracked data.









