calm magnesium glycinate
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.14avg listing price — sweet spot $15–$100
Price range
Incredible$16.25–$43.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$170K$170K/yr · 73K searches
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad9,950.14avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, calm magnesium glycinate is a $170K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
calm magnesium glycinate market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $126K–$151K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #633
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 8.3%
- Avg brand age
- 44 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
569
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Natural Vitality94%
- Nello4%
- Pure Encapsulations2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top calm magnesium glycinate search terms
- calm magnesium glycinate46K/yr
- magnesium glycinate calm16K/yr
- calm capsules6K/yr
- calm magnesium capsules4K/yr
Top calm magnesium glycinate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natural Vitality Calm Magnesium Glycinate Capsules
Natural Vitality$30.904.5★1,953 rev
Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix
Natural Vitality$19.004.4★135 rev
Natural Vitality Calm Magnesium Glycinate Gummies | Soup Grape Flavor
Natural Vitality$16.254.4★113 rev
Natural Vitality Calm Magnesium Powder
Natural Vitality$22.294.6★42,432 rev
Natural Vitality Calm Magnesium Supplement Anti-Stress Drink Mix Powder Gluten Free Vegan & Non-GMO Original Unflavored 16 oz
Natural Vitality$27.564.5★11,691 rev
Newest
by launch date
Natural Vitality MaxCalm Magnesium Complex Capsules
Natural Vitality$17.9835 rev
Natural Vitality Kids Calm | Magnesium Glycinate Gummies
Natural Vitality$16.3782 rev
Natural Vitality Calm Magnesium Glycinate Gummies | Soup Grape Flavor
Natural Vitality$16.25113 rev
Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix
Natural Vitality$19.00135 rev
Natural Vitality Calm Ashwagandha + Magnesium Glycinate Capsules
Natural Vitality$16.26212 rev
Trending
90-day click momentumNatural Vitality MaxCalm Magnesium Complex Capsules
Natural Vitality$17.984.1★
Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix
Natural Vitality$19.004.4★
Natural Vitality Kids Calm | Magnesium Glycinate Gummies
Natural Vitality$16.374.3★
Natural Vitality Calm Magnesium Glycinate Gummies | Soup Grape Flavor
Natural Vitality$16.254.4★
Nello Supercalm Powdered Drink Mix Tub Cortisol Reducer* Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO 30 Ct Raspberry Lemonade
Nello$43.484.3★
What buyers say about calm magnesium glycinate
What buyers praise and complain about, mined from review topics.What buyers love
“Sleep like a baby”
“High quality Suppliment”
“Great Magnesium Pills”
“Good taste”
“Helps with my anxiety”
“Works perfectly”
“Great calming”
“As advertised”
“Favorite vitamin”
“Good product for the price”
What buyers complain about
“I was having trouble sleeping”
“HORRIBLE taste”
“Was not effective”
“I must not be able to tolerate magnesium”
“Bad Side effects”
“Too Big”
“its a little pricey”
“High dose”
“Poor quality control”
“Upset my stomach so not for me”
Top return reasons
Common questions
- Is calm magnesium glycinate profitable to sell on Amazon United States?
- The niche generates $170K/yr across 14 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the calm magnesium glycinate niche?
- 3 brands and 569 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in calm magnesium glycinate?
- Top complaints mined from reviews: Sleep Quality, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
- When does demand for calm magnesium glycinate peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the calm magnesium glycinate niche?
- Listings span $16.25–$43.48; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 9,950 reviews — the moat a new listing must climb.