Calm Magnesium Glycinate
FailThe top 5 brands take 100% of clicks, so Calm Magnesium Glycinate is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $170K/yr73K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 569 sellers
Flapen Score
Calm Magnesium Glycinate against its category
The dotted line is the Health & Household average. Past it, Calm Magnesium Glycinate is stronger. Inside it, weaker.
Market
The Calm Magnesium Glycinate market on Amazon at a glance
Shoppers on Amazon United States searched for Calm Magnesium Glycinate 73K times last year and spent an estimated $170K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $170Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- calm magnesium glycinate46K searches a year
02 · Price
A sale here is worth $25.14.
Listings sell for $25.14 on average, from $16.25 to $43.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $25.14 that is $6K to $13K a year per listing.
- Average price
- $25.14inside the $15 to $100 sweet spot
- Price range
- $16.25–$43.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$13K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #633 within Magnesium. It carries 9,950 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #633in Magnesium
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 9,950per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Calm Magnesium Glycinate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natural Vitality Calm Magnesium Glycinate Capsules
- Price
- $30.90
- Rating
- 4.5/5
- Reviews
- 1,953
- Age
- 7y ago

Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix
- Price
- $19.00
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 1y ago

Natural Vitality Calm Magnesium Glycinate Gummies | Soup Grape Flavor
- Price
- $16.25
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 9mo ago

Natural Vitality Calm Magnesium Powder
- Price
- $22.29
- Rating
- 4.6/5
- Reviews
- 42,432
- Age
- 18y ago

Natural Vitality Calm Magnesium Supplement Anti-Stress Drink Mix Powder Gluten Free Vegan & Non-GMO Original Unflavored 16 oz
- Price
- $27.56
- Rating
- 4.5/5
- Reviews
- 11,691
- Age
- 19y ago
Trending
estimated 90-day click momentum
Natural Vitality MaxCalm Magnesium Complex Capsules
- Price
- $17.98
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 6mo ago

Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix
- Price
- $19.00
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 1y ago

Natural Vitality Kids Calm | Magnesium Glycinate Gummies
- Price
- $16.37
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 7mo ago

Natural Vitality Calm Magnesium Glycinate Gummies | Soup Grape Flavor
- Price
- $16.25
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 9mo ago

Nello Supercalm Powdered Drink Mix Tub Cortisol Reducer* Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO 30 Ct Raspberry Lemonade
- Price
- $43.48
- Rating
- 4.3/5
- Reviews
- 6,955
- Age
- 2y ago
Newest
by launch date
Natural Vitality MaxCalm Magnesium Complex Capsules
- Price
- $17.98
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 6mo ago

Natural Vitality Kids Calm | Magnesium Glycinate Gummies
- Price
- $16.37
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 7mo ago

Natural Vitality Calm Magnesium Glycinate Gummies | Soup Grape Flavor
- Price
- $16.25
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 9mo ago

Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix
- Price
- $19.00
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 1y ago

Natural Vitality Calm Ashwagandha + Magnesium Glycinate Capsules
- Price
- $16.26
- Rating
- 4.4/5
- Reviews
- 212
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
569
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Natural Vitality94%
- Nello4%
- Pure Encapsulations2%
- Open — no brand owns it (0%)
Demand
Calm Magnesium Glycinate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Calm Magnesium Glycinate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- calm magnesium glycinate46K/yr
- magnesium glycinate calm16K/yr
- calm capsules6K/yr
- calm magnesium capsules4K/yr
Reviews and returns
What reviews say buyers love and hate about Calm Magnesium Glycinate
We read the reviews and the return reasons for every product selling here.
“I was having trouble sleeping”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calm Magnesium Glycinate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









