Is calm drink profitable to sell on Amazon United States?

The niche generates $6.7M/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the calm drink niche?

8 brands and 29 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in calm drink?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

What does it cost to enter the calm drink niche?

Listings span $20.24–$43.50; the average listing price is $31.00 (sweet spot $15–$100). The average incumbent carries 1,271 reviews — the moat a new listing must climb.

calm drink

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$6.7M

$6.7M/yr · 3.7M searches

Avg price

Incredible$31.00

avg listing price — sweet spot $15–$100

Price range

Incredible$20.24–$43.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,270.89

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, calm drink is a $6.7M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

calm drink market data

Units sold / yr: 200K–250K; avg 15,000–20,000/product
Revenue / yr: $6.2M–$7.8M; units × avg price
Conversion rate: 5.8%
Avg BSR: #229
Page quality: 0%
Prime: 89%
Sponsored: 84%
Out of stock: 7.0%
Avg brand age: 44 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Nello54%
Nectar20%
Loroc'e9%
TRIP7%
Venture Pal3%
Natural Vitality3%
Open — no brand owns it (2 brands, 4%)

Demand

Weekly Amazon search volume, last 51 weeks — -11.7% search growth over the last 90 days.

Open Trend

Top calm drink search terms

nectar calm830K/yr -7.3%2.6% conv.
nello super calm966K/yr -40.2%4.6% conv.
nello408K/yr -24.1%2.9% conv.
nectar calm cortisol139K/yr +81.2%2.4% conv.
trip drink137K/yr +51.6%4.0% conv.
trip250K/yr -14.1%1.5% conv.
super calm173K/yr -24.4%4.3% conv.
nectar essential daily calm67K/yr +11.8%2.0% conv.
nectar calm packets84K/yr -42.4%1.8% conv.
calm drink62K/yr +2.1%3.1% conv.

All search terms

Top calm drink products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nello Supercalm Powdered Drink Mix Cortisol Reducer and Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO On The Go 20 Ct Raspberry Lemonade

Nello$37.594.3★6,926 rev

Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Variety 30 Powder Packets)

Nectar$29.744.2★632 rev

Loroce UltraCalm Super Cortisol Reducer Drink Magnesium Glycinate (30 Servings) L-theanine Ashwagandha Vitamin D No Sugar Raspberry Lemonade Sleep Aid Powder

Loroc'e$20.244.3★740 rev

Nello Supercalm Powdered Drink Mix Cortisol Reducer* Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO 20 Ct Strawberries & Cream

Nello$37.084.5★730 rev

Nello Supercalm Powdered Drink Mix Tub Cortisol Reducer* Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO 30 Ct Raspberry Lemonade

Nello$43.504.3★6,926 rev

Newest

by launch date

Nello Supersleep Nighttime Sleep Support Drink Mix Ashwagandha Maizinol L-Glycine Magnesium Glycinate Peach Dream (Pack of 20)

Nello$39.26108 rev

3mo ago

Nello Superbalance Hormonal Support Drink Mix SRI-81 Shatavari Myo-Inositol Rhodiola Rosea Vitamin C Magnesium Theobromine (20 Servings Blueberry Acai)

Nello$39.44107 rev

4mo ago

Nello Superfocus Nootropic Focus Drink Mix for Productivity L-Theanine Rhodiola Rosea Alpha-GPC Lions Mane Tyrosine Sugar-Free Packets (20 Servings (Caffeine) Fruit Punch)

Nello$37.10142 rev

5mo ago

Calm Cortisol Reducer Powdered Drink Mix Cortisol Reducer and Sleep Aid Supplement with Magnesium Glycinate Ashwagandha L-Theanine Vitamin D 3 for Sleep & Relaxation 30 Ct (Raspberry Lemonade)

Bcuelov$21.7591 rev

8mo ago

Calm Magnesium Glycinate Powder Drink Mix for Relax & Sleep Aid Cortisol Reducer Supplements for Women Men w/ KSM-66 Ashwagandha L-Theanine Vitamin D3 Balance Mood & Stress Non-GMO Raspberry Lemonade

HealthyVi$23.67233 rev

10mo ago

What buyers say about calm drink

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“Good pleasing taste”

Sleep Quality13%

“Helps with sleep”

Flavor12%

“Flavor is subtle”

Soothing Effect5%

“It has a soothing”

Quality-Overall5%

“Good variety”

Stress/Anxiety4%

“Excellent for relaxing”

Solubility3%

“Dissolves easily”

Energy Level2%

“having more energy”

Alcohol Flavor2%

“Great alternative to alcohol”

Magnesium2%

“calming Magnesium”

What buyers complain about

Taste-Overall19%

“Awful taste”

Flavor11%

“flavor is weak”

Value For Money6%

“Waste of money”

Sleep Quality6%

“no help with sleep”

Sweetness5%

“Flavors are too sweet”

Functionality-Overall4%

“The product don't help me”

Side Effects3%

“Gave me terrible heartburn after 1/2 glass”

Solubility3%

“Doesn't dissolve”

Artificial Sweeteners1%

“the rest of the powder is also synthetic sweeteners”

Advertised Vs Actual Product1%

“Not as advertised”

Top return reasons

Taste-Overall22%

Flavor22%

Value For Money8%

Magnesium8%

Energy Level6%

Quality-Overall6%

Solubility6%

Blood Pressure6%

Functionality-Overall6%

Leak-Proof6%

Common questions

Is calm drink profitable to sell on Amazon United States?: The niche generates $6.7M/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (62/100).
How competitive is the calm drink niche?: 8 brands and 29 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in calm drink?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
What does it cost to enter the calm drink niche?: Listings span $20.24–$43.50; the average listing price is $31.00 (sweet spot $15–$100). The average incumbent carries 1,271 reviews — the moat a new listing must climb.