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Calm Drink

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 93% of clicks, so Calm Drink is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$6.7M/yr3.7M searches / yr
90-day growth
-11.7%search demand this quarter
Competition
59%top-5 click share · 8 brands · 29 sellers

Flapen Score

Calm Drink against its category

The dotted line is the Health & Household average. Past it, Calm Drink is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calm Drink market on Amazon at a glance

Shoppers on Amazon United States searched for Calm Drink 3.7M times last year and spent an estimated $6.7M. The top 5 brands take 93% of clicks. Demand peaks in Jan–Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
5.8%
Market size, estimated
$6.7Ma year
Peak month
April60.1× the quietest month
Top search term
nectar calm830K searches a year

02 · Price

A sale here is worth $31.00.

Listings sell for $31.00 on average, from $20.24 to $43.50. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $31.00 that is $465K to $620K a year per listing.

Average price
$31.00inside the $15 to $100 sweet spot
Price range
$20.24–$43.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
15,000–20,000
Revenue per listing a year
$465K–$620K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #229 within Glandular Extracts. It carries 1,271 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
89%
Out of stock, average day
7.0%
Average rank
#229in Glandular Extracts
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,271per listing
Listings tracked
19

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
44 months

Products

Top Calm Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

29

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

4%

  • Brand 154%
  • Brand 220%
  • Brand 39%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Calm Drink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Apr, May, Jun, Jul · busiest ÷ quietest = 60.1×

Search terms

Top Calm Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nectar calm830K/yr
  • nello super calm966K/yr
  • nello408K/yr
  • nectar calm cortisol139K/yr
  • trip drink137K/yr
  • trip250K/yr
  • super calm173K/yr
  • nectar essential daily calm67K/yr
  • nectar calm packets84K/yr
  • calm drink62K/yr

Reviews and returns

What reviews say buyers love and hate about Calm Drink

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful taste”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Calm Drink questions

Answered from the same tracked data.