Calm Carry

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $416K a year.

Searches, last 12 months

584K

Growth, 90 days vs prior 90

-28.1%

Conversion, latest week

2.2%

Market size, estimated

$416Ka year

Peak month

December2.9× the quietest month

Top search term

calm carry256K searches a year

Listings sell for $31.78 on average, from $22.71 to $43.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $31.78 that is $32K to $40K a year per listing.

Average price

$31.78inside the $15 to $100 sweet spot

Price range

$22.71–$43.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$32K–$40K

Returns

6.5%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Sleep Aids. It carries 461 reviews at 3.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#139in Sleep Aids

Average rating

3.49 starsAmazon United States average 4.42 stars

Average reviews

461per listing

Listings tracked

10

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months