Calm Candle

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

4.5%

Market size, estimated

$80Ka year

Peak month

January2.2× the quietest month

Top search term

stress relief candle33K searches a year

Listings sell for $17.61 on average, from $9.17 to $46.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.61 that is $2K to $4K a year per listing.

Average price

$17.61inside the $15 to $100 sweet spot

Price range

$9.17–$46.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.0%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #269 within Aromatherapy. It carries 6,862 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#269in Aromatherapy

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

6,862per listing

Listings tracked

34

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months