Is calendula salve profitable to sell on Amazon United States?

The niche generates $90K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the calendula salve niche?

12 brands and 567 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in calendula salve?

Top complaints mined from reviews: Allergies, Smell, Oily/Greasy. The return rate is 0.2%.

When does demand for calendula salve peak?

Demand peaks in Aug–Sep; the busiest month runs 7.0× the quietest.

What does it cost to enter the calendula salve niche?

Listings span $6.45–$29.80; the average listing price is $18.50 (sweet spot $15–$100). The average incumbent carries 2,276 reviews — the moat a new listing must climb.

calendula salve

Worth a look

Shows low returns (0.2%), but soft demand (-8.3% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$18.50

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.45–$29.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,276.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$90K

$90K/yr · 69K searches

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, calendula salve is a $90K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

calendula salve market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $93K–$111K; units × avg price
Conversion rate: 7.1%
Avg BSR: #349
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 4.3%
Avg brand age: 91 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

567

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

49%

Top 20: 98%

Open market

22%

Ora's Amazing Herbal32%
Boiron11%
Erbaid10%
Legend's Creek9%
Traverse Bay Bath and Body8%
MJ's Herbals7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 7.0×

Open Trend

Top calendula salve search terms

calendula salve47K/yr -7.9%6.7% conv.
oras amazing herbal salve9K/yr +2.3%9.1% conv.
calendula salve organic5K/yr -12.6%6.8% conv.
calendula balm5K/yr -20.6%3.2% conv.
oras2K/yr -8.9%1.2% conv.

All search terms

Top calendula salve products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz

Ora's Amazing Herbal$27.974.6★901 rev

Legends Creek Farm Herbal Salve - Healing Ointment with Calendula Flowers & Grapeseed Oil - Natural Balm for Dry Skin Scrapes & Stings - 1oz. Healing Balm Handmade in USA (Calendula S.)

Legend's Creek$15.684.4★4,024 rev

Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies

Erbaid$9.044.4★100 rev

Traverse Bay Bath and Body - Calendula Salve with Calendula Chamomile Lavender Essential Oil Carrot Seed Extract - 2 oz Twist-Top Tin - All Natural Soothing Multi-Purpose Salve for Everyday Use

Traverse Bay Bath and Body$11.944.7★397 rev

Touchy Skin Salve Eczema Cream for Kids and Adults Natural Sensitive Skin Treatment Itch Cream Calendula Ointment Dry Skin Balm Fragrance Free Oras Amazing Herbal 4 oz

Ora's Amazing Herbal$27.964.3★6,273 rev

Newest

by launch date

Calendula Ointment Natural Calendula Cream & Calendula Salve Stick Skin Repair Ointment for Dry Skin Itch Relief & Irritation For Cuts Burns Bug Bites Diaper Care & Tattoo Care Baby Safe

Erbaid$6.9539 rev

5mo ago

Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies

Erbaid$9.04100 rev

9mo ago

Organic Botanicals Pure Organic Calendula Salve Healing Balm - Calendula Cream Healing Hand Salve Ointment from Local Organic Calendula Flowers Calendula Gel Eczema Ointment Certified Organic 2 Oz

Organic Botanicals$27.8534 rev

2y ago

Epifany True 100% Natural Calendula Salve 2oz | Dry Skin Soothing Balm Eczema Cream Rashes Bruises Bug Bite Itch Relief | Organic Calendula Organic Beeswax

Epifany True$17.87115 rev

4y ago

Calendula Salve for Smooth Happy Skin | Organic Non-GMO Small-Batch Herbal Balm | Family Made in WV | 2 oz Jar

generic$14.49182 rev

4y ago

What buyers say about calendula salve

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent Product”

Smell11%

“Love the smell”

Moist/Dry8%

“Very moisturizing”

Allergies7%

“Good on skin irritation”

Soft Feel4%

“My skin still felt soft”

Skin Health4%

“highly recommend it as a must-have for skin care”

Value For Money4%

“The price is great”

Efficiency4%

“Very effective”

Ingredients-Overall3%

“The simple ingredients makes me love it more”

Absorbency2%

“Absorbs well”

What buyers complain about

Allergies17%

“It did not work on a recent rash I developed”

Smell10%

“Slight smell not my favorite”

Oily/Greasy3%

“thought it was a little greasy”

Ingredients-Overall3%

“Changed ingredients”

Functionality-Overall3%

“this did not work at all”

Advertised Vs Actual Product3%

“The product received is not the one advertised”

Thickness3%

“it is thick”

Moist/Dry3%

“And they are often dry”

Skin Health3%

“it slowly started breaking down my skin barrier on my face which caused me to develop perioral dermatitis around my mouth area”

Size-Overall2%

“I wish it came in gallon size”

Top return reasons

Functionality-Overall22%

Smell15%

Advertised Vs Actual Product13%

Product Condition11%

Defective Material/Parts7%

Oily/Greasy4%

Size-Overall4%