Calendula Oil
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -7.0% this quarter, so Calendula Oil is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $321K/yr244K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 54%top-5 click share · 23 brands · 46 sellers
Flapen Score
Calendula Oil against its category
The dotted line is the Health & Household average. Past it, Calendula Oil is stronger. Inside it, weaker.
Market
The Calendula Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Calendula Oil 244K times last year and spent an estimated $321K. The top 5 brands take 56% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $321Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- calendula oil152K searches a year
02 · Price
A sale here is worth $20.11.
Listings sell for $20.11 on average, from $7.76 to $49.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $20.11 that is $20K to $25K a year per listing.
- Average price
- $20.11inside the $15 to $100 sweet spot
- Price range
- $7.76–$49.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $20K–$25K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,816 within Aromatherapy. It carries 723 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 96%
- Out of stock, average day
- 15.4%
- Average rank
- #1,816in Aromatherapy
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 723per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Calendula Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
46
Top-5 brand share
56%
Top 20: 98%
Top-5 click share
54%
Top 20: 93%
Open market
37%
- Brand 113%
- Brand 212%
- Brand 312%
- Brand 410%
- Brand 59%
- Brand 67%
Demand
Calendula Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Calendula Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- calendula oil152K/yr
- calendula oil organic19K/yr
- organic calendula oil13K/yr
- calendula essential oil15K/yr
- aceite de calendula orgnico 100 puro10K/yr
- calendula oil for skin7K/yr
- aceite de calendula8K/yr
- calendula infused oil6K/yr
- pure calendula oil6K/yr
- calendula oil organic for skin5K/yr
Reviews and returns
What reviews say buyers love and hate about Calendula Oil
We read the reviews and the return reasons for every product selling here.
“LEAKING”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calendula Oil questions
Answered from the same tracked data.









