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Calendula Oil

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -7.0% this quarter, so Calendula Oil is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$321K/yr244K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
54%top-5 click share · 23 brands · 46 sellers

Flapen Score

Calendula Oil against its category

The dotted line is the Health & Household average. Past it, Calendula Oil is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calendula Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Calendula Oil 244K times last year and spent an estimated $321K. The top 5 brands take 56% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
6.6%
Market size, estimated
$321Ka year
Peak month
January1.3× the quietest month
Top search term
calendula oil152K searches a year

02 · Price

A sale here is worth $20.11.

Listings sell for $20.11 on average, from $7.76 to $49.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $20.11 that is $20K to $25K a year per listing.

Average price
$20.11inside the $15 to $100 sweet spot
Price range
$7.76–$49.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$20K–$25K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,816 within Aromatherapy. It carries 723 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
15.4%
Average rank
#1,816in Aromatherapy
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
723per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Calendula Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

46

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

54%

Top 20: 93%

Open market

37%

  • Brand 113%
  • Brand 212%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Calendula Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Calendula Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calendula oil152K/yr
  • calendula oil organic19K/yr
  • organic calendula oil13K/yr
  • calendula essential oil15K/yr
  • aceite de calendula orgnico 100 puro10K/yr
  • calendula oil for skin7K/yr
  • aceite de calendula8K/yr
  • calendula infused oil6K/yr
  • pure calendula oil6K/yr
  • calendula oil organic for skin5K/yr

Reviews and returns

What reviews say buyers love and hate about Calendula Oil

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Leak-Proof”
0.5%of orders come back
“LEAKING”
A buyer, on “Leak-Proof”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Calendula Oil questions

Answered from the same tracked data.