Is calendula oil profitable to sell on Amazon United States?

The niche generates $321K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the calendula oil niche?

23 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in calendula oil?

Top complaints mined from reviews: Leak-Proof, Smell, Advertised Vs Actual Product. The return rate is 0.5%.

When does demand for calendula oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the calendula oil niche?

Listings span $7.76–$49.88; the average listing price is $20.11 (sweet spot $15–$100). The average incumbent carries 723 reviews — the moat a new listing must climb.

calendula oil

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$20.11

avg listing price — sweet spot $15–$100

Price range

Great$7.76–$49.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good723.26

avg incumbent reviews — the moat a new listing must climb

Market size

Good$321K

$321K/yr · 244K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, calendula oil is a $321K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

calendula oil market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $302K–$402K; units × avg price
Conversion rate: 6.6%
Avg BSR: #1,816
Page quality: 0%
Prime: 96%
Sponsored: 74%
Out of stock: 15.4%
Avg brand age: 73 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

54%

Top 20: 93%

Open market

37%

Herb Pharm13%
Pranarom12%
Gya Labs12%
Essential Delights10%
Liquid Gold Inc9%
LOTUSJOY7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top calendula oil search terms

calendula oil152K/yr -11.8%6.0% conv.
calendula oil organic19K/yr -7.0%5.6% conv.
organic calendula oil13K/yr +4.5%5.2% conv.
calendula essential oil15K/yr -7.2%4.8% conv.
aceite de calendula orgnico 100 puro10K/yr +12.6%2.4% conv.
calendula oil for skin7K/yr +9.7%6.4% conv.
aceite de calendula8K/yr -5.0%2.4% conv.
calendula infused oil6K/yr +21.5%6.8% conv.
pure calendula oil6K/yr -18.0%4.3% conv.
calendula oil organic for skin5K/yr +41.8%3.5% conv.

All search terms

Top calendula oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Herb Pharm Certified Organic Calendula Oil 1 Oz

Herb Pharm$12.694.7★1,908 rev

Pranarom - USDA Certified Organic French Calendula Virgin Plant Oil - 2 fl oz Glass Bottle - Gentle Soothing Oil for Sensitive Skin Moisturizer

Pranarom$13.794.6★314 rev

Gya Labs Calendula Oil - 1 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage

Gya Labs$13.734.5★3,249 rev

Calendula Oil - Premium Carrier Oil | Nourishing for Skin Face Body Hair Revitalization | Hydrating Vegan & Cruelty-Free 16 Fl Oz

Essential Delights$34.634.5★203 rev

LOTUSJOY Calendula Oil Premium & Natural Multi-Purpose for Face & Body Gentle & Soothing for Sensitive Skin 2 fl oz (60mL)

LOTUSJOY$12.964.4★31 rev

Newest

by launch date

DAMUSI Calendula Essential Oil for Face & Body Face Moisturizer Essential Oils for Women Nourish and Deeply Moisturize Dry Skin Natural Massage Oils for Face Body Nails Hair Care 1 Fl Oz

DAMUSI$7.951 rev

4mo ago

LOTUSJOY Calendula Oil Premium & Natural Multi-Purpose for Face & Body Gentle & Soothing for Sensitive Skin 2 fl oz (60mL)

LOTUSJOY$12.9631 rev

5mo ago

UNSULLIED Calendula Oil

UN·SUL·LIED$24.9910 rev

1y ago

GM Gumili Calendula Essential Oil 1 Oz Home Fragrance Oil for Perfume Soaps Candle Making Dryer Balls Diffusers

gm gumili$7.8388 rev

2y ago

Liquid Gold Inc - 32 oz - Calendula Herbal Infused Oil - Natural Organic

Liquid Gold Inc$49.8844 rev

2y ago

What buyers say about calendula oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“High quality & the pump is a great addition”

Smell11%

“pleasant scent”

Moist/Dry7%

“Works great for dry baby skin”

Allergies7%

“It never irritates his skin”

Advertised Vs Actual Product6%

“As advertised”

Suitability Oily Skin6%

“A very nice oil to add to your favorite skin care products or use directly”

Oily/Greasy5%

“It's a great carrier oil”

Ingredients-Overall5%

“has clean ingredients”

Suitability Combination Skin5%

“good for basic skincare”

Value For Money4%

“Best for the value”

What buyers complain about

Leak-Proof25%

“LEAKING”

Smell19%

“There is no Calendula scent”

Advertised Vs Actual Product19%

“FALSE ADVERTISING, NOT ESSENTIAL OIL”

Value For Money13%

“Very expensive and then not even an eye dropper bottle to measure/dispense”

Skin Health4%

“that's not healthy to put on the skin for a long period because it's a corticosteroid”

Dispensing Mechanism4%

“Very expensive and then not even an eye dropper bottle to measure/dispense”

Allergies4%

“Now I am allergic to olive oil so it was very difficult to find calendula with a non-olive oil carrier”

Oily/Greasy4%

“Its very oily”

Ethical Trade/Fair Trade3%

“it's absolutely a scam”

Top return reasons

Leak-Proof24%

Smell23%

Advertised Vs Actual Product17%

Oily/Greasy11%

Size-Overall4%

Ingredients-Overall3%

Product Condition2%

Quality-Overall2%

Moist/Dry2%

Functionality-Overall1%

Common questions

Is calendula oil profitable to sell on Amazon United States?: The niche generates $321K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the calendula oil niche?: 23 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in calendula oil?: Top complaints mined from reviews: Leak-Proof, Smell, Advertised Vs Actual Product. The return rate is 0.5%.
When does demand for calendula oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the calendula oil niche?: Listings span $7.76–$49.88; the average listing price is $20.11 (sweet spot $15–$100). The average incumbent carries 723 reviews — the moat a new listing must climb.