Calendula
FailThe top 5 brands take 100% of clicks, so Calendula is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $1.2M/yr773K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 556 sellers
Flapen Score
Calendula against its category
The dotted line is the Health & Household average. Past it, Calendula is stronger. Inside it, weaker.
Market
The Calendula market on Amazon at a glance
Shoppers on Amazon United States searched for Calendula 773K times last year and spent an estimated $1.2M. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 773K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 773K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 11.4%
- Market size, estimated
- $1.2Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- calendula cream343K searches a year
02 · Price
A sale here is worth $14.12.
Listings sell for $14.12 on average, from $6.46 to $27.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 15,000 to 20,000 of them. At $14.12 that is $212K to $282K a year per listing.
- Average price
- $14.12under the $15 to $100 sweet spot
- Price range
- $6.46–$27.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $212K–$282K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #259 within Antibiotics & Antiseptics. It carries 2,876 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #259in Antibiotics & Antiseptics
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,876per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Calendula products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Boiron Calendula Cream for First Aid Minor Burns Cuts Scrapes Insect Bits and Sunburn - 2.5 oz
- Price
- $9.69
- Rating
- 4.7/5
- Reviews
- 8,028
- Age
- 18y ago

Boiron Calendula Ointment for Relief from Minor Burns Cuts Scrapes and Insect Bites - 1 Oz
- Price
- $6.46
- Rating
- 4.7/5
- Reviews
- 2,501
- Age
- 19y ago

Boiron Calendula Gel Relief from Rashes Skin Irritations Razor Burn or Insect Bites - Non-Greasy and Fragrance-Free - 2.6oz
- Price
- $9.48
- Rating
- 4.6/5
- Reviews
- 3,211
- Age
- 22y ago

Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz
- Price
- $27.99
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 5y ago

Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies
- Price
- $9.04
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies
- Price
- $9.04
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 9mo ago

Boiron Calendula Cream for First Aid Minor Burns Cuts Scrapes Insect Bits and Sunburn - 2.5 oz
- Price
- $9.69
- Rating
- 4.7/5
- Reviews
- 8,028
- Age
- 18y ago

Boiron Calendula Ointment for Relief from Minor Burns Cuts Scrapes and Insect Bites - 1 Oz
- Price
- $6.46
- Rating
- 4.7/5
- Reviews
- 2,501
- Age
- 19y ago

Boiron Calendula Gel Relief from Rashes Skin Irritations Razor Burn or Insect Bites - Non-Greasy and Fragrance-Free - 2.6oz
- Price
- $9.48
- Rating
- 4.6/5
- Reviews
- 3,211
- Age
- 22y ago

Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz
- Price
- $27.99
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 5y ago
Newest
by launch date
Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies
- Price
- $9.04
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 9mo ago

Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz
- Price
- $27.99
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 5y ago

Calendula Tea 1LB (16Oz) 100% CERTIFIED Organic Whole Flower Herbal Tea (Calendula Officinalis) Caffeine Free in 1 lbs. Bulk Resealable BPA-free Bags from U.S. Wellness
- Price
- $22.07
- Rating
- 4.7/5
- Reviews
- 2,507
- Age
- 9y ago

Boiron Calendula Cream for First Aid Minor Burns Cuts Scrapes Insect Bits and Sunburn - 2.5 oz
- Price
- $9.69
- Rating
- 4.7/5
- Reviews
- 8,028
- Age
- 18y ago

Boiron Calendula Ointment for Relief from Minor Burns Cuts Scrapes and Insect Bites - 1 Oz
- Price
- $6.46
- Rating
- 4.7/5
- Reviews
- 2,501
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
556
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Boiron89%
- Ora's Amazing Herbal4%
- Erbaid4%
- U.S. Wellness Naturals3%
- Open — no brand owns it (0%)
Demand
Calendula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Calendula search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- calendula cream343K/yr
- calendula242K/yr
- calendula ointment90K/yr
- boiron calendula cream18K/yr
- calendula cream for skin healing8K/yr
- calendula lotion10K/yr
- crema de calendula9K/yr
- boiron calendula ointment5K/yr
- calendula face cream6K/yr
- calendula cream for eczema3K/yr
Reviews and returns
What reviews say buyers love and hate about Calendula
We read the reviews and the return reasons for every product selling here.
“I had a rash for a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calendula questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









