Calendula
FailThe top 5 brands take 100% of clicks, so Calendula is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $1.2M/yr773K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 556 sellers
Flapen Score
Calendula against its category
The dotted line is the Health & Household average. Past it, Calendula is stronger. Inside it, weaker.
Market
The Calendula market on Amazon at a glance
Shoppers on Amazon United States searched for Calendula 773K times last year and spent an estimated $1.2M. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 773K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 773K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 11.4%
- Market size, estimated
- $1.2Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- calendula cream343K searches a year
02 · Price
A sale here is worth $14.12.
Listings sell for $14.12 on average, from $6.46 to $27.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 15,000 to 20,000 of them. At $14.12 that is $212K to $282K a year per listing.
- Average price
- $14.12under the $15 to $100 sweet spot
- Price range
- $6.46–$27.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $212K–$282K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #259 within Antibiotics & Antiseptics. It carries 2,876 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #259in Antibiotics & Antiseptics
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,876per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Calendula products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
556
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brand 189%
- Brand 24%
- Brand 34%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Calendula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Calendula search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- calendula cream343K/yr
- calendula242K/yr
- calendula ointment90K/yr
- boiron calendula cream18K/yr
- calendula cream for skin healing8K/yr
- calendula lotion10K/yr
- crema de calendula9K/yr
- boiron calendula ointment5K/yr
- calendula face cream6K/yr
- calendula cream for eczema3K/yr
Reviews and returns
What reviews say buyers love and hate about Calendula
We read the reviews and the return reasons for every product selling here.
“I had a rash for a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calendula questions
Answered from the same tracked data.









