Is calendula profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (46/100).

How competitive is the calendula niche?

4 brands and 556 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in calendula?

Top complaints mined from reviews: Allergies, Smell, Ingredients-Overall. The return rate is 0.1%.

When does demand for calendula peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the calendula niche?

Listings span $6.46–$27.99; the average listing price is $14.12 (sweet spot $15–$100). The average incumbent carries 2,876 reviews — the moat a new listing must climb.

calendula

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.2M

$1.2M/yr · 773K searches

Avg price

Good$14.12

avg listing price — sweet spot $15–$100

Price range

Good$6.46–$27.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,875.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, calendula is a $1.2M/yr Amazon United States market (773K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

calendula market data

Units sold / yr: 100K–125K; avg 15,000–20,000/product
Revenue / yr: $1.4M–$1.8M; units × avg price
Conversion rate: 11.4%
Avg BSR: #259
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

556

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Boiron89%
Ora's Amazing Herbal4%
Erbaid4%
U.S. Wellness Naturals3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top calendula search terms

calendula cream343K/yr -5.8%12.4% conv.
calendula242K/yr +0.7%3.5% conv.
calendula ointment90K/yr +8.7%15.7% conv.
boiron calendula cream18K/yr -6.6%17.7% conv.
calendula cream for skin healing8K/yr -11.2%13.1% conv.
calendula lotion10K/yr -5.0%4.0% conv.
crema de calendula9K/yr -1.3%1.4% conv.
boiron calendula ointment5K/yr -0.6%20.5% conv.
calendula face cream6K/yr -22.4%1.1% conv.
calendula cream for eczema3K/yr +2.9%5.2% conv.

All search terms

Top calendula products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Boiron Calendula Cream for First Aid Minor Burns Cuts Scrapes Insect Bits and Sunburn - 2.5 oz

Boiron$9.694.7★8,028 rev

Boiron Calendula Ointment for Relief from Minor Burns Cuts Scrapes and Insect Bites - 1 Oz

Boiron$6.464.7★2,501 rev

Boiron Calendula Gel Relief from Rashes Skin Irritations Razor Burn or Insect Bites - Non-Greasy and Fragrance-Free - 2.6oz

Boiron$9.484.6★3,211 rev

Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz

Ora's Amazing Herbal$27.994.6★903 rev

Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies

Erbaid$9.044.5★103 rev

Newest

by launch date

Calendula Ointment Calendula Cream & Natural Calendula Salve Repair Ointment for Itch Relief & Dry Skin Herbal Care for Cuts Burns Bug Bites Diaper Rash & Tattoo Care Gentle for Babies

Erbaid$9.04103 rev

9mo ago

Calendula Salve Calendula Cream Drawing Salve Calendula Ointment Coconut Free Beeswax Skin Salve made with Organic Calendula and Licorice Root Oras Amazing Herbal 4 oz

Ora's Amazing Herbal$27.99903 rev

5y ago

Calendula Tea 1LB (16Oz) 100% CERTIFIED Organic Whole Flower Herbal Tea (Calendula Officinalis) Caffeine Free in 1 lbs. Bulk Resealable BPA-free Bags from U.S. Wellness

U.S. Wellness Naturals$22.072,507 rev

9y ago

Boiron Calendula Cream for First Aid Minor Burns Cuts Scrapes Insect Bits and Sunburn - 2.5 oz

Boiron$9.698,028 rev

18y ago

Boiron Calendula Ointment for Relief from Minor Burns Cuts Scrapes and Insect Bites - 1 Oz

Boiron$6.462,501 rev

19y ago

What buyers say about calendula

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Boiron is a well respected brand”

Moist/Dry9%

“Very moisturizing”

Allergies8%

“No skin irritation”

Efficiency5%

“Very effective”

Smell5%

“The smell is very mild”

Skin Health5%

“highly recommend it as a must-have for skin care”

Value For Money4%

“Worth it”

Soft Feel4%

“Soothing”

Taste-Overall3%

“Great tasting Tea”

Itch Relief3%

“protects the disturbed skin barrier and reduces inflammation and itching”

What buyers complain about

Allergies18%

“I had a rash for a month”

Smell12%

“smells nasty”

Ingredients-Overall6%

“Changed ingredients”

Advertised Vs Actual Product5%

“The product received is not the one advertised”

Oily/Greasy5%

“If you have oily skin it may be too greasy for you”

Thickness5%

“the cream is half as thick”

Residue3%

“leaves a greasy residue”

Skin Health3%

“it slowly started breaking down my skin barrier on my face which caused me to develop perioral dermatitis around my mouth area”

Moist/Dry3%

“While this is better for first aid it is not good for moisturizing your face”

Size-Overall2%

“The 1lb bag is huge”

Top return reasons

Functionality-Overall24%

Advertised Vs Actual Product18%

Smell9%

Product Condition9%

Defective Material/Parts9%

Size-Overall7%