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Caldrea Countertop Spray

Fail

The top 5 brands take 100% of clicks, so Caldrea Countertop Spray is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$113K/yr43K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
71%top-5 click share · 3 brands · 26 sellers

Flapen Score

Caldrea Countertop Spray against its category

The dotted line is the Health & Household average. Past it, Caldrea Countertop Spray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caldrea Countertop Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Caldrea Countertop Spray 43K times last year and spent an estimated $113K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
12.4%
Market size, estimated
$113Ka year
Peak month
July1.4× the quietest month
Top search term
caldrea countertop spray39K searches a year

02 · Price

A sale here is worth $21.23.

Listings sell for $21.23 on average, from $14.84 to $48.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.23 that is $2K to $5K a year per listing.

Average price
$21.23inside the $15 to $100 sweet spot
Price range
$14.84–$48.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #432 within All-Purpose Cleaners. It carries 1,160 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#432in All-Purpose Cleaners
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,160per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Caldrea Countertop Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 26%
  • Brand 32%

Demand

Caldrea Countertop Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Caldrea Countertop Spray

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
14%of negative reviews mention “Value For Money”
0.9%of orders come back
“Too expensive anymore”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Caldrea Countertop Spray questions

Answered from the same tracked data.