caldrea countertop spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Price range
Incredible$14.84–$48.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.23avg listing price — sweet spot $15–$100
Review moat
Good1,159.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$113K$113K/yr · 43K searches
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, caldrea countertop spray is a $113K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
caldrea countertop spray market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $106K–$127K
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #432
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 19%
- Out of stock
- 1.5%
- Avg brand age
- 65 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Caldrea92%
- Thymes6%
- Capri Blue2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top caldrea countertop spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caldrea Multi-surface CounterTop Spray Cleaner Made With Vegetable Protein Extract Basil Blue Sage 16 Fl Oz
Caldrea$15.244.6★2,851 rev
Caldrea Multi-surface CounterTop Spray Cleaner Made With Vegetable Protein Extract Pear Blossom Agave Scent 16 Oz
Caldrea$15.234.6★2,851 rev
Caldrea Multi-surface Countertop Spray Cleaner Made with Vegetable Protein Extract Sea Salt Neroli Scent 16 oz
Caldrea$20.874.6★1,181 rev
Caldrea Countertop Cleanser-Sea Salt Neroli-16 Oz.
Caldrea$21.424.6★228 rev
Caldrea Multi-surface CounterTop Spray Cleaner Made With Vegetable Protein Extract Tangelo Palm Frond Scent 16 Oz
Caldrea$16.054.7★963 rev
Newest
by launch date
Thymes Cyprus Sea Salt Countertop Spray (16.5 fl oz)
Thymes$15.831,527 rev
Caldrea Multi-Surface Countertop Spray Cleaner Made with Vegetable Protein Extract Juniper Laurel Mint Scent 16 oz
Caldrea$18.99270 rev
Caldrea Multi-surface Countertop Spray Cleaner Made with Vegetable Protein Extract Sea Salt Neroli Scent 16 oz 3 Pack
Caldrea$48.75256 rev
Caldrea Multi-surface Countertop Spray Cleaner Made with Vegetable Protein Extract Ginger Pomelo 16 oz 3 Pack
Caldrea$42.8887 rev
Capri Blue Volcano Multi Surface Cleaner Spray - Multi Purpose Cleaner - Cleaning Spray Safe for Countertops Granite & More - Vegan & Cruelty Free Cleaning Supplies (16 fl oz)
Capri Blue$14.841,545 rev
Trending
90-day click momentumCaldrea Multi-surface Countertop Spray Cleaner Made with Vegetable Protein Extract Ginger Pomelo 16 oz 3 Pack
Caldrea$42.884.8★
Caldrea Multi-surface CounterTop Spray Cleaner Made With Vegetable Protein Extract Basil Blue Sage 16 Fl Oz
Caldrea$15.244.6★
Caldrea Multi-surface CounterTop Spray Cleaner Made With Vegetable Protein Extract Rosewater Driftwood Scent 16 Oz
Caldrea$25.774.7★
Caldrea Multi-surface Countertop Spray Cleaner Made with Vegetable Protein Extract Sea Salt Neroli Scent 16 oz 3 Pack
Caldrea$48.754.8★
Caldrea Multi-surface CounterTop Spray Cleaner Made With Vegetable Protein Extract Tangelo Palm Frond Scent 16 Oz
Caldrea$16.054.7★
What buyers say about caldrea countertop spray
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Scent”
“Great cleaner”
“is good quality”
“Cleans very well”
“Also made great Xmas gifts”
“lasts a while”
“and leaves them shiny”
“Does the job”
“It seems inexpensive”
“the bottles do not leak”
What buyers complain about
“Too expensive anymore”
“Bad spray bottle”
“And the scent is less than faint”
“It gets stuck in the full position and doesnt spring back”
“The trigger broke”
“makes it leak”
“Not what I expected reading how good it was”
“Nozzle sticks so not the best”
“was able to use both bottles Pretty irritated after spending $16 per bottle”
“Leaves Some Residue”
Top return reasons
Common questions
- Is caldrea countertop spray profitable to sell on Amazon United States?
- The niche generates $113K/yr across 16 tracked products. 90-day search growth is -0.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the caldrea countertop spray niche?
- 3 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in caldrea countertop spray?
- Top complaints mined from reviews: Value For Money, Spray/Flow, Smell. The return rate is 0.9%.
- When does demand for caldrea countertop spray peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the caldrea countertop spray niche?
- Listings span $14.84–$48.75; the average listing price is $21.23 (sweet spot $15–$100). The average incumbent carries 1,160 reviews — the moat a new listing must climb.