Is calcium pyruvate profitable to sell on Amazon United States?

The niche generates $24K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (47/100).

How competitive is the calcium pyruvate niche?

8 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.

When does demand for calcium pyruvate peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the calcium pyruvate niche?

Listings span $9.90–$28.75; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.

calcium pyruvate

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great214.82

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$17.21

avg listing price — sweet spot $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$9.90–$28.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$23K

$24K/yr · 18K searches

According to Flapen's Amazon United States niche tracking, calcium pyruvate is a $24K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

calcium pyruvate market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $26K–$34K; units × avg price
Conversion rate: 7.6%
Avg BSR: #2,757
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 10.7%
Avg brand age: 96 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Best Naturals27%
Source Naturals18%
Amazing Nutrition17%
NusaPure15%
Brieofood10%
BulkSupplements6%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top calcium pyruvate search terms

pyruvate8K/yr +17.6%5.7% conv.
calcium pyruvate8K/yr -18.0%11.6% conv.
pyruvate supplement3K/yr -12.0%7.1% conv.

All search terms

Top calcium pyruvate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Calcium Pyruvate 750 mg 120 Capsules by Best Naturals (Pack of 2)

Best Naturals$17.764.5★361 rev

Source Naturals Pyruvate Power 750mg - 90 Capsules

Source Naturals$14.444.5★17 rev

Calcium Pyruvate Vegan Non-GMO 1500mg 200 Capsules - 100 Servings

NusaPure$24.464.5★327 rev

Amazing Nutrition$9.944.3★136 rev

Brieofood Calcium Pyruvate 1500mg per Serving - 240 Vegetarian Capsules

Brieofood$18.484.4★175 rev

Newest

by launch date

Oxify Calcium Pyruvate 750 mg | 120 Vegetarian Capsule | Gluten-Free Non-GMO | Supplement Made in USA

Oxify$9.9031 rev

11mo ago

Brieofood Calcium Pyruvate 1500mg per Serving - 240 Vegetarian Capsules

Brieofood$18.48175 rev

3y ago

Amazing Nutrition$9.94136 rev

4y ago

Amazing Nutrition$18.6413 rev

4y ago

Calcium Pyruvate Vegan Non-GMO 1500mg 200 Capsules - 100 Servings

NusaPure$24.46327 rev

7y ago

What buyers say about calcium pyruvate

What buyers praise and complain about, mined from review topics.

What buyers love

Calcium20%

“Great quality Calcium Pyruvate”

Durability20%

“have had no problem till up to now”

Energy Level20%

“Helps with energy”

Weight Loss20%

“They are great for fat burn my weight loss doctor was charging me a lot for these”

Quality-Overall10%

“Great Product”

Advertised Vs Actual Product10%

“Item as described and works great”

Common questions

Is calcium pyruvate profitable to sell on Amazon United States?: The niche generates $24K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (47/100).
How competitive is the calcium pyruvate niche?: 8 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
When does demand for calcium pyruvate peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the calcium pyruvate niche?: Listings span $9.90–$28.75; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.