Skip to content

Calcium Powder

Fail

The top 5 brands take 92% of clicks, so Calcium Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$114K/yr99K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
70%top-5 click share · 10 brands · 45 sellers

Flapen Score

Calcium Powder against its category

The dotted line is the Health & Household average. Past it, Calcium Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Calcium Powder 99K times last year and spent an estimated $114K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
7.5%
Market size, estimated
$114Ka year
Peak month
January3.6× the quietest month
Top search term
calcium powder40K searches a year

02 · Price

A sale here is worth $15.25.

Listings sell for $15.25 on average, from $5.81 to $31.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.25 that is $4K to $8K a year per listing.

Average price
$15.25inside the $15 to $100 sweet spot
Price range
$5.81–$31.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #464 within Calcium. It carries 2,587 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
95%
Out of stock, average day
17.3%
Average rank
#464in Calcium
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,587per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Calcium Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

$0$11K$23K$34K$45K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

45

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

6%

  • NOW Foods69%
  • Nutricost11%
  • Pure Encapsulations6%
  • SOLARAY4%
  • Herbs Botanica2%
  • PURE ORIGINAL INGREDIENTS2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Calcium Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Calcium Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • calcium powder40K/yr
  • now calcium citrate25K/yr
  • now calcium citrate capsules4K/yr
  • vegan calcium powder4K/yr
  • calcium powder for women6K/yr
  • calcium citrate now5K/yr
  • now foods calcium citrate4K/yr
  • calcium powder supplement5K/yr
  • calcio en polvo3K/yr
  • powdered calcium2K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Powder

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Calcium”
11%of negative reviews mention “Calcium”
<0.1%of orders come back, a rate Amazon rounds to zero
“I need extra calcium”
A buyer, on “Calcium”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Calcium Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data