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Calcium Powder

Fail

The top 5 brands take 92% of clicks, so Calcium Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$114K/yr99K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
70%top-5 click share · 10 brands · 45 sellers

Flapen Score

Calcium Powder against its category

The dotted line is the Health & Household average. Past it, Calcium Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Calcium Powder 99K times last year and spent an estimated $114K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
7.5%
Market size, estimated
$114Ka year
Peak month
January3.6× the quietest month
Top search term
calcium powder40K searches a year

02 · Price

A sale here is worth $15.25.

Listings sell for $15.25 on average, from $5.81 to $31.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.25 that is $4K to $8K a year per listing.

Average price
$15.25inside the $15 to $100 sweet spot
Price range
$5.81–$31.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #464 within Calcium. It carries 2,587 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
95%
Out of stock, average day
17.3%
Average rank
#464in Calcium
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,587per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Calcium Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

45

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • Brand 169%
  • Brand 211%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Calcium Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Calcium Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium powder40K/yr
  • now calcium citrate25K/yr
  • now calcium citrate capsules4K/yr
  • vegan calcium powder4K/yr
  • calcium powder for women6K/yr
  • calcium citrate now5K/yr
  • now foods calcium citrate4K/yr
  • calcium powder supplement5K/yr
  • calcio en polvo3K/yr
  • powdered calcium2K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Powder

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Calcium”
11%of negative reviews mention “Calcium”
<0.1%of orders come back, a rate Amazon rounds to zero
“I need extra calcium”
A buyer, on “Calcium”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Calcium Powder questions

Answered from the same tracked data.