Calcium Powder
FailThe top 5 brands take 92% of clicks, so Calcium Powder is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $114K/yr99K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 45 sellers
Flapen Score
Calcium Powder against its category
The dotted line is the Health & Household average. Past it, Calcium Powder is stronger. Inside it, weaker.
Market
The Calcium Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Calcium Powder 99K times last year and spent an estimated $114K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $114Ka year
- Peak month
- January3.6× the quietest month
- Top search term
- calcium powder40K searches a year
02 · Price
A sale here is worth $15.25.
Listings sell for $15.25 on average, from $5.81 to $31.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.25 that is $4K to $8K a year per listing.
- Average price
- $15.25inside the $15 to $100 sweet spot
- Price range
- $5.81–$31.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #464 within Calcium. It carries 2,587 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 95%
- Out of stock, average day
- 17.3%
- Average rank
- #464in Calcium
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 2,587per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Calcium Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Supplements Calcium Citrate Powder Highly Bioavailable Calcium Supports Bone Health* 8-Ounce
- Price
- $10.65
- Rating
- 4.6/5
- Reviews
- 1,573
- Age
- 22y ago

NOW Foods Supplements Calcium Citrate with Vitamin D Magnesium Zinc Copper and Manganese 250 Tablets
- Price
- $24.47
- Rating
- 4.6/5
- Reviews
- 1,217
- Age
- 22y ago

NOW Foods Supplements Calcium Carbonate Powder High Percentage of Calcium Supports Bone Health* 12-Ounce
- Price
- $9.49
- Rating
- 4.7/5
- Reviews
- 2,672
- Age
- 18y ago

Nutricost Calcium Carbonate Powder 500 Grams
- Price
- $13.84
- Rating
- 4.6/5
- Reviews
- 1,072
- Age
- 8y ago

NOW Foods Supplements Calcium & Magnesium 2:1 Ratio High Potency Supports Bone Health* 250 Tablets
- Price
- $17.82
- Rating
- 4.6/5
- Reviews
- 6,212
- Age
- 22y ago
Trending
estimated 90-day click momentum
Vitamatic Calcium Carbonate Powder 500 g (17.6 oz) Unflavored Dietary Supplement Powder Non-GMO
- Price
- $11.80
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 4mo ago

Flukers Reptile Calcium Supplement Without Vitamin D3
- Price
- $5.93
- Rating
- 4.8/5
- Reviews
- 5,095
- Age
- 17y ago

NOW Foods Supplements Calcium Citrate with Vitamin D Magnesium Zinc Copper and Manganese 250 Tablets
- Price
- $24.47
- Rating
- 4.6/5
- Reviews
- 1,217
- Age
- 22y ago

Nutricost Calcium Citrate Powder (250 Grams) Unflavored
- Price
- $11.92
- Rating
- 4.4/5
- Reviews
- 757
- Age
- 9y ago

Pure Encapsulations Calcium (Citrate) - Supplement for Bone Teeth Colon and Cardiovascular Health Support* - with Premium Calcium Citrate - 60 Capsules
- Price
- $13.27
- Rating
- 4.7/5
- Reviews
- 5,961
- Age
- 3y ago
Newest
by launch date
Vitamatic Calcium Carbonate Powder 500 g (17.6 oz) Unflavored Dietary Supplement Powder Non-GMO
- Price
- $11.80
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 4mo ago

Herbs Botanica Calcium Carbonate Powder Food Grade Calcium Supplement for Cooking and Baking Antacid DIY Toothpaste 3.5 oz
- Price
- $5.81
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 1y ago

Pure Encapsulations Calcium (Citrate) - Supplement for Bone Teeth Colon and Cardiovascular Health Support* - with Premium Calcium Citrate - 60 Capsules
- Price
- $13.27
- Rating
- 4.7/5
- Reviews
- 5,961
- Age
- 3y ago

Solaray Calcium Citrate 1000mg - Chelated Calcium Supplement - Supports Bone Strength and Healthy Teeth - Easy to Digest - Vegan - 68 Servings 275 VegCaps
- Price
- $23.29
- Rating
- 4.4/5
- Reviews
- 5,542
- Age
- 6y ago

CalMag Plus Calcium Magnesium Powder for Sleep & Calm Orange Flavor
- Price
- $27.14
- Rating
- 4.5/5
- Reviews
- 383
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
45
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
6%
- NOW Foods69%
- Nutricost11%
- Pure Encapsulations6%
- SOLARAY4%
- Herbs Botanica2%
- PURE ORIGINAL INGREDIENTS2%
- Open — no brand owns it (4 brands, 6%)
Demand
Calcium Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Calcium Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- calcium powder40K/yr
- now calcium citrate25K/yr
- now calcium citrate capsules4K/yr
- vegan calcium powder4K/yr
- calcium powder for women6K/yr
- calcium citrate now5K/yr
- now foods calcium citrate4K/yr
- calcium powder supplement5K/yr
- calcio en polvo3K/yr
- powdered calcium2K/yr
Reviews and returns
What reviews say buyers love and hate about Calcium Powder
We read the reviews and the return reasons for every product selling here.
“I need extra calcium”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calcium Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









