calcium minis
Launch itA $1.7M/yr market growing +66.4% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible21.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 396K searches
Avg price
Great$19.34avg listing price — sweet spot $15–$100
Growth
Great+66.4%90-day search growth — must beat 0% to launch
Price range
Great$8.30–$38.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,354.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, calcium minis is a $1.7M/yr Amazon United States market (396K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
calcium minis market data
- Units sold / yr
- 80K–100K
- avg 10,000–12,500/product
- Revenue / yr
- $1.5M–$1.9M
- units × avg price
- Conversion rate
- 21.9%
- Avg BSR
- #274
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 45%
- Out of stock
- 1.0%
- Avg brand age
- 76 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- CITRACAL54%
- Caltrate44%
- LUAL2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 33 weeks — +66.4% search growth over the last 90 days.Top calcium minis search terms
- caltrate minis 600 d3 plus minerals85K/yr
- caltrate minis51K/yr
- citracal petites60K/yr
- citracal petites with vitamin d350K/yr
- citrical petites with vitamin d3 calcium supplements for women26K/yr
- calcium minis20K/yr
- calcium minis 600 mg with vitamin d39K/yr
- small calcium pills easy to swallow14K/yr
- mini calcium pills easy to swallow6K/yr
- citracal petites calcium citrate plus d312K/yr
Top calcium minis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Citracal Petites- Calcium Citrate with Vitamin D3 Bone Health Support Calcium Supplement for Ages 12+ 375 Count (Packaging May Vary)
CITRACAL$14.874.7★8,355 rev
Caltrate Minis 600 Plus D3 Plus Minerals Calcium and Vitamin D Supplement Tablets Bone Health and Mineral Supplement for Adults - 150 Count
Caltrate$18.014.8★7,711 rev
Citracal Petites 400 mg Calcium Citrate Easily Absorbed and Highly Soluble with 12.5 mcg (500 IU) Vitamin D3 Smaller and Easier to Swallow Caplets 200 Count
CITRACAL$10.604.7★7,617 rev
Caltrate 600 Plus D3 Plus Minerals Calcium and Vitamin D Supplement Tablets Bone Health and Mineral Supplement for Adults - 165 Count
Caltrate$17.394.7★5,979 rev
Caltrate Minis + Minerals Size 150ct Caltrate Minis + Minerals 150 Count (Pack of 2)
Caltrate$38.614.8★1,011 rev
Newest
by launch date
LUAL Calcium Minis 600 mg with Vitamin D3 | 150 Mini Softgels
LUAL$11.44231 rev
Citracal Petites- Calcium Citrate with Vitamin D3 Bone Health Support Calcium Supplement for Ages 12+ 375 Count (Packaging May Vary)
CITRACAL$14.878,355 rev
Citracal Slow Release- Calcium 1200 mg with Vitamin D3 Magnesium Calcium Supplement Bone Health Support Take Once Daily Caplet 185 Count
CITRACAL$22.9611,455 rev
Caltrate Minis + Minerals Size 150ct Caltrate Minis + Minerals 150 Count (Pack of 2)
Caltrate$38.611,011 rev
Caltrate Minis 600 Plus D3 Plus Minerals Calcium and Vitamin D Supplement Tablets Bone Health and Mineral Supplement for Adults - 150 Count
Caltrate$18.017,711 rev
Trending
90-day click momentum
Caltrate 600 Plus D3 Calcium and Vitamin D Supplement Tablets Bone Health Supplements for Adults - 60 Count
Caltrate$8.304.7★
Caltrate Minis Plus Minerals - 150 Mini Tablets
Caltrate$36.224.7★
Caltrate 600 Plus D3 Plus Minerals Calcium and Vitamin D Supplement Tablets Bone Health and Mineral Supplement for Adults - 165 Count
Caltrate$17.394.7★
Caltrate Minis + Minerals Size 150ct Caltrate Minis + Minerals 150 Count (Pack of 2)
Caltrate$38.614.8★
LUAL Calcium Minis 600 mg with Vitamin D3 | 150 Mini Softgels
LUAL$11.444.5★
What buyers say about calcium minis
What buyers praise and complain about, mined from review topics.What buyers love
“Chewable”
“Good Calcium product”
“The quality is consistent”
“Reasonable price”
“FINALLY A REASONABLE SIZE”
“Product as advertised”
“good vitamin”
“O er the years I have always recommend this product to person whenever I hear them complain about joint pain”
“Easy to use”
“There is no aftertaste”
What buyers complain about
“Too big”
“hard to chew”
“Citracal calcium supplement not good”
“Tastes awful, hard as brick, hard to chew,”
“Can split the dose”
“Misleading info”
“Expensive item”
“Carcinogenic ingredients”
“I can't attest to how well these help because I can't continue to take them”
“No longer vegetarian”
Top return reasons
Common questions
- Is calcium minis profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 11 tracked products. 90-day search growth is +66.4%. Flapen's verdict: Launch it (58/100).
- How competitive is the calcium minis niche?
- 3 brands and 42 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in calcium minis?
- Top complaints mined from reviews: Size-Overall, Ease Of Chewing/Swallowing, Calcium. The return rate is 0.0%.
- What does it cost to enter the calcium minis niche?
- Listings span $8.30–$38.61; the average listing price is $19.34 (sweet spot $15–$100). The average incumbent carries 7,355 reviews — the moat a new listing must climb.