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Calcium Minis

Maybe

Buyers convert on 21.9% of searches. But the top 5 brands take 100% of clicks, so Calcium Minis is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$1.7M/yr396K searches / yr
90-day growth
+66.4%search demand this quarter
Competition
83%top-5 click share · 3 brands · 42 sellers

Flapen Score

Calcium Minis against its category

The dotted line is the Health & Household average. Past it, Calcium Minis is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Minis market on Amazon at a glance

Shoppers on Amazon United States searched for Calcium Minis 396K times last year and spent an estimated $1.7M. All 3 brands take every click. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 21.9% of those searches ended in a purchase.

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.9% of those searches ended in a purchase. Searches in the last 90 days moved +66.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
396K
Growth, 90 days vs prior 90
+66.4%
Conversion, latest week
21.9%
Market size, estimated
$1.7Ma year
Top search term
caltrate minis 600 d3 plus minerals85K searches a year

02 · Price

A sale here is worth $19.34.

Listings sell for $19.34 on average, from $8.30 to $38.61. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $19.34 that is $193K to $242K a year per listing.

Average price
$19.34inside the $15 to $100 sweet spot
Price range
$8.30–$38.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
10,000–12,500
Revenue per listing a year
$193K–$242K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #274 within Calcium. It carries 7,355 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
1.0%
Average rank
#274in Calcium
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
7,355per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Calcium Minis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 244%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Calcium Minis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.9× · 8 of 12 months tracked

Search terms

Top Calcium Minis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caltrate minis 600 d3 plus minerals85K/yr
  • caltrate minis51K/yr
  • citracal petites60K/yr
  • citracal petites with vitamin d350K/yr
  • citrical petites with vitamin d3 calcium supplements for women26K/yr
  • calcium minis20K/yr
  • calcium minis 600 mg with vitamin d39K/yr
  • small calcium pills easy to swallow14K/yr
  • mini calcium pills easy to swallow6K/yr
  • citracal petites calcium citrate plus d312K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Minis

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Chewing/Swallowing”
24%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too big”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Calcium Minis questions

Answered from the same tracked data.