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Calcium Lactate

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 74% of clicks, so Calcium Lactate is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$286K/yr101K searches / yr
90-day growth
+23.1%search demand this quarter
Competition
74%top-5 click share · 10 brands · 21 sellers

Flapen Score

Calcium Lactate against its category

The dotted line is the Health & Household average. Past it, Calcium Lactate is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Lactate market on Amazon at a glance

Shoppers on Amazon United States searched for Calcium Lactate 101K times last year and spent an estimated $286K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+23.1%
Conversion, latest week
13.7%
Market size, estimated
$286Ka year
Peak month
September2.2× the quietest month
Top search term
calcium lactate74K searches a year

02 · Price

A sale here is worth $20.65.

Listings sell for $20.65 on average, from $8.45 to $59.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $20.65 that is $15K to $21K a year per listing.

Average price
$20.65inside the $15 to $100 sweet spot
Price range
$8.45–$59.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$21K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #652 within Calcium. It carries 654 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#652in Calcium
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
654per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
103 months

Products

Top Calcium Lactate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

21

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • Brand 133%
  • Brand 225%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Calcium Lactate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Calcium Lactate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium lactate74K/yr
  • standard process calcium lactate12K/yr
  • calcium lactate standard process8K/yr
  • calcium lactate capsules4K/yr
  • standard process calcium3K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Lactate

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes HORRIBLE”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Calcium Lactate questions

Answered from the same tracked data.