Calcium Hydroxyapatite
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $197K a year here, so Calcium Hydroxyapatite is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $197K/yr102K searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 60%top-5 click share · 16 brands · 25 sellers
Flapen Score
Calcium Hydroxyapatite against its category
The dotted line is the Health & Household average. Past it, Calcium Hydroxyapatite is stronger. Inside it, weaker.
Market
The Calcium Hydroxyapatite market on Amazon at a glance
Shoppers on Amazon United States searched for Calcium Hydroxyapatite 102K times last year and spent an estimated $197K. The top 5 brands take 69% of clicks. Demand peaks in May–Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $197Ka year
- Peak month
- May2.8× the quietest month
- Top search term
- microcrystalline hydroxyapatite powder71K searches a year
02 · Price
A sale here is worth $23.70.
Listings sell for $23.70 on average, from $9.63 to $54.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $23.70 that is $2K to $6K a year per listing.
- Average price
- $23.70inside the $15 to $100 sweet spot
- Price range
- $9.63–$54.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #611 within Teeth Whitening. It carries 1,430 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #611in Teeth Whitening
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 1,430per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Calcium Hydroxyapatite products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Microcrystalline Hydroxyapatite Powder Microcrystalline Hydroxyapatite 50g Hydroxyapatites Toothpaste Stain Removal Fresh Breath
- Price
- $12.59
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 1y ago

2Pcs Microcrystalline Hydroxyapatite Powder Hydroxyapatites Toothpaste Microcrystalline Tooth Powder for Stain Removal Teeth Cleaning Fresh Breath
- Price
- $13.16
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago

iReaLax 100% Pure Microcrystalline Hydroxyapatite Powder 42.5g (1.5 oz) | Non-Nano Micro crystalline hydroxyapatite Powder for Teeth | DIY Formulations | unflavored Mcha Crystals
- Price
- $24.27
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 8mo ago

XingXoom Lab Microcrystalline Hydroxyapatite Powder (Non-Nano) 100% Natural Tooth Powder for Gentle Enamel Care Fluoride-Free DIY Ingredient (30g)
- Price
- $21.12
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago

OraWellness Shine Remineralizing Tooth Powder Mint - Microcrystalline Hydroxyapatite Made in USA Flouride Free Tooth Repair Natural Teeth Whitening Powder Polish & Stain Remover
- Price
- $29.56
- Rating
- 4.4/5
- Reviews
- 1,761
- Age
- 8y ago
Trending
estimated 90-day click momentum
100% Pure Microcrystalline Hydroxyapatite Powder 45g (1.59 oz) | Non-Nano Micro crystalline hydroxyapatite Powder for Teeth | DIY Formulations | unflavored Mcha Crystals
- Price
- $23.64
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 4mo ago

XingXoom 100% Pure Microcrystalline Hydroxyapatite Powder (50g / 1.76 oz) - Premium Remineralizing Powder for Teeth & Enamel Repair Fluoride-Free DIY Toothpaste Base with Stainless Steel Spoon
- Price
- $22.96
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 4mo ago

OraSafe Micro Hydroxyapatite Powder Pure MCHA Calcium Phosphate Ingredient 42.5g (1.5 oz) for DIY Tooth Powder Oral Care Formulations and Soap Making Fluoride Free
- Price
- $24.34
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 4mo ago

2Pcs Microcrystalline Hydroxyapatite Powder Hydroxyapatites Toothpaste Microcrystalline Tooth Powder for Stain Removal Teeth Cleaning Fresh Breath
- Price
- $13.16
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago

XingXoom Lab Microcrystalline Hydroxyapatite Powder (Non-Nano) 100% Natural Tooth Powder for Gentle Enamel Care Fluoride-Free DIY Ingredient (30g)
- Price
- $21.12
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago
Newest
by launch date
XingXoom 100% Pure Microcrystalline Hydroxyapatite Powder (50g / 1.76 oz) - Premium Remineralizing Powder for Teeth & Enamel Repair Fluoride-Free DIY Toothpaste Base with Stainless Steel Spoon
- Price
- $22.96
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 4mo ago

OraSafe Micro Hydroxyapatite Powder Pure MCHA Calcium Phosphate Ingredient 42.5g (1.5 oz) for DIY Tooth Powder Oral Care Formulations and Soap Making Fluoride Free
- Price
- $24.34
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 4mo ago

100% Pure Microcrystalline Hydroxyapatite Powder 45g (1.59 oz) | Non-Nano Micro crystalline hydroxyapatite Powder for Teeth | DIY Formulations | unflavored Mcha Crystals
- Price
- $23.64
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 4mo ago

100% Pure Microcrystalline Hydroxyapatite Powder Non-Nano | MCHA for DIY Oral Care | Remineralization Sensitivity Relief&Whitening | Natural Source from Australian BSE-Free Pasture-Fed Cattle 40g
- Price
- $27.03
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 6mo ago

2Pcs Microcrystalline Hydroxyapatite Powder Hydroxyapatites Toothpaste Microcrystalline Tooth Powder for Stain Removal Teeth Cleaning Fresh Breath
- Price
- $13.16
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
25
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
25%
- Generic25%
- XingXoom14%
- XYFSZDQJZHG11%
- iReaLax11%
- OraWellness8%
- ROLUXY6%
Demand
Calcium Hydroxyapatite search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Aug · busiest ÷ quietest = 2.8×
Reviews and returns
What reviews say buyers love and hate about Calcium Hydroxyapatite
We read the reviews and the return reasons for every product selling here.
“teeth felt worse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calcium Hydroxyapatite questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









