calcium gummies
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$3.4M$3.4M/yr · 1.3M searches
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.10avg listing price — sweet spot $15–$100
Price range
Great$9.57–$41.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,741.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, calcium gummies is a $3.4M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May. Verdict: Worth a look — 64/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
calcium gummies market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- $3.2M–$4.2M
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
158
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
55%
Top 20: 92%
Open market
29%
- Viactiv31%
- Nature Made17%
- Vitafusion8%
- Caltrate6%
- KIRKLAND5%
- Nature's Bounty3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top calcium gummies search terms
- calcium gummies450K/yr
- calcium chews160K/yr
- viactiv calcium chews for women108K/yr
- calcium gummies for women101K/yr
- calcium citrate gummies82K/yr
- chewable calcium60K/yr
- calcium chews for women50K/yr
- viactiv49K/yr
- calcium gummies with vitamin d335K/yr
- calcium gummy25K/yr
Top calcium gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nature Made Calcium Gummies 500 mg Per Serving with Vitamin D3 Dietary Calcium Supplement for Bone Support 80 Gummies 40 Day Supply
Nature Made$9.824.5★4,462 rev
Viactiv Calcium + Vitamin D Supplement Soft Chews for Women & Men - Chewable Calcium for Bone Health Support 650 mg per Serving Vitamin D & K for High Absorption - 60 Count Caramel
Viactiv$10.824.7★5,088 rev
Viactiv Calcium + Vitamin D Supplement Soft Chews for Women & Men - Chewable Calcium for Bone Health Support 650 mg per Serving Vitamin D & K for High Absorption - 180 Count Milk Chocolate
Viactiv$19.524.7★9,665 rev
vitafusion Chewable Calcium Gummy Vitamins for Bone and Teeth Support Calcium Gummies Fruit and Cream Flavor 100 Count 50 Day Supply
Vitafusion$9.574.7★21,308 rev
Viactiv Calcium +Vitamin D3 Supplement Soft Chews Milk Chocolate 60 Chews - Calcium Dietary Supplement for Bone Health
Viactiv$10.864.7★9,665 rev
Newest
by launch date
Calcium Gummies for Women 1500mg Calcium Citrate with Vitamin D3 K2 Magnesium Zinc Boron & Soy Isoflavones Calcium Supplement Vegan Zero Sugar Mixed Fruit Flavors 180 Count
Nepeolithia$25.89381 rev
Healtionist 2 Packs 2000mg Calcium Citrate with Vitamin D3 K2 Supplements Gummies for Women & Men Magnesium Zinc High Absorption Bone Muscle & Immune Support 120 Counts Peach Flavor Gummies
Healtionist$28.86189 rev
BSSTABBON 50+ Womens Calcium Citrate Gummies: 1200mg Chewable Calcium Gummy Supplements Plus Magnesium Zinc Vitamin D3 K2 B12 B6 - Energy Immune Overall Health Support Vegan Sugar Free(120Count)
BSSTABBON$33.79187 rev
(2 Pack) Calcium Citrate 1200 mg with Vitamin D3 Gummies for Women & Men Calcium Supplements for Bone & Teeth Support High Absorption - Easy to Digest Sugar Free Vegan Orange Flavor 60 Day Supply
Hudetex$29.16288 rev
Calcium Citrate Gummies - 1200mg Calcium Gummies Supplements for Women & Men with Vitamin D3 K2 Magnesium Zinc High Absorption for Bone Muscle & Immune Support Strawberry Flavor 120 Count
GZ HAOYUAN$24.23198 rev
Trending
90-day click momentum
Vitafusion Gummies Calcium with Vitamin D3 100 Count Pack of 2
Sliiq$30.754.9★
(2 Pack) Calcium Citrate 1200 mg with Vitamin D3 Gummies for Women & Men Calcium Supplements for Bone & Teeth Support High Absorption - Easy to Digest Sugar Free Vegan Orange Flavor 60 Day Supply
Hudetex$29.164.6★
(2 Pack) Calcium Citrate 1200mg with Vitamin D3 Supplements Gummies for Women & Men Calcium Gummies with Vitamin D3 K2 High Absorption for Bone Muscle Healthy- Peach Flavor- 60 Day Supply
LUCNVEM$30.384.7★
Healtionist 2 Packs 2000mg Calcium Citrate with Vitamin D3 K2 Supplements Gummies for Women & Men Magnesium Zinc High Absorption Bone Muscle & Immune Support 120 Counts Peach Flavor Gummies
Healtionist$28.864.6★
BSSTABBON 50+ Womens Calcium Citrate Gummies: 1200mg Chewable Calcium Gummy Supplements Plus Magnesium Zinc Vitamin D3 K2 B12 B6 - Energy Immune Overall Health Support Vegan Sugar Free(120Count)
BSSTABBON$33.794.7★
What buyers say about calcium gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Like the chocolate taste”
“Chewable Calcium”
“Soft and chewy”
“Good tasting vitamin supplement”
“The vanilla flavor is also amazing”
“The quality feels consistent”
“Easy to use”
“Great deal”
“As advertised”
“It's good and not too sweet”
What buyers complain about
“Weird taste”
“or this is not calcium citrate at all”
“Way too sugary”
“hard to swallow”
“And the flavor is off-putting”
“weird texture”
“This product contains an artificial sweetener”
“They may stick a bit”
“Waste of money”
“worst vitamin gummy Ive ever had”
Top return reasons
Common questions
- Is calcium gummies profitable to sell on Amazon United States?
- The niche generates $3.4M/yr across 27 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (64/100).
- How competitive is the calcium gummies niche?
- 22 brands and 158 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in calcium gummies?
- Top complaints mined from reviews: Taste-Overall, Calcium, Sweetness. The return rate is 0.0%.
- When does demand for calcium gummies peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the calcium gummies niche?
- Listings span $9.57–$41.82; the average listing price is $21.10 (sweet spot $15–$100). The average incumbent carries 3,742 reviews — the moat a new listing must climb.