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Calcium Citrate Powder

Fail

The top 5 products take 82% of clicks, so Calcium Citrate Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$66K/yr38K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
82%top-5 click share · 9 brands · 18 sellers

Flapen Score

Calcium Citrate Powder against its category

The dotted line is the Health & Household average. Past it, Calcium Citrate Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Citrate Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Calcium Citrate Powder 38K times last year and spent an estimated $66K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
10.9%
Market size, estimated
$66Ka year
Peak month
May1.6× the quietest month
Top search term
calcium citrate powder34K searches a year

02 · Price

A sale here is worth $15.96.

Listings sell for $15.96 on average, from $8.11 to $31.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $15.96 that is $8K to $12K a year per listing.

Average price
$15.96inside the $15 to $100 sweet spot
Price range
$8.11–$31.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #1,007 within Calcium. It carries 1,013 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
12.8%
Average rank
#1,007in Calcium
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,013per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Calcium Citrate Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

18

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

9%

  • Brand 134%
  • Brand 228%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 9%)

Demand

Calcium Citrate Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Calcium Citrate Powder

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Calcium”
10%of negative reviews mention “Calcium”
<0.1%of orders come back, a rate Amazon rounds to zero
“Using other calcium citrate supplements didn't work”
A buyer, on “Calcium”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Calcium Citrate Powder questions

Answered from the same tracked data.