calcium citrate chewable
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.36avg listing price — sweet spot $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$9.61–$41.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Market size
Good$563K$563K/yr · 260K searches
Review moat
Okay1,992.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, calcium citrate chewable is a $563K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 66/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
calcium citrate chewable market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $609K–$731K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.2%
- Avg brand age
- 62 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
85
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
36%
Top 20: 74%
Open market
43%
- Caltrate21%
- Bariatric Advantage12%
- Bariatric Fusion8%
- Celebrate Bariatric Supplements7%
- VCCHUYH5%
- LUCNVEM4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top calcium citrate chewable search terms
- calcium citrate gummies82K/yr
- calcium citrate chews39K/yr
- caltrate chewables 600 plus d330K/yr
- calcium citrate chewable30K/yr
- chewable calcium citrate19K/yr
- celebrate calcium citrate soft chews17K/yr
- calcium citrate gummies 1200 mg9K/yr
- caltrate chewables15K/yr
- calcium citrate soft chews3K/yr
- calcium citrate with vitamin d3 chewable4K/yr
Top calcium citrate chewable products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caltrate Chewables 600 +D3 Plus Minerals Calcium and Vitamin D Sugar Free Cherry Orange and Fruit Punch 155 count
Caltrate$20.684.5★15,831 rev
Bariatric Advantage Calcium Citrate Chewy Bites 500 mg - Highly Absorbable & Digestible - Vitamin D3 - Easily Chewable Calcium Supplement - Assorted Fruit - 90 Count
Bariatric Advantage$41.824.8★2,112 rev
VCCHUYH Calcium Citrate Gummies 1200mg Chewable Calcium Supplements for Women & Men Sugar Free Calcium Gummies for Bone Muscle & Immune Support Strawberry Flavor 60 Count
VCCHUYH$18.724.7★498 rev
(2 Pack) Calcium Citrate 1200mg with Vitamin D3 Supplements Gummies for Women & Men Calcium Gummies with Vitamin D3 K2 High Absorption for Bone Muscle Healthy- Peach Flavor- 60 Day Supply
LUCNVEM$30.384.7★987 rev
Bariatric Fusion Calcium Citrate Chewable Tablet | Orange Citrus Flavored | Chewable Calcium Citrate | Bone Health Support* | Gluten Dairy and Soy Free | Non-GMO | 124 Count
Bariatric Fusion$19.804.3★317 rev
Newest
by launch date
Shiny Leaf Calcium Citrate 600 mg with Magnesium & D3 Cherry 120 Count
Shiny Leaf$20.2667 rev
(2 Pack) Calcium Citrate 1200 mg with Vitamin D3 Gummies for Women & Men Calcium Supplements for Bone & Teeth Support High Absorption - Easy to Digest Sugar Free Vegan Orange Flavor 60 Day Supply
Hudetex$29.16288 rev
(2 Pack) Calcium Citrate 1200 mg Gummies Supplements for Women & Men Pure Calcium Citrate Gummies for Bone Muscle & Immune Support - Easy to Digest Sugar Free Vegan Peach Flavor 60 Day Supply
Wanish$29.54203 rev
Calcium Citrate Gummies 1200mg Chewable Calcium Supplement for Women & Men Ultimate Absorption Calcium Gummies for Muscle & Immune Support Sugar Free Raspberry Flavor 60 Count
Agumoon$10.28109 rev
VCCHUYH Calcium Citrate Gummies 1200mg Chewable Calcium Supplements for Women & Men Sugar Free Calcium Gummies for Bone Muscle & Immune Support Strawberry Flavor 60 Count
VCCHUYH$18.72498 rev
Trending
90-day click momentum
Calcium Citrate Gummies Chewable 1200mg Calcium Gummies for Women & Men Calcium Supplement for Muscle & Immune Support High Absorption Sugar Free Mixed Berry Flavor 60 Count
EAZGOO$10.074.9★
(2 Pack) Calcium Citrate 1200 mg with Vitamin D3 Gummies for Women & Men Calcium Supplements for Bone & Teeth Support High Absorption - Easy to Digest Sugar Free Vegan Orange Flavor 60 Day Supply
Hudetex$29.164.6★
(2 Pack) Sugar Free Calcium Citrate Gummies 1200 mg with Vitamin d3 K2 Magnesium Zinc for Bone Muscle & Immune Support High Absorption Calcium Supplement for Women Raspberry Flavor 60 Chews
GORNVB$30.084.7★
Shiny Leaf Calcium Citrate 600 mg with Magnesium & D3 Cherry 120 Count
Shiny Leaf$20.264.0★
(2 Pack) Calcium Citrate 1200mg with Vitamin D3 Supplements Gummies for Women & Men Calcium Gummies with Vitamin D3 K2 High Absorption for Bone Muscle Healthy- Peach Flavor- 60 Day Supply
LUCNVEM$30.384.7★
What buyers say about calcium citrate chewable
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Easy calcium”
“Ease to chew”
“Great orange flavor”
“Good quality and fresh”
“Nice combo of vitamins”
“Easy to use”
“DECENT PRICE”
“Works as advertised”
“They are soft”
What buyers complain about
“Gross taste”
“or this is not calcium citrate at all”
“Difficult to chew”
“Too much sugar”
“Just a heads up that the flavor is strong and artificial”
“The price is a bit high”
“They may stick a bit”
“odd texture”
“It seems that the amount of Vitamin D in this product could be dangerous for most people”
“The pills are fairly large”
Top return reasons
Common questions
- Is calcium citrate chewable profitable to sell on Amazon United States?
- The niche generates $563K/yr across 46 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (66/100).
- How competitive is the calcium citrate chewable niche?
- 30 brands and 85 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in calcium citrate chewable?
- Top complaints mined from reviews: Taste-Overall, Calcium, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- When does demand for calcium citrate chewable peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the calcium citrate chewable niche?
- Listings span $9.61–$41.82; the average listing price is $24.36 (sweet spot $15–$100). The average incumbent carries 1,993 reviews — the moat a new listing must climb.