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Calcium Citrate

Maybe

An estimated 0.0% of orders come back. But the average product has 6,033 reviews to catch up to, so Calcium Citrate is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$4.9M/yr2.2M searches / yr
90-day growth
+0.1%search demand this quarter
Competition
48%top-5 click share · 23 brands · 149 sellers

Flapen Score

Calcium Citrate against its category

The dotted line is the Health & Household average. Past it, Calcium Citrate is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Citrate market on Amazon at a glance

Shoppers on Amazon United States searched for Calcium Citrate 2.2M times last year and spent an estimated $4.9M. The top 5 brands take 76% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
11.9%
Market size, estimated
$4.9Ma year
Peak month
June1.7× the quietest month
Top search term
calcium citrate946K searches a year

02 · Price

A sale here is worth $18.86.

Listings sell for $18.86 on average, from $7.37 to $41.82. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $18.86 that is $151K to $189K a year per listing.

Average price
$18.86inside the $15 to $100 sweet spot
Price range
$7.37–$41.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
8,000–10,000
Revenue per listing a year
$151K–$189K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #300 within Calcium. It carries 6,033 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#300in Calcium
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
6,033per listing
Listings tracked
39

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
80 months

Products

Top Calcium Citrate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

149

Top-5 brand share

76%

Top 20: 98%

Top-5 click share

48%

Top 20: 83%

Open market

22%

  • Brand 139%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 53%
  • Brand 63%

Demand

Calcium Citrate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Calcium Citrate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium citrate946K/yr
  • calcium citrate with vitamin d3305K/yr
  • citracal144K/yr
  • citracal slow release 1200 plus d3179K/yr
  • citracal maximum plus d396K/yr
  • calcium citrate 500mg74K/yr
  • calcium citrate 1200 mg77K/yr
  • calcium citrate 600mg68K/yr
  • calcium citrate supplements34K/yr
  • citracal maximum plus28K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Citrate

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Calcium”
23%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“They are small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Calcium Citrate questions

Answered from the same tracked data.