Calcium Citrate
MaybeAn estimated 0.0% of orders come back. But the average product has 6,033 reviews to catch up to, so Calcium Citrate is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $4.9M/yr2.2M searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 48%top-5 click share · 23 brands · 149 sellers
Flapen Score
Calcium Citrate against its category
The dotted line is the Health & Household average. Past it, Calcium Citrate is stronger. Inside it, weaker.
Market
The Calcium Citrate market on Amazon at a glance
Shoppers on Amazon United States searched for Calcium Citrate 2.2M times last year and spent an estimated $4.9M. The top 5 brands take 76% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $4.9Ma year
- Peak month
- June1.7× the quietest month
- Top search term
- calcium citrate946K searches a year
02 · Price
A sale here is worth $18.86.
Listings sell for $18.86 on average, from $7.37 to $41.82. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $18.86 that is $151K to $189K a year per listing.
- Average price
- $18.86inside the $15 to $100 sweet spot
- Price range
- $7.37–$41.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $151K–$189K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #300 within Calcium. It carries 6,033 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #300in Calcium
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 6,033per listing
- Listings tracked
- 39
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Calcium Citrate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Citracal Maximum Plus Calcium Supplement - Calcium Citrate with Vitamin D3 Zinc & Essential Minerals for Bone Health Support Ages 12+ 180 Count (Packaging May Vary)
- Price
- $11.74
- Rating
- 4.7/5
- Reviews
- 10,625
- Age
- 17y ago

Pure Encapsulations Calcium (Citrate) - Supplement for Bone Teeth Colon and Cardiovascular Health Support* - with Premium Calcium Citrate - 180 Capsules
- Price
- $31.39
- Rating
- 4.7/5
- Reviews
- 5,961
- Age
- 18y ago

Citracal Slow Release- Calcium 1200 mg with Vitamin D3 Magnesium Calcium Supplement Bone Health Support Take Once Daily Caplet 185 Count
- Price
- $22.96
- Rating
- 4.7/5
- Reviews
- 11,455
- Age
- 7y ago

Citracal Petites- Calcium Citrate with Vitamin D3 Bone Health Support Calcium Supplement for Ages 12+ 375 Count (Packaging May Vary)
- Price
- $14.87
- Rating
- 4.7/5
- Reviews
- 8,355
- Age
- 7y ago

Pure Encapsulations Calcium (Citrate) - Supplement for Bone Teeth Colon and Cardiovascular Health Support* - with Premium Calcium Citrate - 60 Capsules
- Price
- $13.27
- Rating
- 4.7/5
- Reviews
- 5,961
- Age
- 3y ago
Trending
estimated 90-day click momentum
Calcium Supplements for Women Softgels High Absorption Calcium Citrate Supplement Essential Mineral Calcium 1200 mg with Vitamin D3 Magnesium for Bone Health Support Non-GMO 2 Month Supply
- Price
- $9.86
- Rating
- 4.2/5
- Reviews
- 280
- Age
- 11mo ago

Solaray Calcium Citrate 1000mg - Chelated Calcium Supplement - Supports Bone Strength and Healthy Teeth - Easy to Digest - Vegan - 60 Servings 240 VegCaps
- Price
- $19.29
- Rating
- 4.4/5
- Reviews
- 5,542
- Age
- 17y ago

Bariatric Advantage Calcium Citrate Chewy Bites 500 mg - Highly Absorbable & Digestible - Vitamin D3 - Easily Chewable Calcium Supplement - Assorted Fruit - 90 Count
- Price
- $41.82
- Rating
- 4.8/5
- Reviews
- 2,112
- Age
- 6y ago

Vitamatic Calcium Citrate with Vitamin D3 240 Tablets High Absorption Calcium Citrate with D3 Non-GMO Gluten-Free
- Price
- $14.59
- Rating
- 3.9/5
- Reviews
- 128
- Age
- 10mo ago

21st Century Calcium Citrate Plus D3 Maximum - 630 mg Calcium Bone Health Support Easily Absorbable Gluten Free Non-GMO Compare to Citracal +D3 400 Tablets
- Price
- $21.99
- Rating
- 4.7/5
- Reviews
- 5,778
- Age
- 13y ago
Newest
by launch date
Vitamatic Calcium Citrate with Vitamin D3 240 Tablets High Absorption Calcium Citrate with D3 Non-GMO Gluten-Free
- Price
- $14.59
- Rating
- 3.9/5
- Reviews
- 128
- Age
- 10mo ago

Calcium Supplements for Women Softgels High Absorption Calcium Citrate Supplement Essential Mineral Calcium 1200 mg with Vitamin D3 Magnesium for Bone Health Support Non-GMO 2 Month Supply
- Price
- $9.86
- Rating
- 4.2/5
- Reviews
- 280
- Age
- 11mo ago

Calcium Citrate 1200mg Supplement with Vitamin D3 for Women and Men - Calcium Magnesium Zinc D3 Supplement for Bone Teeth Immune Support Vegan-Friendly - 120 Tablets
- Price
- $18.21
- Rating
- 4.4/5
- Reviews
- 303
- Age
- 1y ago
![NatureWise Calcium Citrate 500mg Capsules - Supplement for Bone Health - Easy to Digest & Absorb - Vegan Non-GMO Gluten-Free - 90 Count[30-Day Supply]](https://m.media-amazon.com/images/I/41Vw+Hdvp6L.jpg)
NatureWise Calcium Citrate 500mg Capsules - Supplement for Bone Health - Easy to Digest & Absorb - Vegan Non-GMO Gluten-Free - 90 Count[30-Day Supply]
- Price
- $13.79
- Rating
- 4.6/5
- Reviews
- 403
- Age
- 1y ago

Calcium Citrate 600mg Tablets - Pure Calcium Citrate Supplement 300 Count - Supports Bone Health and Wellness Citrato de Calcio High Absorption Calcium 600 mg
- Price
- $24.96
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
149
Est. top-5 brand share
76%
Top 20: 98%
Est. top-5 click share
48%
Top 20: 83%
Open market
22%
- CITRACAL39%
- Pure Encapsulations19%
- SOLARAY8%
- 21st Century7%
- NOW Foods3%
- NatureWise3%
Demand
Calcium Citrate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Calcium Citrate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- calcium citrate946K/yr
- calcium citrate with vitamin d3305K/yr
- citracal144K/yr
- citracal slow release 1200 plus d3179K/yr
- citracal maximum plus d396K/yr
- calcium citrate 500mg74K/yr
- calcium citrate 1200 mg77K/yr
- calcium citrate 600mg68K/yr
- calcium citrate supplements34K/yr
- citracal maximum plus28K/yr
Reviews and returns
What reviews say buyers love and hate about Calcium Citrate
We read the reviews and the return reasons for every product selling here.
“They are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calcium Citrate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









