Calcium Bentonite Clay Toothpaste
FailDemand is soft, at -66.1% this quarter, so Calcium Bentonite Clay Toothpaste is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $7K/yr5K searches / yr
- 90-day growth
- -66.1%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 12 sellers
Flapen Score
Calcium Bentonite Clay Toothpaste against its category
The dotted line is the Health & Household average. Past it, Calcium Bentonite Clay Toothpaste is stronger. Inside it, weaker.
Market
The Calcium Bentonite Clay Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Calcium Bentonite Clay Toothpaste 5K times last year and spent an estimated $7K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -66.1%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $7Ka year
- Peak month
- August9.4× the quietest month
- Top search term
- calcium bentonite clay for teeth3K searches a year
02 · Price
A sale here is worth $15.25.
Listings sell for $15.25 on average, from $9.24 to $24.99. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $15.25 that is $0 to $2K a year per listing.
- Average price
- $15.25inside the $15 to $100 sweet spot
- Price range
- $9.24–$24.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #331 within Toothpaste. It carries 8,390 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #331in Toothpaste
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 8,390per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Calcium Bentonite Clay Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bentodent Remineralizing Food Grade Organic Calcium Bentonite Clay Toothpaste Fluoride Free Natural Toothpaste for Adult & Kids - Mineral Toothpaste Sensitive Teeth Whitening (Premium Mint)
- Price
- $14.52
- Rating
- 4.4/5
- Reviews
- 1,994
- Age
- 3y ago

Simply Sooney Fluoride Free Remineralizing Toothpaste Powder I Vegan I Gluten Free I Organic Peppermint Essential Oil 1.5oz
- Price
- $13.56
- Rating
- 4.6/5
- Reviews
- 1,292
- Age
- 4y ago

Belle Chemical Sodium Bentonite Clay - Powder - 1 Pound
- Price
- $9.24
- Rating
- 4.6/5
- Reviews
- 1,720
- Age
- 6y ago

SMART SOLUTIONS Calcium Bentonite Clay 2 lb Pure Indian Healing Clay - All Natural for External Use | DIY Facial Treatments Deodorants Hair Masks
- Price
- $17.44
- Rating
- 4.7/5
- Reviews
- 2,553
- Age
- 6y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk
- Price
- $11.57
- Rating
- 4.5/5
- Reviews
- 59,113
- Age
- 6y ago
Trending
estimated 90-day click momentum
Belle Chemical Sodium Bentonite Clay - Powder - 1 Pound
- Price
- $9.24
- Rating
- 4.6/5
- Reviews
- 1,720
- Age
- 6y ago

Living Well with Dr. Michelle Remineralizing Tooth Powder Cool Mint
- Price
- $24.99
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 1y ago

Viva Doria Natural Tooth Powder Remineralizing Natural Teeth Whitening Breath Freshener | Refreshing Mint Flavor | 3 Oz Glass Jar
- Price
- $10.04
- Rating
- 4.4/5
- Reviews
- 4,475
- Age
- 7y ago

SMART SOLUTIONS Calcium Bentonite Clay 2 lb Pure Indian Healing Clay - All Natural for External Use | DIY Facial Treatments Deodorants Hair Masks
- Price
- $17.44
- Rating
- 4.7/5
- Reviews
- 2,553
- Age
- 6y ago

Calcium Bentonite Clay Healing Powder - Pure Pharmaceutical - Face Body & Hair Detox Mask Natural Mud Masks Deep Pore Cleansing for Health & Beauty
- Price
- $20.95
- Rating
- 4.7/5
- Reviews
- 3,841
- Age
- 6y ago
Newest
by launch date
Living Well with Dr. Michelle Remineralizing Tooth Powder Cool Mint
- Price
- $24.99
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 1y ago

Pure Clay Mineral Tooth Powder Bentonite Clay Food Grade Tooth Powder Minimalist Calcium Bentonite toothpaste Polish Fluoride Free Toothpaste Alternative Unflavored and unscented. Whitening SLS Free
- Price
- $14.91
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 2y ago

Bentodent Remineralizing Food Grade Organic Calcium Bentonite Clay Toothpaste Fluoride Free Natural Toothpaste for Adult & Kids - Mineral Toothpaste Sensitive Teeth Whitening (Premium Mint)
- Price
- $14.52
- Rating
- 4.4/5
- Reviews
- 1,994
- Age
- 3y ago

Simply Sooney Fluoride Free Remineralizing Toothpaste Powder I Vegan I Gluten Free I Organic Peppermint Essential Oil 1.5oz
- Price
- $13.56
- Rating
- 4.6/5
- Reviews
- 1,292
- Age
- 4y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk
- Price
- $11.57
- Rating
- 4.5/5
- Reviews
- 59,113
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
12
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
19%
- BENTODENT TOOTHPASTE29%
- SIMPLY SOONEY16%
- Belle Chemical10%
- SMART SOLUTIONS10%
- Boka8%
- Viva Doria7%
Demand
Calcium Bentonite Clay Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 9.4×
Reviews and returns
What reviews say buyers love and hate about Calcium Bentonite Clay Toothpaste
We read the reviews and the return reasons for every product selling here.
“Burned my mouth”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calcium Bentonite Clay Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









