calamine spray
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Growth
Great+103.7%90-day search growth — must beat 0% to launch
Market size
Great$1.2M$1.2M/yr · 1.0M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,867.2avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.52avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.98–$8.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, calamine spray is a $1.2M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
calamine spray market data
- Units sold / yr
- 200K–250K
- avg 50,000–60,000/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 18.4%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amazon Basics74%
- Benadryl12%
- MAJOR9%
- Leader4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +103.7% search growth over the last 90 days.Peak months: May, Jun, Jul, Sep, Oct · busiest ÷ quietest = 12.9×
Top calamine spray search terms
- calamine lotion564K/yr
- calamine lotion for itching197K/yr
- calamine spray69K/yr
- calamine48K/yr
- calamine lotion for kids42K/yr
- calamine lotion spray20K/yr
- calamine spray for itching11K/yr
- locin de zinc y calamina13K/yr
- lacto calamine lotion10K/yr
- calamine lotion for baby9K/yr
Top calamine spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
Amazon Basics$3.984.7★3,130 rev
Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
Benadryl$6.244.6★44,840 rev
Calamine Drying Lotion Topical Suspension USP Skin PROTECTANT 6 OZ.
MAJOR$7.154.4★95 rev
Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz
Leader$8.614.7★324 rev
MAJOR Calamine Lotion - Calamine Topical Suspension USP Skin Protectant - 6 Fl Oz (177 mL) (1 Pack)
MAJOR$6.604.5★947 rev
Newest
by launch dateAmazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
Amazon Basics$3.983,130 rev
Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz
Leader$8.61324 rev
Calamine Drying Lotion Topical Suspension USP Skin PROTECTANT 6 OZ.
MAJOR$7.1595 rev
MAJOR Calamine Lotion - Calamine Topical Suspension USP Skin Protectant - 6 Fl Oz (177 mL) (1 Pack)
MAJOR$6.60947 rev
Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
Benadryl$6.2444,840 rev
Trending
90-day click momentumCalamine Drying Lotion Topical Suspension USP Skin PROTECTANT 6 OZ.
MAJOR$7.154.4★
MAJOR Calamine Lotion - Calamine Topical Suspension USP Skin Protectant - 6 Fl Oz (177 mL) (1 Pack)
MAJOR$6.604.5★
Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz
Leader$8.614.7★
Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
Benadryl$6.244.6★
Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
Amazon Basics$3.984.7★
What buyers say about calamine spray
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the itch”
“Good quality product”
“Works fast”
“No more itching”
“Worth every penny”
“Got it for mosquitoes works”
“Product works as intended”
“Leaves a cool feeling when applied”
“It keeps you sane”
“Smells good and very creamy which I can appreciate”
What buyers complain about
“Irritates the skin”
“Didn't work for me”
“Watered down product”
“Makes itching worse”
“has a strong smell”
“Wish the gel was a little thicker”
“Not for bug bites”
“Bottle was cracked and leaked everywhere”
“Garbage”
“Waste of money”
Top return reasons
Common questions
- Is calamine spray profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 5 tracked products. 90-day search growth is +103.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the calamine spray niche?
- 4 brands and 61 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in calamine spray?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Dilute/Watery. The return rate is 0.0%.
- When does demand for calamine spray peak?
- Demand peaks in May–Jun–Jul–Sep–Oct; the busiest month runs 12.9× the quietest.
- What does it cost to enter the calamine spray niche?
- Listings span $3.98–$8.61; the average listing price is $6.52 (sweet spot $15–$100). The average incumbent carries 9,867 reviews — the moat a new listing must climb.