calamine lotion
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Growth
Great+91.2%90-day search growth — must beat 0% to launch
Avg price
Good$12.67avg listing price — sweet spot $15–$100
Price range
Good$3.98–$26.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$271K$271K/yr · 153K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,167.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, calamine lotion is a $271K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
calamine lotion market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $253K–$317K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #652
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 29%
- Out of stock
- 4.6%
- Avg brand age
- 95 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Caladryl62%
- Amazon Basics22%
- Benadryl9%
- Leader4%
- Calagel3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +91.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.3×
Top calamine lotion search terms
- caladryl64K/yr
- caladryl clear anti-itch lotion46K/yr
- caladryl clear15K/yr
- caladryl lotion14K/yr
- caladryl calamine lotion6K/yr
- caladryl anti-itch lotion4K/yr
- caladril2K/yr
- caladryl cream2K/yr
Top calamine lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
Amazon Basics$3.984.7★3,130 rev
![Caladryl Clear Anti-Itch Lotion 6 oz. [1 Each (Single)]](https://m.media-amazon.com/images/I/31vIclQWl9L.jpg)
Caladryl Clear Anti-Itch Lotion 6 oz. [1 Each (Single)]
Caladryl$10.104.7★345 rev
Caladryl Clear Anti-Itch Lotion 6 fl oz Topical Analgesic & Skin Protectant with 1% Pramoxine HCI & Zinc Acetate Fast Relief for Poison Ivy Sunburn & Skin Irritation
Caladryl$12.244.7★41 rev
Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
Benadryl$6.244.6★44,840 rev
Calamine Lotion by Caladryl Skin Protectant Plus Itch Relief 6 Fl Oz 2-Pack
Caladryl$14.014.6★7,467 rev
Newest
by launch dateCalamine Lotion by Caladryl Skin Protectant Plus Itch Relief 6 Fl Oz 2-Pack
Caladryl$14.017,467 rev
LEADER Calamine Anti-Itch Lotion Medicated External Analgesic Skin Protectant Lotion for Fast-Acting Itch Relief Poison Ivy Insect Bites Chicken Pox (1 Pink)
Leader$7.82359 rev
Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
Amazon Basics$3.983,130 rev
Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz
Leader$8.61324 rev
Caladryl Pink Calamine Skin Protectant Plus Itch Relief 6 Ounce Bottle (2 Packs(6.0 Ounce))
Caladryl$21.4625 rev
Trending
90-day click momentumCalamine Lotion by Caladryl Skin Protectant Plus Itch Relief 6 Fl Oz 2-Pack
Caladryl$14.014.6★
Caladryl Clear Anti-Itch Lotion 6 oz. [1 Each (Single)]
Caladryl$10.104.7★
Caladryl Pink Calamine Skin Protectant Plus Itch Relief 6 Ounce Bottle (2 Packs(6.0 Ounce))
Caladryl$21.464.1★
Caladryl Clear Anti-Itch Lotion 6 fl oz Topical Analgesic & Skin Protectant with 1% Pramoxine HCI & Zinc Acetate Fast Relief for Poison Ivy Sunburn & Skin Irritation
Caladryl$12.244.7★
Lotion for Dry Skin by Caladryl Topical Analgesic for Itch Relief 6 Fl Oz
Caladryl$8.674.6★
What buyers say about calamine lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the itch”
“Excellent product”
“Works fast”
“It really helps soothe irritation”
“Worth every penny”
“Got it for mosquitoes works”
“As described”
“Easy to Use”
“Leaves a cool feeling when applied”
“Smells good and very creamy which I can appreciate”
What buyers complain about
“Irritates the skin”
“Didn't Work as Well as Expected”
“Makes itching worse”
“Watered down product”
“has a strong smell”
“some spilled out”
“Wish the gel was a little thicker”
“Garbage”
“Not for bug bites”
“Waste of money”
Top return reasons
Common questions
- Is calamine lotion profitable to sell on Amazon United States?
- The niche generates $271K/yr across 14 tracked products. 90-day search growth is +91.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the calamine lotion niche?
- 5 brands and 84 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in calamine lotion?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.1%.
- When does demand for calamine lotion peak?
- Demand peaks in Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the calamine lotion niche?
- Listings span $3.98–$26.99; the average listing price is $12.67 (sweet spot $15–$100). The average incumbent carries 5,168 reviews — the moat a new listing must climb.