Calamine Lotion

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +91.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months

153K

Growth, 90 days vs prior 90

+91.2%

Conversion, latest week

14.0%

Market size, estimated

$271Ka year

Peak month

August2.3× the quietest month

Top search term

caladryl64K searches a year

Listings sell for $12.67 on average, from $3.98 to $26.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $12.67 that is $19K to $25K a year per listing.

Average price

$12.67under the $15 to $100 sweet spot

Price range

$3.98–$26.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$19K–$25K

Returns

0.1%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #652 within Itching & Rash Treatments. It carries 5,168 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

64%

Out of stock, average day

4.6%

Average rank

#652in Itching & Rash Treatments

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

5,168per listing

Listings tracked

14

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

95 months