Calamine Lotion
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Calamine Lotion is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $271K/yr153K searches / yr
- 90-day growth
- +91.2%search demand this quarter
- Competition
- 72%top-5 click share · 5 brands · 84 sellers
Flapen Score
Calamine Lotion against its category
The dotted line is the Health & Household average. Past it, Calamine Lotion is stronger. Inside it, weaker.
Market
The Calamine Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Calamine Lotion 153K times last year and spent an estimated $271K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +91.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- +91.2%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $271Ka year
- Peak month
- August2.3× the quietest month
- Top search term
- caladryl64K searches a year
02 · Price
A sale here is worth $12.67.
Listings sell for $12.67 on average, from $3.98 to $26.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $12.67 that is $19K to $25K a year per listing.
- Average price
- $12.67under the $15 to $100 sweet spot
- Price range
- $3.98–$26.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $19K–$25K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #652 within Itching & Rash Treatments. It carries 5,168 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 64%
- Out of stock, average day
- 4.6%
- Average rank
- #652in Itching & Rash Treatments
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 5,168per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Calamine Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Brand 162%
- Brand 222%
- Brand 39%
- Brand 44%
- Brand 53%
Demand
Calamine Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.3×
Search terms
Top Calamine Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- caladryl64K/yr
- caladryl clear anti-itch lotion46K/yr
- caladryl clear15K/yr
- caladryl lotion14K/yr
- caladryl calamine lotion6K/yr
- caladryl anti-itch lotion4K/yr
- caladril2K/yr
- caladryl cream2K/yr
Reviews and returns
What reviews say buyers love and hate about Calamine Lotion
We read the reviews and the return reasons for every product selling here.
“Irritates the skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Leefar Glp-1 Drink Mix
$3.2M/yr+4.9%
Liposomal Glutathione
$4.6M/yr+42.3%
Nutrapure Glp1 Cutting Mix
$149K/yr+940.2%
Headstone Cleaner for Graves
$388K/yr+241.4%
Belano Pumpkin Seed Oil
$713K/yr+238.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calamine Lotion questions
Answered from the same tracked data.