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51

cake jars

Worth a look

Shows a sweet-spot price point ($23.04 avg), but a small market ($40K/yr) keeps it on the watch list.

Market size 10Growth 48Conversion 26Competition 68Returns 66Price range 86Avg price 95Brand share 87Review moat 54Quality gap 20

Avg price

Incredible$23.04

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$9.92–$54.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,347.36

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.6%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$40K

$40K/yr · 84K searches

According to Flapen's Amazon United States niche tracking, cake jars is a $40K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

cake jars market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$46K–$58K
units × avg price
Conversion rate
2.1%
Avg BSR
#364
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
3.3%
Avg brand age
35 months
Avg seller age
152 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

30

Top-5 brand share

48%

Top 20: 95%

Top-5 click share

44%

Top 20: 90%

Open market

46%

  • Jnnzzggu14%
  • Gencywe11%
  • Panxxsen9%
  • Dabacc7%
  • TANGLONG6%
  • NOIRUC-CZ6%

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +18.6% search growth over the last 90 days.
3K2KPrime Day '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Top cake jars search terms

  • cake jars27K/yr
  • cake jars with lids25K/yr
  • cake jars with lids and spoons11K/yr
  • dessert jars8K/yr
  • dessert jars with lids7K/yr
  • cake jar5K/yr
  • cake jars with lids 8oz641/yr
All search terms

Top cake jars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$4K12%$5K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cake jars

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Good size”

Quality-Overall18%

“Excellent product”

Value For Money7%

“Excellent price”

Advertised Vs Actual Product7%

“Is exactly as pictured”

Strength5%

“The container is sturdy”

Ease Of Use5%

“Very easy to use”

Storage Capacity4%

“Great for Storage”

Leak-Proof4%

“did not leak”

Durability3%

“They didn't break easy”

Baking3%

“Great for caterings”

What buyers complain about

Size-Overall18%

“too big for my what I need”

Strength11%

“these plastic ones are flimsy”

Rusts/Corrodes7%

“Rusts instantly”

Dishwasher Safe6%

“they rust after being put in the dishwasher”

Thickness6%

“More like a thick plastic”

Quality-Overall6%

“Cheaply made”

Ease Of Use5%

“Opening is not easy”

Ease Of Cleaning3%

“when it comes to washing them there is always food debris stuck to curved part on the inside of the jar”

Value For Money3%

“not worth the money”

Durability3%

“it looks like it could break if I threw it hard on the floor”

Top return reasons

Size-Overall80%
Value For Money5%
Advertised Vs Actual Product4%
Material Quality2%
Quality-Overall2%
Strength1%
Functionality-Overall1%
Thin1%
Leak-Proof1%
Ease Of Use0%

Common questions

Is cake jars profitable to sell on Amazon United States?
The niche generates $40K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the cake jars niche?
26 brands and 30 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in cake jars?
Top complaints mined from reviews: Size-Overall, Strength, Rusts/Corrodes. The return rate is 2.4%.
When does demand for cake jars peak?
Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the cake jars niche?
Listings span $9.92–$54.25; the average listing price is $23.04 (sweet spot $15–$100). The average incumbent carries 1,347 reviews — the moat a new listing must climb.