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Cake Jars

Maybe

Products sell for $23.04 on average, inside the sweet spot. But shoppers spend an estimated $40K a year here, so Cake Jars is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$40K/yr84K searches / yr
90-day growth
+18.6%search demand this quarter
Competition
44%top-5 click share · 26 brands · 30 sellers

Flapen Score

Cake Jars against its category

The dotted line is the Health & Household average. Past it, Cake Jars is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Jars market on Amazon at a glance

Shoppers on Amazon United States searched for Cake Jars 84K times last year and spent an estimated $40K. The top 5 brands take 48% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+18.6%
Conversion, latest week
2.1%
Market size, estimated
$40Ka year
Peak month
May1.8× the quietest month
Top search term
cake jars27K searches a year

02 · Price

A sale here is worth $23.04.

Listings sell for $23.04 on average, from $9.92 to $54.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.04 that is $0 to $2K a year per listing.

Average price
$23.04inside the $15 to $100 sweet spot
Price range
$9.92–$54.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #364 within Disposable Drinkware. It carries 1,347 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#364in Disposable Drinkware
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,347per listing
Listings tracked
33

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cake Jars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

30

Top-5 brand share

48%

Top 20: 95%

Top-5 click share

44%

Top 20: 90%

Open market

46%

  • Brand 114%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Cake Jars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Cake Jars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake jars27K/yr
  • cake jars with lids25K/yr
  • cake jars with lids and spoons11K/yr
  • dessert jars8K/yr
  • dessert jars with lids7K/yr
  • cake jar5K/yr
  • cake jars with lids 8oz641/yr

Reviews and returns

What reviews say buyers love and hate about Cake Jars

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
2.4%of orders come back
“too big for my what I need”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cake Jars questions

Answered from the same tracked data.