caffeine pills 100mg
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Market size
Good$394K$394K/yr · 135K searches
Price range
Good$5.43–$26.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,227.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, caffeine pills 100mg is a $394K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 46/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
caffeine pills 100mg market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $372K–$446K
- units × avg price
- Conversion rate
- 19.6%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 42%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Jet-Alert71%
- Nutricost20%
- Horbäach5%
- BulkSupplements2%
- The Genius Brand2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 2.0×
Top caffeine pills 100mg search terms
- jet alert36K/yr
- jet alert caffeine tablets 200mg25K/yr
- caffeine pills 100mg24K/yr
- jet alert caffeine pills 100mg12K/yr
- 100mg caffeine pills8K/yr
- caffeine 100mg7K/yr
- caffeine tablets 100mg4K/yr
- jet alert 200mg3K/yr
- 100 mg caffeine3K/yr
- 100 mg caffeine tablets4K/yr
Top caffeine pills 100mg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jet-Alert 100 MG Each Caffeine Tab 120 Count
Jet-Alert$5.964.6★3,962 rev
Jet-Alert Double Strength Caffeine 200 Mg Caplets 90 caplets Pack of 3
Jet-Alert$15.244.8★1,354 rev
Nutricost Caffeine Pills 100mg Per Serving 250 Capsules
Nutricost$11.994.5★8,121 rev
Jet Alert Double Strength Alertness Aid Caplets 200mg-90 Ct Value Packs (6)
Jet-Alert$23.104.8★2,015 rev
Jet-Alert 200 Mg Each Caffeine Tabs 90 Count
Jet-Alert$5.434.7★1,906 rev
Newest
by launch date
BulkSupplements.com Caffeine 100mg Capsules - Caffeine Pills 100mg Supplement for Energy Boost - Gluten Free 1 Capsule per Serving 500 Count (Pack of 1)
BulkSupplements$16.88228 rev
Horbach Caffeine Pills 100mg | 250 Tablets | Vegetarian Formula | Non-GMO Gluten Free Supplement
Horbäach$9.29351 rev
Nutricost Caffeine with L-Theanine 100mg of Each 240 Capsules 240 Servings - Non-GMO and Gluten Free
Nutricost$13.862,396 rev
Nutricost Caffeine Pills 100mg 500 Capsules
Nutricost$16.788,121 rev
Nutricost Caffeine Pills 100mg Per Serving 250 Capsules
Nutricost$11.998,121 rev
Trending
90-day click momentumJet-Alert 200 Mg Each Caffeine Tabs 90 Count
Jet-Alert$5.434.7★
Jet-Alert 100 MG Each Caffeine Tab 120 Count
Jet-Alert$5.964.6★
Genius Caffeine - Sustained-Release Microencapsulated Caffeine Pills for Smooth Long-Lasting Energy & Focus - No Jitters or Crash - 100mg per Capsule - 100 Servings - Natural Performance Booster
The Genius Brand$15.084.3★
Jet Alert Double Strength Alertness Aid Caplets 200mg-90 Ct Value Packs (6)
Jet-Alert$23.104.8★
Nutricost Caffeine Pills 100mg Per Serving 250 Capsules
Nutricost$11.994.5★
What buyers say about caffeine pills 100mg
What buyers praise and complain about, mined from review topics.What buyers love
“much cheaper”
“Great caffeine supplement”
“Quality is consistent”
“Also sleeping better at night”
“Good energy”
“It works as advertised”
“100mg is the perfect amount for me: good noticeable boost”
“Effective and convenient”
“Its very effective and is my go to for help with my mood and focus”
“Effective”
What buyers complain about
“these gave me an awful headache”
“Not very effective”
“I cant distinguish if this level of dose is doing any thing”
“But, fell asleep in 15 minutes”
“I didn't get any energy from this”
“There is no real taste”
“Quality went down”
“It does not meet FDA labeling requirements for active ingredients nor strength”
“upsetting stomach often associated with other caffeine supplements”
“THEY DON'T GIVE SUDDEN RELIEF FROM MY HEADACHES”
Top return reasons
Common questions
- Is caffeine pills 100mg profitable to sell on Amazon United States?
- The niche generates $394K/yr across 12 tracked products. 90-day search growth is +6.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the caffeine pills 100mg niche?
- 5 brands and 23 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in caffeine pills 100mg?
- Top complaints mined from reviews: Side Effects, Functionality-Overall, Dosage. The return rate is 0.0%.
- When does demand for caffeine pills 100mg peak?
- Demand peaks in Feb–Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the caffeine pills 100mg niche?
- Listings span $5.43–$26.86; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 3,228 reviews — the moat a new listing must climb.