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Caffeine Pills

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -3.7% this quarter, so Caffeine Pills is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$3.0M/yr1.9M searches / yr
90-day growth
-3.7%search demand this quarter
Competition
54%top-5 click share · 15 brands · 49 sellers

Flapen Score

Caffeine Pills against its category

The dotted line is the Health & Household average. Past it, Caffeine Pills is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caffeine Pills market on Amazon at a glance

Shoppers on Amazon United States searched for Caffeine Pills 1.9M times last year and spent an estimated $3.0M. The top 5 brands take 75% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
11.4%
Market size, estimated
$3.0Ma year
Peak month
August1.3× the quietest month
Top search term
caffeine pills1.1M searches a year

02 · Price

A sale here is worth $14.13.

Listings sell for $14.13 on average, from $6.03 to $28.61. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $14.13 that is $113K to $141K a year per listing.

Average price
$14.13under the $15 to $100 sweet spot
Price range
$6.03–$28.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
$113K–$141K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Endurance & Energy. It carries 6,406 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#138in Endurance & Energy
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
6,406per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Caffeine Pills products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$299K$597K$896K$1.2M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

49

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 96%

Open market

21%

  • Nutricost51%
  • ProLab9%
  • The Genius Brand6%
  • Vivarin5%
  • SmarterVitamins4%
  • Vitamatic4%

Demand

Caffeine Pills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Caffeine Pills search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • caffeine pills1.1M/yr
  • caffeine430K/yr
  • caffeine tablets47K/yr
  • caffine30K/yr
  • natural caffeine23K/yr
  • caffeine pills 200mg23K/yr
  • caffeine pill21K/yr
  • caffiene21K/yr
  • cafeina20K/yr
  • caffeine supplement20K/yr

Reviews and returns

What reviews say buyers love and hate about Caffeine Pills

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Energy Level”
16%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Hardly works at all”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Caffeine Pills questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data