caffeine mints
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$25.48avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 412K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.63–$35.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,153avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, caffeine mints is a $1.0M/yr Amazon United States market (412K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May. Verdict: Worth a look — 55/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
caffeine mints market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.2%
- Avg brand age
- 64 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
547
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Neuro86%
- Viter Energy9%
- Simply Gum3%
- UPLIFE2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 4.7×
Top caffeine mints search terms
- neuro mints160K/yr
- caffeine mints61K/yr
- energy mints26K/yr
- neuro mints energy and focus25K/yr
- neuro mint18K/yr
- viter energy mints22K/yr
- neuromints13K/yr
- neuro energy and focus mints10K/yr
- caffeine mint8K/yr
- energy and focus mints9K/yr
Top caffeine mints products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neuro Energy & Focus Mints - Sugar Free Breath Mints with 40mg Natural Caffeine B Vitamins & L-Theanine - Vegan Brain Supplement for Exercise Study & Daily Focus - Peppermint 72 ct
Neuro$23.994.2★5,149 rev
Neuro Energy & Focus Mints - Sugar Free Breath Mints with 40mg Natural Caffeine B Vitamins & L-Theanine - Vegan Brain Supplement for Exercise Study & Daily Focus - Peppermint 90 ct
Neuro$29.724.4★1,317 rev
Neuro Energy & Focus Mints Extra Strength - Sugar Free Breath Mints with 100mg Natural Caffeine B Vitamins & L-Theanine - Vegan Brain Supplement for Exercise Study & Daily Focus - Peppermint 90 ct
Neuro$35.584.4★685 rev
Viter Energy 40mg Caffeine Mints - Sugar Free B Vitamins Vegan Boosts Fast Energized Alert Focus Caffeinated Nootropic Supplement Pills (Variety Flavors 20pcs 5 Pack 100pcs Total)
Viter Energy$21.344.2★2,170 rev
Neuro Sleep & Recharge Meltaway Mints - Sleep Aid for Adults with Melatonin 1mg Chamomile & Elderberry - Travel Essentials for Nighttime Relaxation & Healthy Rest Cycle - Mixed Berry (72 ct)
Neuro$23.764.5★2,161 rev
Newest
by launch date
Neuro Energy & Focus Mints - Sugar Free Breath Mints with 40mg Natural Caffeine B Vitamins & L-Theanine - Vegan Brain Supplement for Exercise Study & Daily Focus - Wintergreen 90 ct
Neuro$29.55105 rev
Uplife Energy and Focus Mint 190ct | 40mg Natural Caffeine + 80mg L-Theanine + Vitamin B12 & B3 | Sugar-Free Vegan | Nootropic Caffeine Mint for Clean Energy & Mental Clarity Made in USA Peppermint
UPLIFE$26.7274 rev
Neuro Energy & Focus Mints Extra Strength - Sugar Free Breath Mints with 100mg Natural Caffeine B Vitamins & L-Theanine - Vegan Brain Supplement for Exercise Study & Daily Focus - Spearmint 90 ct
Neuro$35.65685 rev
Neuro Energy & Focus Mints Extra Strength - Sugar Free Breath Mints with 100mg Natural Caffeine B Vitamins & L-Theanine - Vegan Brain Supplement for Exercise Study & Daily Focus - Spearmint 72 ct
Neuro$28.93685 rev
Neuro Energy & Focus Mints Extra Strength - Sugar Free Breath Mints with 100mg Natural Caffeine B Vitamins & L-Theanine - Vegan Brain Supplement for Exercise Study & Daily Focus - Peppermint 90 ct
Neuro$35.58685 rev
Trending
90-day click momentumUplife Energy and Focus Mint 190ct | 40mg Natural Caffeine + 80mg L-Theanine + Vitamin B12 & B3 | Sugar-Free Vegan | Nootropic Caffeine Mint for Clean Energy & Mental Clarity Made in USA Peppermint
UPLIFE$26.723.9★
Viter Energy 40mg Caffeine Mints - Sugar Free B Vitamins Vegan Boosts Fast Energized Alert Focus Caffeinated Nootropic Supplement Pills (Spearmint Flavor 20pcs 6 Pack 120pcs Total)
Viter Energy$22.754.3★
Neuro Energy & Focus Mints - Sugar Free Breath Mints with 40mg Natural Caffeine B Vitamins & L-Theanine - Vegan Brain Supplement for Exercise Study & Daily Focus - Wintergreen 90 ct
Neuro$29.554.4★
Neuro Energy & Focus Mints Extra Strength - Sugar Free Breath Mints with 100mg Natural Caffeine B Vitamins & L-Theanine - Vegan Brain Supplement for Exercise Study & Daily Focus - Spearmint 72 ct
Neuro$28.934.4★
Neuro Memory & Focus Gum - Caffeine Free Nootropic with Cereboost Ginseng 60mg L-Theanine & B Vitamins - Brain Boosting Gum and Mental Clarity Supplement - Sugar Free Vegan - Peppermint 90 ct
Neuro$32.594.2★
What buyers say about caffeine mints
What buyers praise and complain about, mined from review topics.What buyers love
“Great refreshing taste”
“Good energy”
“Great for Focus”
“Excellent Product”
“Restful Sleep”
“Excellent flavor”
“These mints have helped my cut down on my Monster/Redbull consumption $$$”
“The 100mg of natural caffeine per serving gives a smooth”
“As advertised”
“fresh breath and boost”
What buyers complain about
“Not tasty”
“Did NOT work”
“Not worth it”
“Did not help me sleep”
“No energy”
“Did not help me focus”
“The other flavors have been too overpowering”
“more so they are bitter”
“Felt bad all day after”
“False advertising”
Top return reasons
Common questions
- Is caffeine mints profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 17 tracked products. 90-day search growth is -19.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the caffeine mints niche?
- 4 brands and 547 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in caffeine mints?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for caffeine mints peak?
- Demand peaks in Jan–Feb–Mar–Apr–May; the busiest month runs 4.7× the quietest.
- What does it cost to enter the caffeine mints niche?
- Listings span $4.63–$35.65; the average listing price is $25.48 (sweet spot $15–$100). The average incumbent carries 1,153 reviews — the moat a new listing must climb.