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Caffeine Gum

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -2.3% this quarter, so Caffeine Gum is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$874K/yr515K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
48%top-5 click share · 13 brands · 22 sellers

Flapen Score

Caffeine Gum against its category

The dotted line is the Health & Household average. Past it, Caffeine Gum is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caffeine Gum market on Amazon at a glance

Shoppers on Amazon United States searched for Caffeine Gum 515K times last year and spent an estimated $874K. The top 5 brands take 90% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 515K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $874K a year.

Searches, last 12 months
515K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
7.0%
Market size, estimated
$874Ka year
Top search term
caffeine gum284K searches a year

02 · Price

A sale here is worth $24.38.

Listings sell for $24.38 on average, from $6.15 to $37.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $24.38 that is $30K to $37K a year per listing.

Average price
$24.38inside the $15 to $100 sweet spot
Price range
$6.15–$37.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$30K–$37K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #174 within Endurance & Energy. It carries 2,132 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#174in Endurance & Energy
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
2,132per listing
Listings tracked
34

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Caffeine Gum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

22

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

7%

  • Brand 142%
  • Brand 219%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (7 brands, 7%)

Demand

Caffeine Gum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KJanFebMarAprMayJunJulAug

No pronounced peak months · busiest ÷ quietest = 1.2× · 8 of 12 months tracked

Search terms

Top Caffeine Gum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caffeine gum284K/yr
  • energy gum165K/yr
  • caffine gum18K/yr
  • caffeinated gum15K/yr
  • caffiene gum11K/yr
  • caffeine gums4K/yr
  • gum caffeine4K/yr
  • gum energy4K/yr
  • jolt gum4K/yr
  • gum with caffeine3K/yr

Reviews and returns

What reviews say buyers love and hate about Caffeine Gum

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Taste like crap”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Caffeine Gum questions

Answered from the same tracked data.