Is cafe latte protein shake profitable to sell on Amazon United States?

The niche generates $161K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (42/100).

How competitive is the cafe latte protein shake niche?

3 brands and 42 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cafe latte protein shake?

Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.

When does demand for cafe latte protein shake peak?

Demand peaks in Jul–Aug; the busiest month runs 6.5× the quietest.

What does it cost to enter the cafe latte protein shake niche?

Listings span $10.64–$26.57; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 3,554 reviews — the moat a new listing must climb.

cafe latte protein shake

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.52

avg listing price — sweet spot $15–$100

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$10.64–$26.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$161K

$161K/yr · 81K searches

Review moat

Okay3,553.8

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cafe latte protein shake is a $161K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cafe latte protein shake market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $215K–$269K; units × avg price
Conversion rate: 9.2%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Atkins65%
Ensure29%
Premier Protein6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 6.5×

Open Trend

Top cafe latte protein shake search terms

mocha protein shake12K/yr +31.9%3.1% conv.
atkins coffee protein shake17K/yr -10.3%8.9% conv.
atkins mocha latte protein shake9K/yr +3.4%14.1% conv.
ensure max high protein cafe mocha8K/yr -31.3%15.8% conv.
atkins iced coffee protein shakes6K/yr +6.2%7.9% conv.
ensure cafe mocha4K/yr +81.4%13.6% conv.
atkins coffee6K/yr +2.8%11.4% conv.
ensure max protein cafe mocha4K/yr -5.0%14.2% conv.
atkins protein shake coffee5K/yr -9.7%8.7% conv.
atkins mocha latte3K/yr +28.4%9.2% conv.

All search terms

Top cafe latte protein shake products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Atkins Mocha Latte Iced Coffee Flavored Protein Shake High Protein Low Glycemic Low Carb and Low Sugar Shakes Keto-Friendly 12 Pack

Atkins$18.934.7★5,325 rev

Ensure Max Protein Cafe Mocha Nutrition Shake | 30g Protein 1g Sugar 4g Fiber Blend | 12 Pack

Ensure$26.574.5★7,681 rev

Atkins Caf Caramel Iced Coffee Flavored Protein Shake High Protein Shake Low Glycemic Low Carb and Low Sugar Keto Friendly Gluten Free 12 Count

Atkins$18.994.7★4,695 rev

Atkins Iced Coffee Vanilla Latte Protein Shake Coffee and Vanilla Flavored 15g Protein 4g Net Carbs 1g Sugar Low Carb Keto Friendly High Protein Shake 12 Pack (11 fl. oz each)

Atkins$23.454.6★4,964 rev

Atkins Strong High Protein Shake Caf Latte Flavored 30g Protein 7g Prebiotic Fiber 1g Sugar Muscle and Gut Health Support GLP-1 Support Low Carb and Low Sugar Coffee Protein Shake Keto Friendly 12 Count

Atkins$23.414.5★363 rev

Newest

by launch date

Atkins Coffee Lovers Protein Shake Variety Pack Mocha Latte Caf Caramel and Caf au Lait Flavored Protein Shakes 15g Protein 3g Fiber GLP-1 Friendly 12 Count

Atkins$20.26171 rev

6mo ago

Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$26.07524 rev

7mo ago

Atkins$23.41363 rev

1y ago

Premier Protein Shake Caf Latte with Caffeine for Energy 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack

Premier Protein$23.505,439 rev

1y ago

Atkins Mocha Latte Iced Coffee Flavored Protein Shake High Protein Low Glycemic Low Carb and Low Sugar Shakes Keto-Friendly 12 Pack

Atkins$18.935,325 rev

4y ago

What buyers say about cafe latte protein shake

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall36%

“Smooth taste”

Nutritional Content20%

“This provides a very good amount of protein”

Flavor17%

“Decent flavors”

Quality-Overall3%

“Excellent Product”

Value For Money3%

“Can't beat this price”

Caffeine Content3%

“I get a good amount of caffeine from my entire cup”

Advertised Vs Actual Product2%

“As advertised”

Sweetness1%

“It is not too sweet”

Ease Of Use1%

“easy to take with me”

Energy Level1%

“Great for energy”

What buyers complain about

Taste-Overall25%

“Doesnt taste right”

Flavor13%

“Didn't like the flavor”

Sweetness7%

“Not for me too sweet”

Nutritional Content5%

“Ive trad it is not good for our health”

Value For Money4%

“A little pricey”

Thickness2%

“It's just a little thicker than an iced coffee”

Leak-Proof2%

“Leaks”

Smell1%

“It starts with an artificial aroma when you take the lid off”

Quality-Overall1%

“Garbage”

Bitter1%

“Bitter”

Top return reasons

Temperature Control100%

Common questions

Is cafe latte protein shake profitable to sell on Amazon United States?: The niche generates $161K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (42/100).
How competitive is the cafe latte protein shake niche?: 3 brands and 42 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cafe latte protein shake?: Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
When does demand for cafe latte protein shake peak?: Demand peaks in Jul–Aug; the busiest month runs 6.5× the quietest.
What does it cost to enter the cafe latte protein shake niche?: Listings span $10.64–$26.57; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 3,554 reviews — the moat a new listing must climb.