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Cafe Latte Protein Shake

Fail

The top 5 brands take 100% of clicks, so Cafe Latte Protein Shake is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$161K/yr81K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
86%top-5 click share · 3 brands · 42 sellers

Flapen Score

Cafe Latte Protein Shake against its category

The dotted line is the Health & Household average. Past it, Cafe Latte Protein Shake is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cafe Latte Protein Shake market on Amazon at a glance

Shoppers on Amazon United States searched for Cafe Latte Protein Shake 81K times last year and spent an estimated $161K. All 3 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
9.2%
Market size, estimated
$161Ka year
Peak month
August6.5× the quietest month
Top search term
mocha protein shake12K searches a year

02 · Price

A sale here is worth $21.52.

Listings sell for $21.52 on average, from $10.64 to $26.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $21.52 that is $22K to $27K a year per listing.

Average price
$21.52inside the $15 to $100 sweet spot
Price range
$10.64–$26.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$22K–$27K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Protein. It carries 3,554 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Protein
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,554per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Cafe Latte Protein Shake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 229%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Cafe Latte Protein Shake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 6.5×

Search terms

Top Cafe Latte Protein Shake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mocha protein shake12K/yr
  • atkins coffee protein shake17K/yr
  • atkins mocha latte protein shake9K/yr
  • ensure max high protein cafe mocha8K/yr
  • atkins iced coffee protein shakes6K/yr
  • ensure cafe mocha4K/yr
  • atkins coffee6K/yr
  • ensure max protein cafe mocha4K/yr
  • atkins protein shake coffee5K/yr
  • atkins mocha latte3K/yr

Reviews and returns

What reviews say buyers love and hate about Cafe Latte Protein Shake

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt taste right”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cafe Latte Protein Shake questions

Answered from the same tracked data.