caeloria teeth whitening
Skip itSoft demand (-43.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$39.81avg listing price — sweet spot $15–$100
Price range
Great$11.25–$88.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$106K$106K/yr · 48K searches
Review moat
Bad15,216.89avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-43.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, caeloria teeth whitening is a $106K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
caeloria teeth whitening market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $60K–$80K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
44
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- smileactives63%
- Plus White22%
- AURAGLOW5%
- VieBeauti5%
- Crest3%
- Boka2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 41 weeks — -43.5% search growth over the last 90 days.Top caeloria teeth whitening search terms
- pro whitening gel for teeth27K/yr
- pro whitening gel13K/yr
- caeloria teeth whitening1K/yr
- caeloria teeth whitening pen627/yr
- smileactives amazon6K/yr
Top caeloria teeth whitening products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smileactives Teeth Whitening Gel Clinical-Grade Hydrogen Peroxide for Long Lasting White Teeth Simply Add to Toothpaste to Permanently Remove Coffee Stains & More 2 oz
smileactives$58.754.0★9,700 rev
Plus White Speed Whitening Gel - Works in 5 Minutes - Professional Teeth Whitening w/Dentist Approved Ingredient (2 oz)
Plus White$12.704.3★10,352 rev
Smileactives Teeth Whitening Kit Complete At Home Teeth Whitening Treatment Travel Size Tooth Whitening Stain Remover for White Teeth Contains Clinical-Grade Hydrogen Peroxide 30 Day Kit
smileactives$49.114.0★2,257 rev
Smileactives Teeth Whitening Gel for Toothpaste with Clinical-Grade Hydrogen Peroxide Tooth Stain Remover for White Teeth Dentist Quality Pro Whitening Gel to Remove Coffee Stains 3 Pack 1 oz
smileactives$77.084.0★9,700 rev
Smileactives Teeth Whitening Gel for Toothpaste with Clinical-Grade Hydrogen Peroxide Tooth Stain Remover for White Teeth Dentist Quality Pro Whitening Gel to Remove Stains 90 Day 3.8 oz Bottle
smileactives$88.144.0★9,700 rev
Newest
by launch date
Crest 3D White Deep Stain Remover Toothpaste Teeth whitening for Adults 3.1oz 2 Pack Sensitivity Safe Enamel Repair Cavity Protection Fluoride Toothpaste Travel Size Toiletries
Crest$19.758,716 rev
VieBeauti Teeth Whitening Pen Kit 35% Carbamide Peroxide Gel 5 Pack
VieBeauti$17.7718,661 rev
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk
Boka$11.2559,113 rev
Auraglow Teeth Whitening Gel for Toothpaste 9% Hydrogen Peroxide Add to Toothpaste to Whiten 350+ Whitening Treatments Removes Coffee Wine Tea Stains No Trays or Strips Made in USA 2.6oz
AURAGLOW$23.718,753 rev
Smileactives Teeth Whitening Gel for Toothpaste with Clinical-Grade Hydrogen Peroxide Tooth Stain Remover for White Teeth Dentist Quality Pro Whitening Gel to Remove Coffee Stains 3 Pack 1 oz
smileactives$77.089,700 rev
Trending
90-day click momentumPlus White Speed Whitening Gel - Works in 5 Minutes - Professional Teeth Whitening w/Dentist Approved Ingredient (2 oz)
Plus White$12.704.3★
Smileactives Teeth Whitening Gel for Toothpaste with Clinical-Grade Hydrogen Peroxide Tooth Stain Remover for White Teeth Dentist Quality Pro Whitening Gel to Remove Stains 90 Day 3.8 oz Bottle
smileactives$88.144.0★
Smileactives Teeth Whitening Kit Complete At Home Teeth Whitening Treatment Travel Size Tooth Whitening Stain Remover for White Teeth Contains Clinical-Grade Hydrogen Peroxide 30 Day Kit
smileactives$49.114.0★
Smileactives Teeth Whitening Gel Clinical-Grade Hydrogen Peroxide for Long Lasting White Teeth Simply Add to Toothpaste to Permanently Remove Coffee Stains & More 2 oz
smileactives$58.754.0★
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk
Boka$11.254.5★
What buyers say about caeloria teeth whitening
What buyers praise and complain about, mined from review topics.What buyers love
“White teeth”
“Great for Sensitive Teeth”
“Great product with noticeable results”
“Works great”
“Good taste”
“Great deal”
“Easy and convenient”
“cleans well”
“Great for Sensitive Teeth”
“As advertised”
What buyers complain about
“Did Not Work”
“a little expensive”
“Not as Advertised”
“Too hard to use”
“Consistency is watery”
“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”
“Awful dispenser”
“Does not whiten”
“Still discoloured teeth; doesnt work”
“Not as white as I expected”
Top return reasons
Common questions
- Is caeloria teeth whitening profitable to sell on Amazon United States?
- The niche generates $106K/yr across 9 tracked products. 90-day search growth is -43.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the caeloria teeth whitening niche?
- 6 brands and 44 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in caeloria teeth whitening?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.
- What does it cost to enter the caeloria teeth whitening niche?
- Listings span $11.25–$88.14; the average listing price is $39.81 (sweet spot $15–$100). The average incumbent carries 15,217 reviews — the moat a new listing must climb.