c fold towels case
Worth a lookShows searches that convert (29.7% search→purchase), but a small market ($61K/yr) keeps it on the watch list.
Conversion
Incredible29.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$36.02avg listing price — sweet spot $15–$100
Price range
Incredible$26.48–$45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,448.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 6K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, c fold towels case is a $61K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
c fold towels case market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $72K–$90K
- units × avg price
- Conversion rate
- 29.7%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 95 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
147
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Scott Professional41%
- Georgia-Pacific30%
- Genuine Joe8%
- Tork8%
- Boardwalk7%
- Generic6%
Top c fold towels case products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scott Professional Essential C-Fold Folded Paper Towels Bulk (01510) Fast-Drying Absorbency Pockets 13.15x10.125 Towel White (200 Sheets/Pack 12 Packs/Case 2 400 Sheet Total)
Scott Professional$39.004.6★2,640 rev
Pacific Blue Basic by Georgia-Pacific PRO C-Fold Paper Towels White 10.1 x 12.7 (LxW) 240 Towels Per Pack 10 Packs Per Case 20603
Georgia-Pacific$44.374.5★5,706 rev
Pacific Blue Select by Georgia-Pacific PRO C-Fold Premium 2-Ply Paper Towels White 3.6 Folded Width 120 Towels Per Pack 12 Packs Per Case 23000
Georgia-Pacific$45.174.5★5,706 rev
Genuine Joe C-Fold Hand Towels 1-Ply 10 x 13 2400 Sheets/Pack 12 Count
Genuine Joe$27.324.0★1,954 rev
Boardwalk C-Fold Disposable Bathroom Paper Hand Towels 1-Ply 11.44 x 10 200 Sheets/Pack 12 Packs/Carton White
Boardwalk$26.484.1★199 rev
Newest
by launch date
C-Fold Paper Towels Built-in Absorbency Pockets 10.125 x 13.15 16 Packs Per Case 2 400 Total C-Fold Paper Towels
Generic$37.127 rev
Scott Professional Universal Multifold Paper Towels Bulk (58091) Absorbency Pockets White 9.2x9.4 Towel White Compressed Compact Case (250 Sheets/Pack 12 Packs/Case 3 000 Sheet Total)
Scott Professional$31.099,145 rev
Pacific Blue Basic by Georgia-Pacific PRO C-Fold Paper Towels White 10.1 x 12.7 (LxW) 240 Towels Per Pack 10 Packs Per Case 20603
Georgia-Pacific$44.375,706 rev
Pacific Blue Select by Georgia-Pacific PRO C-Fold Premium 2-Ply Paper Towels White 3.6 Folded Width 120 Towels Per Pack 12 Packs Per Case 23000
Georgia-Pacific$45.175,706 rev
Scott Professional Universal Multifold Narrow Width Paper Towels Bulk (37490) Absorbency Pockets White 8.0x9.4 Towel Compressed Compact (250 Sheets/Pack 16 Packs/Case 4 000 Sheet Total)
Scott Professional$37.039,145 rev
Trending
90-day click momentumScott Professional Universal Multifold Narrow Width Paper Towels Bulk (37490) Absorbency Pockets White 8.0x9.4 Towel Compressed Compact (250 Sheets/Pack 16 Packs/Case 4 000 Sheet Total)
Scott Professional$37.034.4★
Pacific Blue Basic S-Fold Recycled Paper Towels by GP PRO (Georgia-Pacific) Brown 23504 250 Towels Per Pack 16 Packs Per Case (4000 Total) 9.20 x 10.20
Georgia-Pacific$37.764.5★
C-Fold Paper Towels Built-in Absorbency Pockets 10.125 x 13.15 16 Packs Per Case 2 400 Total C-Fold Paper Towels
Generic$37.125.0★
Scott Professional Universal Multifold Paper Towels Bulk (01804) Absorbency Pockets 9.2 x 9.4 sheets Plus Tier Compressed White (250 Sheets/Pack 16 Packs/Case 4 000 Sheets/Case)
Scott Professional$37.814.6★
Pacific Blue Select by Georgia-Pacific PRO C-Fold Premium 2-Ply Paper Towels White 3.6 Folded Width 120 Towels Per Pack 12 Packs Per Case 23000
Georgia-Pacific$45.174.5★
What buyers say about c fold towels case
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is consistent and they feel reliable for cleaning hands, counters, and small messes”
“This is a great value box”
“AS ADVERTISED”
“Soft & Absorbent”
“easy to use”
“Nice and thick for bathroom use”
“these will last us for quite some time”
“they sre great for cleaning, and good quality”
“I especially love they are from recycled material”
“A good size”
What buyers complain about
“they need to be thicker”
“Cheap Quality”
“Non absorbent”
“These are not worth the price”
“Fall apart”
“They are not white”
“They are flimsy”
“super thin”
“too small”
“False advertisement”
Top return reasons
Common questions
- Is c fold towels case profitable to sell on Amazon United States?
- The niche generates $61K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the c fold towels case niche?
- 6 brands and 147 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in c fold towels case?
- Top complaints mined from reviews: Thickness, Quality-Overall, Absorbency. The return rate is 0.2%.
- What does it cost to enter the c fold towels case niche?
- Listings span $26.48–$45.17; the average listing price is $36.02 (sweet spot $15–$100). The average incumbent carries 6,448 reviews — the moat a new listing must climb.