C Fold Paper Towels

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

263K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

23.9%

Market size, estimated

$2.2Ma year

Peak month

July1.4× the quietest month

Top search term

c fold paper towels121K searches a year

Listings sell for $34.31 on average, from $11.30 to $52.61. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $34.31 that is $137K to $172K a year per listing.

Average price

$34.31inside the $15 to $100 sweet spot

Price range

$11.30–$52.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$137K–$172K

Returns

0.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Paper Towels. It carries 7,343 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#60in Paper Towels

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

7,343per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months