Is c collar profitable to sell on Amazon United States?

The niche generates $79K/yr across 21 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (43/100).

How competitive is the c collar niche?

13 brands and 34 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in c collar?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Functionality-Overall. The return rate is 7.5% — above our launch gate.

When does demand for c collar peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the c collar niche?

Listings span $7.15–$79.81; the average listing price is $31.21 (sweet spot $15–$100). The average incumbent carries 2,450 reviews — the moat a new listing must climb.

c collar

Skip it

High returns (7.5%) — this niche doesn't clear our bar today.

Avg price

Incredible$31.21

avg listing price — sweet spot $15–$100

Price range

Great$7.15–$79.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,449.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Market size

Bad$79K

$79K/yr · 47K searches

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, c collar is a $79K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

c collar market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $78K–$94K; units × avg price
Conversion rate: 5.4%
Avg BSR: #159
Page quality: 0%
Prime: 81%
Sponsored: 76%
Out of stock: 5.4%
Avg brand age: 48 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

13%

ASPEN33%
Laerdal17%
Curaplex16%
Lightning X Products9%
Cozyhealth7%
Sammons Preston4%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top c collar search terms

c collar15K/yr +14.1%2.9% conv.
c collar neck brace11K/yr -13.4%2.5% conv.
aspen collar7K/yr +13.1%2.7% conv.
aspen cervical collar6K/yr +1.7%1.9% conv.
aspen neck brace5K/yr +7.5%2.6% conv.
aspen medical products2K/yr -21.4%1.0% conv.
aspen vista cervical collar neck brace530/yr -39.8%2.8% conv.

All search terms

Top c collar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ASPEN Medical Products Cervical Collar Neck Brace for Optimal Support & Comfort Regular Size 983110 Adult Regular

ASPEN$33.204.1★496 rev

Curaplex Adjustable Extrication Cervical Collar for Adult Radiolucent CT and MRI Compatible Automatic Flip-Up Chin Cannula Hooks Single-Use Orthopedic Brace (3151-03161)

Curaplex$7.154.1★81 rev

Laerdel Stifneck Select Adult Adjustable Collar by Laerdel

Laerdal$13.174.2★1,322 rev

Lightning X Adult Adjustable Cervical Collar Extrication Neck Brace 16 Size Settings Hi-Vis Fluorescent Yellow EMS C Collar for First Responders EMT Paramedic

Lightning X Products$12.795.0★1 rev

Aspen Vista? TX (Thoracic Extension) Collar Neck Brace Plus 1 Replacement Pad Set by Aspen Medical Products

ASPEN$68.554.1★133 rev

Newest

by launch date

BLABOK Neck Brace for Sleeping - Cervical Collar Relief Neck Pain and Neck Support Soft Foam Wraps Keep Vertebrae Stable for Relief of Cervical Spine Pressure for Women & Men Prussian Blue Medium Size

BLABOK$24.11741 rev

2mo ago

Lightning X Adult Adjustable Cervical Collar Extrication Neck Brace 16 Size Settings Hi-Vis Fluorescent Yellow EMS C Collar for First Responders EMT Paramedic

Lightning X Products$12.791 rev

3mo ago

PROGLIDE Cervical Collar Neck Brace 2-Piece Adjustable Cervical Traction Device with 12 Height Settings Breathable Plush Padding & MRI Compatible Design Neck Pain Relief Whiplash Post-Surgery Recovery Support for Men & Women

PROGLIDE$38.976 rev

3mo ago

Ice Silk Neck Brace Neck Brace Cervical Collar Neck Support Brace for Sleeping Soft Breathable Cervical Collar for Pain Relief/Posture Correction Travel Workers & Neck Injury Recovery for Women & Men

Gviipk$31.5010 rev

5mo ago

Cervical Traction Device Adjustable Neck Stretcher for Pain Relief Lightweight Neck Support Brace for Cervical Spine Decompression Ergonomic Design for Home Office & Travel Use

BANGCHEN$59.56115 rev

11mo ago

What buyers say about c collar

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall17%

“comfortable to wear”

Size-Overall15%

“One size fits all”

Quality-Overall13%

“Product is well made”

Value For Money8%

“Affordable”

Advertised Vs Actual Product6%

“Very accurate description”

Adjustability/Rotatability/Reclining5%

“Great adjustability as far as fit goes”

Soft Feel5%

“It possesses a smooth, soft, breathable, and comfortable texture”

Efficiency4%

“Effective,”

Ease Of Use3%

“Easy to use”

Breathability2%

“Its breathable as well”

What buyers complain about

Size-Overall21%

“Runs big”

Comfort-Overall9%

“Not comfortable at all”

Functionality-Overall8%

“Doesnt work”

Quality-Overall8%

“LOW QUALITY”

Durability5%

“Poor durability”

Stiffness5%

“It's hard as a rock”

Material Quality4%

“They changed the material”

Ease Of Use4%

“Very hard to fasten because of how it is made”

Hard Feel3%

“Not soft at all”

Product Condition3%

“It came used”

Top return reasons

Size-Overall42%

Comfort-Overall18%

Advertised Vs Actual Product9%

Functionality-Overall5%

Material Quality2%

Cushion2%

Joint Pain2%

Quality-Overall2%

Product Condition2%

Pain Relief-Overall1%

Common questions

Is c collar profitable to sell on Amazon United States?: The niche generates $79K/yr across 21 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (43/100).
How competitive is the c collar niche?: 13 brands and 34 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in c collar?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Functionality-Overall. The return rate is 7.5% — above our launch gate.
When does demand for c collar peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the c collar niche?: Listings span $7.15–$79.81; the average listing price is $31.21 (sweet spot $15–$100). The average incumbent carries 2,450 reviews — the moat a new listing must climb.