Is c batteries 12 pack profitable to sell on Amazon United States?

The niche generates $256K/yr across 9 tracked products. 90-day search growth is -12.2%. Flapen's verdict: Skip it (40/100).

How competitive is the c batteries 12 pack niche?

4 brands and 92 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in c batteries 12 pack?

Top complaints mined from reviews: Battery Life, Durability, Leak-Proof. The return rate is 0.5%.

When does demand for c batteries 12 pack peak?

Demand peaks in Jan–Feb–Aug–Dec; the busiest month runs 47.9× the quietest.

What does it cost to enter the c batteries 12 pack niche?

Listings span $7.19–$21.76; the average listing price is $16.03 (sweet spot $15–$100). The average incumbent carries 75,065 reviews — the moat a new listing must climb.

c batteries 12 pack

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$16.03

avg listing price — sweet spot $15–$100

Market size

Okay$256K

$256K/yr · 78K searches

Price range

Okay$7.19–$21.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad75,065.11

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, c batteries 12 pack is a $256K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Aug–Dec. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

c batteries 12 pack market data

Units sold / yr: 20K–25K; avg 2,500–3,000/product
Revenue / yr: $321K–$401K; units × avg price
Conversion rate: 20.6%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Amazon Basics59%
DURACELL22%
Energizer15%
Rayovac4%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -12.2% search growth over the last 90 days.

Peak months: Jan, Feb, Aug, Dec · busiest ÷ quietest = 47.9×

Open Trend

Top c batteries 12 pack search terms

c batteries 12 pack21K/yr +6.3%15.0% conv.
c batteries 12 + pack27K/yr -30.2%26.0% conv.
c cell batteries 12 pack amazon14K/yr -14.1%27.2% conv.
amazon c5K/yr +0.9%0.3% conv.
clr 14 battery3K/yr -4.0%13.7% conv.
c12 batteries2K/yr -9.7%18.8% conv.
lr 14 battery2K/yr -24.3%10.3% conv.
amazon basic c batteries2K/yr -2.5%18.9% conv.

All search terms

Top c batteries 12 pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics C Cell Alkaline All-Purpose Batteries 1.5 Volt Long-Lasting Reliable Power 5-Year Shelf Life 12-Pack

Amazon Basics$11.924.7★156,588 rev

Duracell - CopperTop C Alkaline Batteries with recloseable package - long lasting all-purpose C battery for household and business - Pack of 12

DURACELL$21.544.8★5,394 rev

Energizer Alkaline Power C Batteries (12 Pack) Long-Lasting Alkaline C Cell Batteries

Energizer$21.764.8★97,052 rev

Amazon Basics C Cell Alkaline Long-Lasting All-Purpose Batteries 1.5 Volt 5-Year Shelf Life 24-Pack

Amazon Basics$16.334.7★156,588 rev

Duracell Coppertop C Batteries 8 Count (Pack of 1) C Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices

DURACELL$16.264.8★37,843 rev

Newest

by launch date

Duracell Coppertop C Alkaline Batteries 10 Count (Pack of 1) Long-Lasting Power for Household and Office Devices

DURACELL$21.2737,843 rev

4y ago

Energizer Alkaline Power C Batteries (12 Pack) Long-Lasting Alkaline C Cell Batteries

Energizer$21.7697,052 rev

4y ago

Amazon Basics C Cell Alkaline All-Purpose Batteries 1.5 Volt 5-Year Shelf Life Reliable Power for Toys Clocks Flashlights 4-Pack

Amazon Basics$7.19156,588 rev

6y ago

Amazon Basics C Cell Alkaline Long-Lasting All-Purpose Batteries 1.5 Volt 5-Year Shelf Life 24-Pack

Amazon Basics$16.33156,588 rev

7y ago

Duracell Coppertop C Batteries 8 Count (Pack of 1) C Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices

DURACELL$16.2637,843 rev

9y ago

What buyers say about c batteries 12 pack

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life33%

“Good battery life”

Value For Money27%

“Great deal”

Quality-Overall9%

“Good quality”

Durability8%

“Durable”

Advertised Vs Actual Product7%

“ACCURATE DESCRIPTION”

Leak-Proof3%

“No leaking”

Efficiency2%

“Works well”

Charging1%

“They seem to hold their charge well”

Ease Of Use1%

“handle everyday use without issues”

Strength1%

“they're still going strong after weeks of regular use”

What buyers complain about

Battery Life35%

“Not enough battery power”

Durability18%

“Died on shelf within about a year”

Leak-Proof6%

“they were leaking”

Ease Of Use5%

“Hard to open”

Quality-Overall4%

“the other brands ruin my electronics”

Charging3%

“Not fully charged”

Value For Money3%

“much cheaper”

Rusts/Corrodes3%

“Many of the batteries were corroded”

Functionality-Overall2%

“felt they werent performing well”

Strength1%

“Weak”

Top return reasons

Size-Overall62%

Value For Money9%

Functionality-Overall6%

Battery Life6%

Advertised Vs Actual Product5%

Compatibility-Overall4%