Buy Again Orders My Past Orders

Shoppers searched for this 922K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

922K

Growth, 90 days vs prior 90

-37.2%

Conversion, latest week

9.5%

Market size, estimated

$2.0Ma year

Peak month

September5.7× the quietest month

Top search term

past orders612K searches a year

Listings sell for $22.90 on average, from $3.00 to $56.51. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $22.90 that is $46K to $57K a year per listing.

Average price

$22.90inside the $15 to $100 sweet spot

Price range

$3.00–$56.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

$46K–$57K

Returns

0.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #359 within Incontinence & Ostomy. It carries 7,657 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

81%

Out of stock, average day

0.0%

Average rank

#359in Incontinence & Ostomy

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

7,657per listing

Listings tracked

21

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months